Is social media the future of marketing in Singapore? Some people think so. After all, social media is evolving. For instance, there are 5.21 million new social media users in April 2021, indicating that more and more people will join social media in the years to come.
However, even though social media marketing seems like the best way to promote your business, some other traditional marketing methods remain relevant today. Besides social media marketing, consider following effective email marketing practices to engage with more potential customers.
Social media marketing and email marketing are highly effective in helping you reach your target audience, but which one is the better strategy for your business? First, let’s take a look at some of the pros and cons.
THE PROS AND CONS OF SOCIAL MEDIA MARKETING
Social media is one of the most effective digital marketing platforms, and the best part is that anyone can use it to promote their business. However, like most other digital marketing channels or platforms, each one has its pros and cons.
PROS:
1. REACH A BROAD AUDIENCE
Networking sites such as Facebook, Instagram, and Twitter are home to millions of active social media users. By promoting your business on social media, you can reach and engage with a broad audience.
2. IT’S COST-EFFECTIVE
If you manage to gain many followers and raise brand awareness on social media, you can significantly increase your return on investment (ROI) and earn profits. Consider investing in paid advertising to target the right audience on social media to improve your ROI.
3. GENERATE BRAND LOYALTY
Brand loyalty is the key to success. By building customer loyalty, you can grow an audience and establish authentic relationships with customers. Social media is the perfect platform for sharing content with an audience, so create something relatable and inspiring to earn your followers’ trust and loyalty.
CONS:
1. IT’S TIME-CONSUMING
Whether you’re launching a Facebook marketing or LinkedIn advertising campaign, promoting your business on social media is time-consuming. You will have to spend hours trying to plan, create, and publish your social media marketing content. In that case, it would be wise to either build an in-house social media marketing team or outsource to a third-party agency.
2. THE COMPETITION IS FIERCE
You are not the only one striving to grow an audience on social media. Countless other businesses are doing the same, so you have to compete against one another. Create unique, original content that will help you raise brand awareness more effectively and reach out to potential customers.
THE PROS AND CONS OF EMAIL MARKETING
Unlike social media marketing, email marketing is a more personal approach to engaging with customers. Besides creating meaningful customer relationships, you can also encourage customers to visit your website and purchase your products.
PROS:
1. IT’S FLEXIBLE
Both social media and emails are flexible when it comes to sharing quality content. The difference is that email marketing is more personal, which is an advantage when engaging with customers. You can send videos, images, infographics, or documents to potential customers and subscribers directly.
2. ENGAGE WITH POTENTIAL CUSTOMERS
Your email list consists of subscribers who are already interested in your products or services. Use that to your advantage and personalise your emails to create a more unique and engaging experience for your subscribers.
3. IT’S LESS TIME-CONSUMING
Compared to social media marketing, email marketing is less time-consuming. You can use automation to send emails to customers who have performed specific actions on your website. For instance, you could send an email to a website visitor whenever they abandon their shopping cart or leave your website.
CONS:
1. NOT EVERYONE WILL OPEN YOUR EMAILS
There is a high chance that most people will not open your emails. Because of this, it is essential to create personalised and engaging emails that will stand out.
2. YOU NEED TO BE CONSISTENT
Consistency is crucial to your success. Be consistent and deliver fresh content now and then to keep your subscribers well-engaged. Try to share something new consistently to maintain your subscribers’ interest in your emails.
WHICH IS THE BETTER MARKETING STRATEGY?
In the end, both digital marketing strategies are viable options. The decision depends on your goals, objectives, and needs.
For instance, if you want to grow an audience and raise awareness, social media marketing might be the ideal choice. On the other hand, if your goal is to build meaningful relationships with customers, email marketing is perfect for your business.
Perhaps it might even be a good idea to invest in social media marketing and email marketing. That way, you can get the best of both worlds. If you need help deciding, feel free to contact a digital marketing agency anytime.
Contact OOm at 6391-0930 for more tips and tricks.
