Jan 25 2021
Besides SEO, you have two other options when launching a digital marketing campaign: SMM and SEM.
SEO, also known as search engine optimization, is perfect for driving organic traffic to your website. But when it comes to raising brand awareness and generating leads instantly, SMM and SEM may arguably be the better choices for your campaign.
What Is SMM?
SMM stands for social media marketing, a digital marketing strategy that focuses on gaining leads and engaging with customers through social media. Unlike search engine optimization, social media marketing is about building relationships with customers and raising brand awareness.
There is an endless list of opportunities if you decide to promote your business on social media. You can discover new people, join groups, and build communities. Not to mention, you can even choose any social media app or site for your marketing campaign.
Examples of social media marketing strategies include:
- Using automated chatbots to communicate with customers
- Sharing quality content on Facebook, Instagram, Twitter, LinkedIn, etc.
- Joining groups and sharing valuable insights with members
- Delivering paid ads to your target audience
What Is SEM?
SEM is also known as search engine marketing, a digital marketing method of promoting a business through paid advertisements. You will bid on keywords that users on Google are most likely to use when searching for products and services.
The most vital marketing asset in your SEM strategy is your pay-per-click (PPC) ads. PPC ads come in two forms, mainly text-based ads and visuals. Your PPC ads can appear on top of Google’s search results to attract potential customers to your website.
Paid ads are efficient marketing assets because they immediately appeal to search engine users and encourage them to purchase your products or visit your website on the spot. For that reason, you can reach your target audience more quickly with SEM than any other marketing strategy.
What Is The Difference?
SMM and SEM are different in many ways. For instance, social media marketing focuses on engaging with potential customers by earning their trust, building relationships, and encouraging them to purchase your products. On the other hand, search engine marketing uses paid ads to take a direct advertising approach and gain leads quickly.
If your goal is to raise brand awareness and engage with more customers, social media marketing is the perfect digital marketing strategy for your business. Research your target audience and choose the ideal social media site where most of them are active. You can choose from different social media sites or apps, such as:
It is crucial to choose a suitable social media marketing platform for your business. You need to promote your business on a social media platform where most of your potential customers are active.
For example, if your target audience consists of professionals and companies, LinkedIn is the ideal platform for your marketing campaign. On the other hand, if you want to target a younger audience, perhaps TikTok is the better choice.
However, if your goals include gaining leads as soon as possible, try focusing on search engine marketing. Unlike social media marketing, you can drive traffic to your website quickly. Your PPC ads will show up on the first page of Google’s search results, allowing you to reach potential customers and earn clicks to acquire paid traffic for your website.
In some ways, SEM can be more expensive than SMM. However, it depends on your budget. Social media marketing can also be costly if you invest more in your paid ads on Facebook or Instagram. As for search engine marketing, you only have to pay whenever someone clicks on your PPC ads.
SMM Vs SEM: The Pros And Cons
The Pros And Cons Of SMM
- Social media marketing is relatively inexpensive
- Engage with an active audience
- Raise brand awareness
- Promote your business to a broader audience
- Gain social media exposure
- It is time-consuming
- Your brand is vulnerable to negative publicity
- Measuring your return on investment (ROI) is hard
- Lack of total control
The Pros And Cons Of SEM
- Gain leads instantly
- Only pay whenever someone clicks on your ads
- Search engine marketing is highly scalable
- Measuring results is easy
- Search engine marketing is sometimes costly, depending on the competition
- Results are only efficient for short-term marketing
- There is no guarantee your ads will boost sales
SMM and SEM are both effective marketing strategies that can help your business grow. Try incorporating both of them with your marketing campaign to get the best results. To know which one is better for your business, define your objectives and know your target audience.
Get in touch with an SEM agency in Singapore to know more about SMM, SEM, and SEO! Contact OOm at 6391-0930 for more information.