What is Google Marketing Solutions?
Google Marketing Solutions is a set of advertising options provided by Google, which helps businesses to advertise their products or services and enhance their brand online. It includes advertising on various channels such as Search, Display, YouTube, Shopping, Maps, Gmail, and Discovery, each with unique features and benefits.
By improving their Google ads management, businesses can easily manage their advertising campaigns and target their desired audience effectively. With more than 8 billion daily searches, Google is one of the largest search engines globally and a major player in the advertising industry.
Types Of Google Marketing Solutions
1. Search
It is one of the most popular types of Google Marketing Solutions. After all, Google’s Search is where people go whenever they want to search something online.
Businesses, especially small-medium-sized enterprises (SMEs), should take advantage of this fact by adding relevant targeted keywords on their Google Ad campaign to appear on the search results page. If done right, it allows businesses to reach their potential customers who are searching for products or services related to their business based on the search terms.
Business owners and SEM agencies in Singapore alike can also use different bidding strategies, such as cost per click (CPC), cost per impression (CPM), and cost per acquisition (CPA), to control their ad spend. Additionally, they can take advantage of features like Google ad extensions, which provide additional information about their business, such as their phone number, location, and website.
2. Display Advertising
Display advertising is another type of SEM strategy that involves showing ads on other websites that are part of a display network. These display advertising can be in various formats, such as banners, videos, and rich media ads.
This Google Marketing solution aims to expand audience reach and raise brand awareness. Business owners or digital marketing experts can target their advertisements by considering demographics, interests, and browsing patterns.
ALSO READ: 4 Tips For Designing Effective Display Ads
Reaching a larger audience and increasing brand awareness are two advantages of display advertising. The cost can also rise fast if there is a poor targeting strategy in place, and you can expect the conversion rate of display advertisements may be lower than that of search ads. After all, Google display advertisements do not specifically target users with search intent. The ads are being posted on other associated or related business websites so that more potential buyers can view them. Hence, it focuses more on raising brand awareness and recognition, which is the upper funnel.
Despite the cost, many people use display advertising together with dynamic remarketing. Dynamic remarketing is a form of online advertising that enables companies to present tailored ads to users of their mobile app or website. A user’s activities with the company’s website or app in the past, such as the products they have browsed or placed in their basket, are used to customise the adverts to them.
DISCOVER: Dynamic Search Ads Vs Responsive Search Ads: What’s The Difference?
When used together, display advertising and remarketing can be a powerful combination. Remarketing allows businesses to show targeted ads to users who have previously visited their website or engaged with their brand. Meanwhile, display advertising enables them to reach a wider audience and raise brand awareness.
For example, an online flower shop might use remarketing to show ads to users who have previously abandoned their shopping cart, encouraging them to return and complete the purchase. Display advertising could be used to promote a new product or service to a broader audience, helping to drive awareness and generate new leads.
3. YouTube Ads
Another Google Marketing Solution is YouTube Ads. YouTube is a platform that has a large audience, which allows businesses to promote their brand or products through video advertising.
SEM vendors can engage Premier Google partners who provide YouTube Ads services to create different types of YouTube ads, such as skippable, non-skippable video ads, bumper ads, and sponsored cards, to reach potential customers on YouTube and other Google partner sites.
Additionally, they can use YouTube’s advanced targeting options to reach specific audiences like their age, gender, location, and interests.
ALSO READ: Youtube Video SEO Guide: 8 Tips for Optimising Video for Search
4. Shopping
This solution, also known as Google Shopping, is designed for businesses that sell products online. Advertisers can showcase their products on Google’s Shopping tab, which appears when users search for specific products.
Businesses and digital marketing experts can use Google Merchant Center to manage their product information and inventory and create a product feed to display their products on the Shopping tab. Shopping ads often include product images, prices, and ratings, making it easier for users to compare products and make a purchase.
LEARN MORE: How To Utilise Google Shopping Ads For Your E-Commerce Store?
5. Maps
Google Maps is a powerful tool that people use to search for local businesses and directions to their destinations. By optimising their Google Business Profile and incorporating it into their Google ads management, businesses can increase their visibility on Google Maps and drive more traffic to their brick-and-mortar stores.
ALSO READ: Your Ultimate Guide To Google Business Profile
Through organic search, users can easily find businesses that match their search query, such as “clothes retailer in Singapore,” on Google Maps. In addition, businesses can use targeted advertising to ensure that their business listings appear on the search results page when relevant customers search for related keywords. This targeting can be based on various factors, including location, search history, and interests, to ensure that the right customers are seeing the ads and driving more relevant traffic to the business.
Overall, by optimising their Google Business Profile and utilising targeted advertising on Google Maps, businesses can increase their visibility to potential customers and drive more foot traffic to their physical locations.
6. Gmail
This Google Marketing Solution is also effective for businesses to reach users directly through their inboxes. Advertisers can create custom HTML ads with images, text, and links and target their ads to specific audiences based on demographics and interests.
Gmail ads appear at the top of users’ inboxes, making them visible and accessible to potential customers. Shown below is an example of Gmail ads.
Businesses can use the Gmail Ads Campaign type in Google Ads. They can choose from various ad formats, including single-image, multi-product, and custom HTML ads. Advertisers can also use different bidding strategies, such as CPC and CPM, to control their ad spend and ensure they get the best ROI.
Gmail ads can be considered a type of email marketing since they appear in users’ inboxes and are delivered directly to their email accounts. However, unlike traditional email marketing campaigns, Gmail ads are paid advertising options that enable businesses to reach a wider audience and promote their products or services in a more visually engaging way. Additionally, Gmail ads offer advanced targeting options and detailed reporting, making them a more targeted and measurable form of email marketing.
ALSO READ: A Beginner’s Guide To Email Marketing
7. Discovery
This solution enables businesses to expand their reach to potential customers who are interested in their products or services. With visually captivating Google Discovery ads, businesses can advertise on various Google platforms, including the YouTube app, the Google app, and the Gmail app.
Google’s advanced targeting options allow businesses to reach specific audiences based on their interests, behaviour, and demographics. These Discovery ads can appear in different ad formats, such as single image or carousel ads, providing businesses with more flexibility in their ad campaigns.
Discovery ads can also use Google’s advanced targeting options to reach specific audiences based on their interests, behaviour, and demographics. Additionally, Discovery ads can appear in different ad formats, such as single image or carousel ads.
Conclusion
Google Marketing Solutions offers a range of advertising options that enable businesses to reach their target audiences effectively as they improve their Google ad management. By utilising these solutions, businesses can increase their online visibility, generate leads, and ultimately grow their business.
Need a helping hand? Contact OOm, one of the top three Premier Google Partners in Singapore, at +65 6391 0930 or leave a message on their website to learn more about how our Google Ads management services can benefit your company.
