Jun 25 2020
Who said email marketing is dead? Check your inbox, and you might see a whole bunch of emails waiting for your response. As long as we continue to use emails for work or personal use, email marketing will remain relevant.
Even with videos, artificial intelligence, virtual reality, and chatbots, email marketing is still one of the simplest and most effective methods of customer engagement. The best part about email marketing is that you don’t need to spend a lot of money to get efficient results.
Same with social media marketing and search engine optimisation (SEO), email marketing is ideal for engaging with customers and defining your target market. However, to achieve positive results, you must learn how to conduct a proper email marketing campaign.
Fortunately, creating an email marketing campaign is quite simple. Understanding your target audience, on the other hand, is something else entirely. You must define your target market to know how to create quality content for your emails. After all, you’re just another message in your customer’s inbox. Try to create quality content with the reader’s perspective in mind.
Know more about the benefits and fundamentals of email marketing! Here a few tips and tricks for beginners.
Know Your Goals
The first step of every digital marketing campaign is to identify your goals so you can come up with better strategies. The good news is that email marketing can align with all kinds of objectives.
For instance, email marketing is perfect for:
- Building customer relationships
- Raising brand awareness
- Gain leads
- Promote your products or services
- Boost your SEO rankings
As you can see, email marketing is an excellent strategy for many reasons. You can achieve your goals by launching an email marketing campaign to reach your target audience and build stronger relationships. But first, you need to identify your goals so you can focus on a specific aspect of your campaign to produce positive results.
3 Reasons To Create An Email Marketing Campaign
Despite the use of various digital channels nowadays, such as websites and social media, many marketers resort to email marketing. It’s no surprise since email marketing costs less and is more beneficial in the long run.
Here’s a list of reasons why email marketing can benefit your business.
1. Billions of People Use Emails
The numbers seem like an exaggeration, but make no mistake—billions of people worldwide use emails! That means you can connect with countless consumers if you start an email marketing campaign. Create one to reach the right audience for your business.
2. You’re The Sole Owner of Your Channel
The problem with social media is that other external factors can affect your ads. However, with emails, you’re the sole owner of your channel, which means only you have the opportunity to change the way you can reach your customers.
3. It’s Cost-Effective
Launching an email marketing campaign is either cheap or expensive. Either way, you’ll get a high return on investment (ROI) if you manage to convert your leads into sales. For that reason, it’s essential to create high-quality content for your emails so you can gain leads and grow your list of subscribers.
How to Run an Email Marketing Campaign?
1. Build an Email List
First, you must know your target audience so you can send emails to the right people. Fortunately, all you need to do is to build an email list of subscribers. To do so, you must convert your website visitors into subscribers.
The simplest way to convert visitors into subscribers is to display pop-up ads on your website. Place a pop-up ad that encourages visitors to subscribe to your website so they can receive the latest updates and news regarding your products or services.
2. Consider the Types of Email
The goal of sending an email is to promote your business, but did you know that you can use two types of emails?
The first type of emails is a promotional email. This type of email is self-promotional and talks about your products and services.
The second type of email is a transactional email, which you can send to a user’s inbox after he or she subscribes to your website and makes a transaction or inquiry.
3. Understand Your Audience
You may be sending your emails to the right people, but are you producing positive results? It’s not enough to know your target audience. You need to understand them so you can create better quality content for readers.
Gather information about your subscribers by knowing their purchasing habits, traits, location, age, gender, and other essential details. Of course, you need to ask for their consent first before anything else.
If your email marketing campaign isn’t enough to provide your business with a much-needed exposure, consider incorporating other tactics. SEO, social media management, and pay-per-click advertising are some of the marketing strategies that you can try out. Work with a digital marketing agency so you can know more about these efficient marketing strategies.
For more digital marketing tips, contact our SEO company in Singapore.