Google Ads Average Position: Survival Guide

In a previous post, we briefly talked about Google’s decision to phase out the average position—one of their oldest metrics that formed the foundation of most digital marketing strategies for almost the past two decades.  The search engine will officially bid goodbye to the average position on the 30th of September (EDIT: We first reported […]

How Online Shopping Sites Changed the Way We Shop

In the Digital Age, an innovation of online shopping sites began. Kids to adults have the convenience of buying participating brands in their own homes. Through an SEM company, the website may be searched.   Continuous Changes   There are always new products on online shopping sites. Regular updating of a category is done. Keeping […]

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