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Google Ads PPC Advertising 2024: A Beginner’s Guide

Banner of Google Ads PPC Advertising 2024 A Beginner's Guide – A phone displaying the Google Ads logo

  Conquering the digital landscape in Singapore requires a multi-pronged approach. While SEO (Search Engine Optimisation) remains crucial for long-term organic visibility, businesses often crave a faster way to reach their target audience to generate leads or sales more immediately. This is where Google Ads PPC (Pay-Per-Click) advertising comes in.     What Are PPC […]

A Guide To Google Marketing Solutions

A Guide To Google Marketing Solutions

This article is about Google Marketing Solutions, which are a range of advertising options available to businesses to promote their brand, products, and services across the Google network. Businesses should take note of to improve their Google ad management. The article covers seven types of Google Marketing Solutions, including Search, Display, YouTube, Shopping, Maps, Gmail, and Discovery. For each solution, the article provides an overview of its features, benefits, and targeting options, enabling businesses to choose the best solution to reach their target audience and achieve their advertising goals.

What Is OTT Advertising And Marketing: A Beginner’s Guide

All-About-OTT-Advertising-Explained-The-Future-Of-Online-Streaming

OTT ads stands for over the top advertising, shown and delivered to viewers within a video on an online streaming platform like Netflix, Disney Plus and HBO. In this article, you will learn the ad-supported plan they offer and the benefits that brands get for advertising on OTT platforms: 1) Reach Greater And Wider Audiences, 2) Gain Viewers’ Powerful Micro Data Insight, 3) Offer Real-Time Report. You will also learn the seven OTT advertising best practices: 1) Set Up A Website, 2) Get To Know The Target Audience, 3) Add Push Notification Button For First Time Users, 4) Incorporate TV-To-Mobile Elements, 5) Engage Users Within The First Three Seconds, 6) Use A Strong Action CTA, 7) Format your ads for Multiple devices.

Top 10 Essential SEO Analytics Tools You Need For Your Website

Top 10 Essential SEO Analytics Tools You Need For Your Website

Help your business grow by taking advantage of data. To do so, you need to use an SEO analytic tool that explains your website’s performance. That way, you can implement better SEO strategies to your website. In this article, you will learn the top ten essential analytics tools you need for your website: 1) Google […]

How Small Businesses Can Compete Digitally

How Small Businesses Can Complete Digitally

Digital marketing comes in many forms. Search engine optimisation (SEO), social media management (SMM), search engine marketing (SEM) —all of these are part of digital marketing, and they can help your small business grow.   Even though you can use traditional advertising methods such as print ads in newspapers, radio announcements, and sending out flyers […]