What Is OTT Advertising And Marketing: A Beginner’s Guide
OTT ads stands for over the top advertising, shown and delivered to viewers within a video on an online streaming platform like Netflix, Disney Plus and HBO. In this article, you will learn the ad-supported plan they offer and the benefits that brands get for advertising on OTT platforms: 1) Reach Greater And Wider Audiences, 2) Gain Viewers’ Powerful Micro Data Insight, 3) Offer Real-Time Report. You will also learn the seven OTT advertising best practices: 1) Set Up A Website, 2) Get To Know The Target Audience, 3) Add Push Notification Button For First Time Users, 4) Incorporate TV-To-Mobile Elements, 5) Engage Users Within The First Three Seconds, 6) Use A Strong Action CTA, 7) Format your ads for Multiple devices.
The Marketing Success of Netflix & Strategies We Can Learn From It
The secrets to Netflix’s digital marketing strategies are the following principles: customer-centricity, integration, and innovation. Among Netflix’s marketing strategies are Personalised content, website design and development, multiple channels, growth hacking marketing campaigns, search engine optimisation, email marketing, and
social media. Meanwhile, its social media marketing strategies include brand voice, social media feedback, and consistency in social media content.
Marketing Momentum: What You Can Learn From Netflix’s Social Media Marketing
Since its conception, we all know how the digital space will greatly impact how we do things. From the moment we wake up in the morning by the resounding ring of our mobile alarm clocks, by how some of us check the news online, and practically by how we connect with other people. Once we […]
Social Media Marketing: What makes Birdbox phenomenon successful?
Ever heard of the film “Birdbox”? If you’ve surfed the web a couple of times, you’ve probably seen news about the film more than once. It’s no surprise; the amount of hype Birdbox has received can be attributed to Netflix and their massive promotion of the film. You may be interested, hooked, or even […]
