What Is OTT Advertising And Marketing: A Beginner’s Guide

OTT ads stands for over the top advertising, shown and delivered to viewers within a video on an online streaming platform like Netflix, Disney Plus and HBO. In this article, you will learn the ad-supported plan they offer and the benefits that brands get for advertising on OTT platforms: 1) Reach Greater And Wider Audiences, 2) Gain Viewers’ Powerful Micro Data Insight, 3) Offer Real-Time Report. You will also learn the seven OTT advertising best practices: 1) Set Up A Website, 2) Get To Know The Target Audience, 3) Add Push Notification Button For First Time Users, 4) Incorporate TV-To-Mobile Elements, 5) Engage Users Within The First Three Seconds, 6) Use A Strong Action CTA, 7) Format your ads for Multiple devices.

Website Design & Development 101: All the Basics You Need To Know

An aesthetically pleasing and well-functioning website can attract more visitors to browse through your site’s web pages and convert. Enhance your website design with these five tips and tricks: 1) Maintain Consistent Typography; 2) Use Responsive Website Design; 3) Know About SEO; 4) Include Social Share & Follow Buttons, and 5) Never Stop Testing. Also, […]

7 Common SEM Mistakes to Avoid (And How to Fix Them)

A successful search engine marketing (SEM) campaign can help your business get the exposure it needs to raise brand awareness in an instant. Unlike search engine optimisation (SEO), SEM can give you instant web visibility by posting your ads on search engine results pages.   However, while it is an excellent way to attract customers, […]

How to Create CTAs that Generate Leads

It is the goal of website content to generate leads for the products and services. Expectations have to be realistic as this rises after more than one visit to the website. As part of sales, only a fraction of the guests buy. Arousing interest in the guest is achieved by seeing the offerings. The challenge […]