The Importance Of Keyword Search Volume For SEO

Keyword search volume is important for SEO because it allows SEO strategists to know which keywords are mostly searched and get more traffic once incorporated in SEO campaigns. In this article, you will learn the importance of search volume, the tools you can use to look for keywords search volume: 1) Google Keyword Planner, 2) Google Trends, 3) Ahrefs, and 4) Semrush. You will also know what is a good keyword search volume and whether or not it is reliable.

What Is White Hat SEO? How To Rank By Following The Rules

White hat SEO is about following the webmaster guidelines set by search engines. Practising white hat SEO strategies will help a website rank higher on search engine results pages (SERPs). In this article you will learn the difference between white hat SEO and black hat SEO, as well as 3 benefits that businesses will acquire once they implement white hat SEO strategies: 1) Will Never Tarnish Reputation; 2) Remain Listed On Search Engines, and 3) Retain Long Term Value. It will also discuss the 5 white hat SEO strategies: 1) Create Original Content, 2) Use Keywords Properly; 3) URLs Should Be Descriptive; 4) Replace Broken Links With Your Content, and 5) Be Mobile Friendly.

4 Google Ads Bidding Strategies To Increase Traffic In 2022

Ah, Google AdWords or should we say Google Ads now. It is one of the cornerstones of digital marketing and an ad platform for search engine marketing (SEM) on Google.   If you are new to digital marketing, chances are Google Ads is foreign to you. So before we dive any deeper, here’s Google’s definition […]

7 Common SEM Mistakes to Avoid (And How to Fix Them)

A successful search engine marketing (SEM) campaign can help your business get the exposure it needs to raise brand awareness in an instant. Unlike search engine optimisation (SEO), SEM can give you instant web visibility by posting your ads on search engine results pages.   However, while it is an excellent way to attract customers, […]

How to Use Keyword Mapping to Improve Your SEO?

Having a clear plan is what makes an event successful. The same is true for search engine optimisation (SEO) campaigns since each one starts with keyword mapping. After all, no one would find you or your products and services if you are not using the right keywords that your target audience is searching for.    […]