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What Is White Hat SEO? How To Rank By Following The Rules

What Is White Hat SEO? How To Rank By Following The Rules

White hat SEO is about following the webmaster guidelines set by search engines. Practising white hat SEO strategies will help a website rank higher on search engine results pages (SERPs). In this article you will learn the difference between white hat SEO and black hat SEO, as well as 3 benefits that businesses will acquire once they implement white hat SEO strategies: 1) Will Never Tarnish Reputation; 2) Remain Listed On Search Engines, and 3) Retain Long Term Value. It will also discuss the 5 white hat SEO strategies: 1) Create Original Content, 2) Use Keywords Properly; 3) URLs Should Be Descriptive; 4) Replace Broken Links With Your Content, and 5) Be Mobile Friendly.

What Are Consumers’ Expectations With Brand Marketing?

What Are Consumers Expectations With Brands Marketing

Whether traditional or digital marketing of your company, there is one thing that never changes—consumers’ expectations. One way or another, your target market will always have something to say or expect from your products or services.    As a brand, the best way for you to resonate well with your potential customers is to tell […]

The Top 5 Common Content Marketing Mistakes to Avoid

The Top 5 Common Content Marketing Mistakes to Avoid

Before the word “digital marketing” existed and was used, businesses raised their brand awareness through newspapers and magazines to promote their products and services on paper. This practice is called content marketing that has been around for years, and it was only around 1996 when the phrase “content marketing” was born.   And now, content […]

6 Blog Content Ideas That Generate Traffic To Your Website

6 Blog Content Ideas That Generate Traffic To Your Website

It is easy to hit the publish button and share articles online, but coming up with blog ideas is a different story. When you write a blog post every day, you eventually run out of ideas about what your next content marketing campaign will be.   Every business owner experiences this kind of frustration since […]

Content Marketing In 2021: Factors To Consider

Content Marketing In 2021 Factors To Consider

Quality content has always been a vital factor in digital marketing. It will forever be the heart of marketing, even with the addition of the latest search engine optimisation (SEO) trends.    Digital marketing is about connecting with a specified target market using any form of digital communication. Thus, the purpose of publishing content boils […]