Long before digital marketing and SEO companies in Singapore dominated the marketing scene, brands would advertise their products on brochures, magazines, catalogues, and newspapers. But as effective as these strategies were, it lacks one factor that modern marketing can do – reaching a wider audience. If you will look at today’s state of advertising, reaching
There’s no shortage of love for our seniors here in Singapore. After all, they’re responsible for paving the way that led to Singapore as we know today. Out of love and gratitude, we do our best to take care of the elderly in many ways, such as bringing them to daycare centres or hiring caretakers.
In the marketing industry, the goal isn’t just to reach hundreds or thousands of consumers, but rather to identify your “target audience”. But did you know that you can take it a step further by marketing to more specific consumers, also known as your “niche audience”? Think of it this way: Your business has a