Disney+, also known as Disney Plus, launched in 2019 in the US and garnered a positive reception, thanks to the app’s affordable price and variety of TV shows.
The success of Disney+ paved the way for its expansion worldwide. Many fans are overjoyed to watch the entire collection of popular Disney shows and movies.
However, Disney+ did not become an instant success because of its features alone. Thanks to successful content marketing in Singapore, Disney+ released in the country in February, 2021 to critical acclaim from critics and fans alike.
Disney has been making smart decisions with their digital marketing strategies as of late, and Disney+ is a perfect example. Perhaps you could learn a thing or two from Disney+ when it comes to digital marketing.
Here are some of the things marketers can learn from Disney+ and their marketing strategy.
5 Things Marketers Can Learn From Disney Plus Singapore
1. Repurpose Old Content To Connect With Your Target Audience
Nostalgia is a factor consumers consider when thinking about buying a product or service. Nike’s retro Air Jordans, McDonald’s McRib, 80s music—all of these invoke a nostalgic feeling, thus resonating well with people who love to dwell on the past.
Just like how Anton Ego from Ratatouille remembers his childhood days after a bite of Remy’s take on the eponymous classic French dish, Disney remade modern versions of their popular movies to capitalise on nostalgia and revitalise existing classics.
Disney is doing the same thing by repurposing old content, with classic animated movies and series brought out to the world via modern technology. You can follow a slightly similar strategy by repurposing some of your old content as well.
For example, enhance your content marketing strategy by sharing some of your most popular blog posts, whitepapers, or eBooks into other formats such as videos or podcasts. These content marketing assets have resonated with many readers, so establish your relevance again by digging up your archives and repurposing old content.
In our case, we repurpose old content about “Keeping Your Business Afloat: The Do’s And Don’ts Of Marketing During COVID-19” that we published on May 26, 2020, by sharing some parts of the article on an Instagram post.
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Since the world continues to deal with the pandemic, resharing this will remind businesses of the different ways to keep their operation afloat. You can do the same as long as the content you are resharing will resonate well with your target audience.
ALSO READ: Your Complete Guide To Repurposing Content
2. Maximise Your Online Presence
By now, Disney+ is a popular conversation topic. It is not surprising since Disney invested a great deal of money and effort in online marketing.
Disney made sure everyone knows about the brand’s popular streaming platform by covering each aspect of digital marketing. From social media marketing to content marketing, Disney used tons of resources to expand their online presence and let everyone know about Disney+.
Like Rafiki holding baby Simba at the end of the cliff to let every animal in the kingdom know that a young prince who will be the future king has been born. Disney uses tons of resources to expand their online presence and let everyone know about Disney+.
Try experimenting with various digital marketing strategies to maximise your online presence. You can utilise all areas of digital marketing infrastructure, social media marketing, content marketing, SEO, and other digital marketing strategies to boost your online presence and attract more customers.
3. Offer A Reasonable And Affordable Starting Point
Promoting a new product or service is challenging, especially if most people are not aware of its benefits and qualities. In that case, always offer a reasonable and affordable rate when introducing a new product or service to your customers.
One of the reasons Disney+ succeeds is that the streaming service is reasonably affordable from day one. They used to offer a free trial for the first month, which later became seven (7) days.
This year, even though none of these offers is no longer available, Disney has successfully widened the brand awareness and online presence of Disney+ during the first few months of its inception.
Those who want to watch shows and movies on Disney+ need to subscribe to either one of the plans shown in the picture below.
Even though Disney Plus changed its strategy, it successfully introduced the streaming platform to everyone. Now that the free trial period is gone, those who want to stream their favourite Disney shows and movies will most likely consider clicking more on the subscription plan available.
4. Take Advantage Of Rising Trends (And Make Something Better)
Before Disney+ launched in 2019, other streaming platforms such as Netflix and Amazon Prime were already dominating the market. Streaming services were becoming more and more commonplace. Eventually, Disney decided to launch its very own streaming service as well.
Try to take advantage of rising trends in your industry to upgrade your strategies.
Follow Disney’s digital marketing strategy of promising customers something better. The trick is to present to customers something that other brands lack. In Disney’s case, the brand offered beloved characters and stories from classic movies and shows in one accessible streaming service.
LEARN MORE: 8 Digital Marketing Trends To Watch Out For In 2022
5. Tell A Story And Share Quality Content
Disney knows how to pull at people’s heartstrings and tell emotional stories, through beloved movies such as The Lion King and Toy Story, which are ingrained in the hearts of many. That is why Disney promotes Disney+ as a streaming service that is full of quality stories and content that almost everyone loves.
Disney’s marketing strategy for Disney+ focuses on storytelling. The world-famous brand created quality content to highlight stories from their famous franchises, such as Marvel and Star Wars, to attract more customers and fans.
People love a good story, and Disney knows that a lot, which is why they released Encanto. The said Disney movie is about a family learning their differences and showcasing the journey on how they protected their village with their magical gifts.
Try sharing quality content with your audience by telling a story to leave a long-lasting first impression of your brand. Doing so is an excellent way to earn trust from both new and existing customers.
In our case, we shared a sneak peek of what a digital marketing expert does in a day. With this, our clients and potential customers will have to know.
ALSO READ: Branding And Storytelling: Why Telling Stories Is Important
Conclusion
Disney worked its way up the ranks until its leading streaming service finally gained recognition from both fans and critics. For your digital marketing strategies to accomplish your goals, take note of the mentioned ways on how Disney+ succeeded.
For more digital marketing tips, read the articles from our blog page. You can also contact our content marketing agency at 6391-0930 or leave a message on our website to let OOm know how we can help. .
