8 Digital Marketing Trends To Watch Out For In 2022
Digitalisation continues to grow in prominence and so has the presence of digital marketing in Singapore. It is likely that we will still see a disrupted landscape, which is why it is critical for marketers to harness the potential of digital innovation to engage consumers. From automation to a focus in content marketing, watch the video to find out what digital marketing in 2022 lies in store for us.
1. Visual Search
Visual search relies on artificial intelligence (AI) technology to help consumers conduct searches via real-world imagery. It works by pointing the phone’s camera at a specific object in the real world. Search engines then use image recognition technology to identify this object and display the relevant results. This technology is particularly useful for ecommerce stores and brands. It enhances accuracy of search results and enables more effective product discovery. As consumers are using images more for searches, taking care of image search engine optimisation (SEO) is important.
2. Shoppable Posts
Shoppable posts have displayed products being tagged and linked to the seller’s website. Almost 25% of 16 to 64 year olds are searching for products on social media, so being able to shop directly from these platforms is crucial. Many digital marketing agencies realise this and have started to offer social media services. Shoppable posts make it easy to add products into cart without disrupting the user’s viewing or reading experience. It also provides a seamless customer journey experience that accelerates the overall buying process.
Gamification is the use of video game elements for digital marketing. By applying video game design components such as rewards, interaction, and progression to your marketing objective, you can enhance your customers’ experience and engage with them more efficiently. It is a great way for brands to deliver their message in a creative manner to their consumers, and it can be used by any business, regardless of industry. To have an effective gamification digital marketing strategy, ensure that your game mechanics are understandable and always inform your customers of their progress to keep them on track!
4. Marketing Automation
Marketing automation uses software to automate digital marketing activities. Email marketing, social media posting, and even ad campaigns are often automated by marketing departments for greater efficiency and customer service. Marketing automation manages tedious and repetitive tasks, allowing employees to focus more on important aspects such as digital marketing strategies. It also eliminates human errors by providing a more streamlined and accurate reporting along with a comprehensive overview of your business operations.
5. Chatbots and Virtual Assistants
Chatbots and virtual assistants have grown to become indispensable tools in digital marketing. Such technology is designed with the purpose of engaging with customers in human-like conversations to resolve any queries they might have. Upon reading a conversation’s context, chatbots can determine how to respond. On the other hand, virtual assistants have advanced natural language understanding (NLU) and artificial emotional intelligence that enable them to understand natural language commands better. Thus, they are more likely to answer non pre-set questions.
6. User Generated Content
User generated content (UGC) is content that is created and shared by consumers of their own accord. Therefore, they are perceived to be more trustworthy, truthful and authentic to new consumers, which is great for digital marketing. UGC vouches and substantiates your messaging, values and beliefs as a brand. It improves brand credibility as consumers tend to trust UGC more as compared to brands promoting themselves. In digital marketing, SEO is key and UGC enhances SEO rankings via positive customer reviews or backlinks from user generated blogs leading back to your own website.
7. Content Marketing
Content marketing in Singapore revolves around creating and sharing materials online including videos, blogs, social media posts and more. It generates awareness and stimulates interest in a brand’s products or services. Digital content creation empowers successful digital marketing campaigns by encapsulating and educating your services and offerings to customers. It also optimises strategies including SEO, pay-per-click (PPC) advertising campaigns, social media marketing and much more. In this way, you can showcase your expertise and thought leadership on topics surrounding your brand, which builds credibility and trust with your customers.
8. Mobile-first Design
Did you know, 70% of all media time is spent on the smartphone and the average Internet user checks their phone about 58 times daily? As its name suggests, a mobile-first design prioritises websites to be used on mobile devices rather than the usual desktop. A web-app’s design can be sketched or prototyped first for a smaller screen, and then gradually expanded to a larger screen. Mobile-first designs are highly popular as they are less buggy than a desktop design. The faster load times that come with a mobile-first design improves SEO, overall user experience, conversions and ranking as well.
These are just some of the several digital marketing trends you can expect to see next year! Incorporate these trends into your next digital marketing campaign to fully maximise digital marketing in 2022! In order to stay relevant and thrive with each new trend, it is important to adapt and evolve along with them as they change constantly. At OOm, we are a digital marketing company in Singapore, ready to help you implement these new trends into your digital marketing strategy. Contact us and get a head start on your digital marketing projects with us today!