What is TikTok?
ByteDance, a Chinese Internet technology company, released TikTok in 2016. The purpose of the app was to let users create short videos. Similar to Instagram, TikTok in Singapore uses an algorithm that shows content to the user depending on their interests. TikTok will recommend a feed of videos based on the user’s activities.
Like other social media marketing in Singapore, TikTok is all about fun and entertainment. People explore sites like Facebook, Instagram, and Twitter in search of quality content from brands or other users. The same goes for TikTok, where people from all over the world can create original content for others to see.
TikTok is all the rage these days, and it is taking the world by storm. With more than 800 million active users worldwide, there is no doubt that TikTok is making huge waves across social media. For that reason, many marketers have incorporated TikTok in their social media marketing campaigns in Singapore to attract potential customers and raise brand awareness.
Learning how to utilise TikTok for social media marketing in Singapore is easy to understand but hard to master. Nonetheless, doing so can expand your brand and reach customers beyond your target audience. Not to mention, you can establish connections with hundreds or thousands of users if you continue to deliver quality TikTok ads in Singapore.
Why is TikTok loved by so many people from around the world anyway? For starters, COVID-19 gave way to the rise of TikTok back in 2020. TikTok allows users to create original content for various purposes, perfect for stay-at-home citizens that have enough free time on their hands. Another good reason is that TikTok is accessible to anyone, even children, making itself an ideal digital marketing platform for people of all ages.
Long story short, the rising popularity of TikTok has provided many brands with opportunities to gain much-needed exposure. When it comes to social media marketing in Singapore, TikTok is a powerhouse, right next to Facebook, LinkedIn, Instagram, and other popular networking sites.
Nonetheless, one question remains: what makes TikTok an excellent platform for digital marketing?
PART I – TikTok: A Welcome Addition To Digital Marketing
THE NEXT STEP FOR SOCIAL MEDIA MARKETING?
TikTok is a perfect platform for promoting your business because it opens more doors of opportunities for other aspects of digital marketing.
For example, you can use TikTok to enhance your search engine optimisation (SEO) rankings. All you need to do is create engaging TikTok contents, and optimise it for SEO so you can reach as many active users as possible. Posting consistent content on TikTok will also help you optimise your profile for SEO if you maintain consistency in the quality of your videos.
People with different backgrounds and social classes are also active on TikTok. Athletes, celebrities, influencers, and even ordinary citizens like you are active TikTok users, thanks to the said platform’s addictive features and never-ending trends. For that reason, many marketers have taken interest in TikTok for SEO, social media management and marketing in Singapore, and many other digital marketing strategies.
TikTok can be used to gain your business exposure. Thanks to its benefits, TikTok is—no doubt—a welcome addition to digital marketing. Facebook, Instagram, and Twitter all had their fair share of popularity when it comes to social media marketing in Singapore. These networking sites are still efficient digital marketing platforms.
However, with the increased usage of TikTok worldwide, could we say that it is the next big thing in social media management in Singapore? Absolutely. But is TikTok the next step for social media marketing? Not quite.
The platform itself may not be innovative by any means, but marketers have established new social media marketing tactics by utilising TikTok for social media marketing. Since the purpose of marketing on social media is to follow the latest trends, what better way to do so than providing your brand with increased exposure on TikTok in Singapore?
TIKTOK MARKETING: WHY IS IT EFFICIENT?
When using TikTok for social media marketing, you have unlimited potential to produce different kinds of content. That reason alone is why TikTok is perfect for digital marketing. It can help your brand gain exposure and attract potential customers through various means.
Finding the right audience on TikTok is like reaching the jackpot. Not only do you have less fierce competition, but you can engage with more potential customers on a personal level. Also, TikTok has the highest rate of engagement on social media. With millions of users in Asia, creating a social media marketing campaign in TikTok for Singapore could provide your brand with the exposure it needs to raise awareness.
Why is TikTok effective for social media marketing and management in Singapore anyway? Here are some of the reasons to consider:
1. MORE THAN 800 MILLION TIKTOK USERS
When it comes to TikTok statistics, there are more than 800 million users on TikTok worldwide, but that is just the tip of the iceberg. A whopping 90% of users access TikTok daily, which is on par with apps like Facebook and Instagram. Such statistics indicate that using TikTok for digital marketing holds a lot of untapped potential for success.
2. A VARIETY OF LANGUAGES
TikTok is one of the biggest social media apps in the world, thanks to its accessibility for people from different countries. The app is available in 75 different languages, which you can change anytime. The widespread use of TikTok from various countries around the globe makes itself a social media marketing platform with endless possibilities. You can use TikTok business to connect with consumers worldwide.
3. THE AUDIENCE IS GROWING (OR AGEING)
When you think of TikTok in Singapore, the image that comes to mind is teenagers and young adults who enjoy short comedic videos. While that is true, studies also show that TikTok is becoming trendy for people of older age. In Saudi Arabia, more than 22 million TikTok users are over 18 years old or 64% of total local internet users of the country. Marketers and brands can utilise this TikTok statistics to their advantage.
4. CREATIVE LIBERTIES
Unlike other social media platforms, TikTok provides creative liberties that are very easy to utilise. For example, TikTok business accounts have access to commercial songs and soundbites. They can create or participate in witty and quirky challenges and even design their own TikTok effects and filters which users across the platform can use through the brand lens. All of these things are possible, especially if you have the help of a digital marketing agency in Singapore.
LEARN MORE: A Beginner’s Guide To TikTok Marketing
PART II – How Can Brands Use TikTok For Marketing?
The rising popularity of TikTok is making it easier for marketers to come up with efficient social media management strategies in Singapores to enhance their SEO rankings. International brands have been using TikTok in their digital marketing campaigns to reach the right audience and gain exposure. Perhaps you could do the same for your business?
Startups and small businesses could use TikTok for social media marketing. However, doing so is a bit challenging since TikTok marketing relies on creating a loyal fan base. Without enough followers, it will be hard for you to deliver your ads to the right audience. Nonetheless, with the vast amount of features and trends on TikTok, it would be a waste not to use TikTok for marketing. Find a social media marketing company in Singapore that can ramp up your TikTok marketing.
With that said, let’s see how some of the world’s biggest brands are using TikTok for digital marketing.
Example of 6 Creative Accounts on TIKTOK in Singapore
The Straits Times is an English-language news source based in Singapore. Singaporeans can get their daily global, local, and entertainment news, lifestyle and editorial articles. The online website also has video reports and podcasts.
The Straits Times also utilises TikTok in Singapore to create a relatable and humorous take on the current news. For example, the video uses the background music with the lyrics saying:
I’m just like you
I think that’s true
You’re just like me
Yes, I can see
We take responsibility
The video refers to The Straits Times news that the popular tidy guru Marie Kondo admitted that her house is not messy, providing a screenshot of the article.
@straitstimes This sparks joy ✨ She rose to fame for encouraging people to organise their homes and minds using the KonMari method. #MarieKondo #KonMari #SGNews#MakeAFace ♬ original sound – Shay
Central Provident Fund Board (CPFB) is Singapore’s comprehensive social security system that manages Singaporeans’ savings and pension plans and housing, education, and healthcare needs.
As a government body, the CPFB uses the TikTok platform to spread awareness and educational videos about its programmes. For example, this video shows tips on how to manage housing payments better. Two young adults promote video using one of the trending dance challenges and music, clearly defining the audience they want to target. A social media marketing company in Singapore helps you produce similar informative content on TikTok.
@cpfboard Tag your friend that does the same to you! 😤 #cpfboard #tiktoksg #fypsg #fyp #foryou #friendship #friendshipgoals #spendwisely ♬ original sound – bestspedup
3. Nippon Paint
Nippon Paint is a paint and paint products manufacturing company that operates in Singapore, with a market ranging from homeowners to architects and designers.
On TikTok, Nippon Paint’s mascot Sumo promotes the brand. The resident sumo wrestler stars in several relatable video campaigns of Nippon Paint, including this 2023 fortune telling in time for the coming Chinese New Year.
@nipponpaintsg Don’t see yours? Find out your 2023 fortune at https://nipponpaint.com.sg/colours/colours-of-fortune/! #chinesenewyear#fyp #tiktoksg #nipponpaintsg ♬ original sound – Nippon Paint Singapore
McDonald’s, the largest fast-food chain in the world, is also taking advantage of the TikTok business platform. Most McDonald’s videos are humorous, but they also show the culture within the company, making the brand more relatable.
Take a look at this example where different McDonald’s team members attempt to create a vanilla sundae cone.
@mcdonalds what scores would u give? #competition #icecreammachine ♬ GASLIGHT – INJI
5. Emporal Co
Emporal Co is a Singapore company that primarily sells soy wax candles. It also sells body wash and hand sanitisers. TikTok can also be used to encourage the audience to interact and produce user-generated content.
In this video, we can see that the narrator narrates their experience with a customer who requested excessive freebies, which the customer will distribute to their bridesmaids. But the narrator then sends the customer the standard number of freebies they usually give, irritating the customer.
At the end of the video, the narrator asks the audience what they think of the situation. It encourages the viewers to comment on their videos, hence engagement. Engagement is one of the goals of a social media marketing agency in Singapore in its campaigns.
@emporalco What do you think ? 👇🏻✨ Bodywash are restocked in limited quantities! Link in bio to get yours #singapore #smallbusinesssg #localsg #singaporesmallbusiness #bridezilla #fillingvideo #sistersbusiness #customerservice ♬ original sound – Emporal Co
6. Kal by J
Kal by J is a business that sells organic and healthy food alternatives. On their TikTok account, several of their videos promote their sales campaigns. You can also see that their caption has called the action and insinuated urgency among users– one of the oldest tricks in the marketing bag. A social media company in Singapore can help you create similar content for your TikTok account.
@kalbyj 12.12 sale is ending tonight!! Get your free 6 packs of konjac for orders above $100 nett! #healthybhicoolbhi #1212shopeehaul #1212salazada #fypsg ♬ Untouchable (No) Sped Up – Remix – Xanemusic & NVBR & kevoxx
6 BENEFITS OF TIKTOK MARKETING
1. ENGAGE WITH CUSTOMERS
Thanks to TikTok’s unique algorithms, it is easier to engage with your customers. Creating viral content will allow your videos to show up on countless users’ feeds, helping you gain leads as a result of your consistent marketing efforts on TikTok. Since 90% of users open TikTok every day, you can bet that a few people will click on your videos, even if you have an insufficient number of followers.
Besides liking and replying to comments, brands can also use video format replies and even incorporate their audience’s video content into their own content through video stitching— a level up to traditional social media engagement.
2. DRIVE TRAFFIC TO YOUR WEBSITE
TikTok can also help you drive organic traffic to your website if you know how to do it properly. For instance, try to promote your products or services in a funny and lighthearted manner, then include a call to action (CTA) at the end of each video to encourage your followers to visit your website or blog. That way, you can increase traffic and improve your SEO rankings in the process. Find a social media agency in Singapore that can help you drive social media traffic to your website.
3. RAISE BRAND AWARENESS
Similar to Instagram and Facebook, marketing your business on TikTok will help you raise brand awareness to reach your target audience on social media. The large audience base is already an opportunity for you to maximise your brand’s potential. Moreover, TikTok’s algorithm can further expand your audience reach, recommending your content to the audience groups you have not tapped yet. Consider using TikTok as a social media marketing platform to help you create quality content for the right audience, and increase awareness as a result.
4. ESTABLISH A BRAND VOICE
The goal of using TikTok for digital marketing is to create a unique voice that will help users distinguish your brand from others. Doing so is an excellent way to establish a name for your business. To make it happen, you need to create original content for your videos and ads.
However, since most TikTok videos are funny or silly, try incorporating a bit of comedy in your ads. It will show your followers that your brand knows how to have fun while maintaining professionalism as well. Getting digital marketing services in Singapore can help you establish a brand voice.
5. UTILISE USER-GENERATED CONTENT
Brands can get free marketing from user-generated content. It is possible through a trend and challenges which can be replicated by the user with the help of a social media marketing company. The challenge can get a viral status if more and more users across the platform participate in the challenge.
6. GAIN INSIGHTS FROM TIKTOK ANALYTICS
Like other social media platforms, TikTok has free analytics tools where brands can monitor their account engagement, such as their number of followers, account views, reach, views, post engagements, and more.
It makes it easier for social media management teams to design effective social media marketing campaigns on the Singapore TikTok platform.
PART III – Preparing For The Future: Is Your Brand Ready For TikTok?
While social media sites like Facebook, Instagram, and Twitter are highly effective platforms for digital marketing, it might be wise to incorporate TikTok in your campaigns as the leading app continues to rise in popularity. More users are downloading the app and creating an account. These factors can be an advantage for brands and businesses to engage with the audience.
Are you ready to expose your brand on TikTok in Singapore? This question is often on the minds of many marketers from startup companies or small businesses. The truth is, you will never know until you try. Fortunately, “trying” is the first step towards success! Consider using TikTok for your digital marketing campaigns so you can improve your SEO rankings in Singapore and reach a broader audience.
If you wish to gain more exposure and experiment with different types of content, consider using TikTok! Here are some tips for utilising TikTok as your go-to social media marketing platform.
6 TIPS FOR MARKETING ON TIKTOK
1. USE THE CORRECT HASHTAGS
TikTok is like a mish-mash of Instagram and YouTube. Users will type hashtags on the search bar to look for videos depending on the keywords. For that reason, it is crucial to use suitable hashtags for your videos.
Using the correct hashtags will help users discover your videos on their feeds. Similar to keyword research in SEO, you need to know which hashtags are perfect for your videos.
For example, for videos with comedy and cheery content, use hashtags such as #comedy, #funny, #humour, #happy, etc. As long as the keywords match your video’s tone, then you will increase your chances of reaching the right audience on TikTok. A social media company in Singapore can help you brainstorm trendy hashtags and challenges social media users will like.
2. FOLLOW THE LATEST TRENDS
Be on the lookout for the latest trends when you’re present on TikTok. Capitalise on current trends and create content based on your findings to attract more clicks and go viral.
As much as possible, try to make your videos original and unique. You wouldn’t want your followers to think that your business is trying to take advantage of other videos, so create original content to earn trust and establish your credibility. Having a social media agency in Singapore is always up to date when it comes to the latest social media trends.
3. GET IN TOUCH WITH INFLUENCERS
Partnering with influencers is the best way to get more followers and views. The power of a social media marketing influencer can help your business grow on TikTok if you let a high-profile networking personality endorse your brand.
Get in touch with a TikTok influencer in Singapore who is suitable for promoting your products. That way, you will gain more exposure and raise awareness, helping your brand reach your target audience on TikTok.
4. UTILISE TIKTOK ADS
Luckily for you, TikTok has an advertising system that you can customise to advertise your business. TikTok has three types of ads available in Singapore:
- Brand takeover – To increase your SEO rankings and drive traffic to your website, utilise brand takeover ads on TikTok. You can use short video clips, GIFs, and images that will redirect users to your landing page.
- In-feed native – In-feed native ads are traditional ads that you can see all over social media. Start here if you want to create simple ads with quality content and an effective CTA.
- Hashtag challenge – For fun, frolic, and engaging content, utilise hashtag challenge ads to target specific audiences. Use this type of advertisement if you wish to provide your followers with interactive content.
5. POST REGULARLY
Unlike Instagram or Facebook, where frequent posting can be deemed as annoying, it is encouraged to be consistent with posting on TikTok. Your content can easily get buried by other content, so it is advisable to post 1-4 times per day. With the TikTok analytics tools, you can schedule posts easily.
6. DETERMINE WHEN TO POST
Besides posting regularly, brands and digital marketing services in Singapore must also know the perfect time to post. According to Hubspot, the best time to post on TikTok is every Thursday at 7 PM when the engagement is at its highest.
TIKTOK MARKETING: 5 MISTAKES TO AVOID
While using TikTok for social media marketing is simple, even for beginners, there are many mistakes that you might encounter early on. If that’s the case, check out some of the most common mistakes when marketing on TikTok.
1. GOING FOR A HARD SELL
People are on TikTok for a reason: to escape from reality and have fun. Avoid going for a hard sell with your ads, or else your followers might think you are trying too much to promote your business. You can avoid this if you work with expert marketers from digital marketing services in Singapore.
2. CREATING DULL CONTENT
Posting dull and unimaginative content is the most common mistake most marketers make on TikTok. It is also one of the most severe errors that you can commit since uninspired ads will eventually discourage potential customers from being interested in your brand.
3. REPURPOSING CONTENT
Mix up your game and try to experiment with your ads so you can give something fresh and exciting to your TikTok followers every week. Post the same type of content every day or week, and your followers might notice that you are doing the same thing over and over again. Digital marketing services in Singapore ensure you have fresh content for social media.
4. NOT USING SPECIAL EFFECTS OR MUSIC
Make the most out of your TikTok videos by incorporating special effects and suitable music. It would be a shame not to use TikTok’s best features, so discover which effects and music are perfect for your videos.
5. TARGETING THE WRONG AUDIENCE
The key to success for every SEO and digital marketing campaign is understanding your target audience. Before you market your business on TikTok, define your target market and discover if your audience is present on the platform. Doing so will let you know if you are targeting the right consumers on TikTok. If not, then perhaps you should tweak your digital marketing a bit to see if you can still utilise TikTok.
Since TikTok is one of the leading social media platforms today, it would be wise to market your business on the platform while consumers are still joining in the fun. The good news is that TikTok is easy to use and offers affordable advertising services. It will even help you improve your SEO rankings if you continue to deliver consistent quality content!
Try it out for yourself, and see if TikTok will help your business in the long run. In the end, the rewards at the end of your social media marketing campaigns in Singapore will be worth all your hard work.4
Discover how SEO will help your business reach your goals. Contact our social media marketing agency in Singapore at 6391-0930 for more information about digital marketing!