TikTok continues to take the world by storm, capturing the attention of many social media users, public figures, and even social media marketing experts of almost every company.
Many businesses from various industries have successfully integrated TikTok into their digital marketing strategy and used it to attract customers, generate sales, and increase conversion rates on this social media platform.
Will TikTok, however, stay in trend and remain an excellent social media marketing tool for businesses in the future? Before going into the details about the facts on this social media platform, let us first recall when TikTok was made.
TikTok Statistics Marketers Need To Know (2023)
TikTok App Statistics
How Many Downloads Does TikTok Have?
Apart from the growing number of TikTok users, this social media platform has been downloaded more than 3 billion times on App Store and Google Play. This figure can increase further as more people use TikTok for personal and business purposes.
Data from this infographic came from BusinessOfApps.
How Many People Are on TikTok?
On September 27, 2021, TikTok announced it had reached 1 billion monthly active users. That makes TikTok one of the fastest-growing and most used social media platforms since its inception.
Retrieved this image from TikTok’s Newsroom.
Google Search Volume For ‘TikTok’
TikTok’s popularity extends beyond the number of its users, as seen by the sharp rise in its Google search volume over the past five years.
Source: Google Trends
Key User Statistics
Creators
Creators are one of the key players that have been making TikTok popular, trending, and headlines back to back. Below are the current top 10 TikTok Users that have the most followers.
| Creators | Followers | Likes | Post |
|---|---|---|---|
| Charli d’Amelio | 141,200,000 | 10,900,000,000 | 2,211 |
| Khabane lame | 139,700,000 | 2,300,000,000 | 1,055 |
| Bella Poarch | 89,900,000 | 2,100,000,000 | 470 |
| Addison Rae | 87,700,000 | 5,700,000,000 | 1,683 |
| Will Smith | 72,200,000 | 488,800,000 | 136 |
| Zach King | 68,600,000 | 872,800,000 | 336 |
| Kimberly Loaiza | 63,400,000 | 3,800,000,000 | 1,923 |
| TikTok | 62,700,000 | 271,000,000 | 342 |
| CZN Burak | 58,800,000 | 1,100,000,000 | 1,870 |
| Dixie | 57,400,000 | 3,200,000,000 | 472 |
Age
Age is not just a number for digital marketing experts because knowing the age of TikTok users help them create a more engaging campaign. Here are the current global TikTok users’ age distribution.
| Age | Million Users | Percentage (%) |
|---|---|---|
| 18 to 24 | 386.6 | 43.7 |
| 25 to 34 | 282 | 31.9 |
| 35 to 44 | 115.5 | 13 |
| 45 to 54 | 57.1 | 6.4 |
| 55 and above | 30.5 | 3.4 |
Gender
Here is the breakdown of female vs male users on TikTok.
Country
Many people from all over the world have started using TikTok. Shown below are the countries that have the most TikTok users.
| Country | Active TikTok Users |
|---|---|
 USA | 140.6 million |
 Indonesia | 106.9 million |
 Brazil | 74.0 million |
 Russia | 56.3 million |
 Mexico | 51.3 million |
 Vietnam | 49.6 million |
 Philippines | 42.7 million |
 Thailand | 39.5 million |
 Türkiye | 30.8 million |
 Saudi Arabia | 25.2 million |
Data from this infographic came from DataPortal.
While other countries, such as Singapore (1.83 million), did not make the top countries with the most TikTok users, the number of TikTok users in the respective countries continues to increase as TikTok reigns popular.
Top TikTok Content Categories
Similar to watching movies and series, TikTok users watch TikTok clips based on their personal preferences. Below are the most popular content categories by the number of views.
Source: Statista
Global Tiktok Most Popular Content
Categories By The Number Of Views
Source: Statista
TikTok vs Competitors
Time Spent
| Social Media Platform | Hours/Month |
|---|---|
 TikTok | 23.6 |
 YouTube | 23.2 |
 Facebook | 19.4 |
 WhatsApp | 17.5 |
 Instagram | 11.8 |
 Line | 10.9 |
 Twitter | 5.4 |
 Telegram | 3.9 |
 Facebook Messenger | 3.2 |
 Snapchat | 3.2 |
Source: DataPortal
User Activities
Everyone loves to use social media, whether for personal or business use. Shown below are the reasons why people use a particular social media platform.
| Social Media Platforms | Entertainment Content | Search Brands And Products | Update With the News and Current Events | Message Family And Friends | Post Or Share Photos Or Videos |
|---|---|---|---|---|---|
| TikTok | 78.6% | 33.8% | 31.6% | 16.4% | 35.4% |
| 55.1% | 55.7% | 60.1% | 71.3% | 64.5% | |
| 61.4$ | 62.7% | 51.5% | 51.0% | 70.2% | |
| 13.7% | 27.2% | 30.1% | 15.4% | 18.0% | |
| Snapchat | 35.6% | 23.1% | 21.5% | 16.4% | 35.4% |
| 36.3% | 37.4% | 61.0% | 22.2% | 30.1% |
Source: DataPortal
User Engagement
Social media users will do anything to keep their followers engaged. Below are the global user average engagement by followers.
Source: Backlinko
| Global User Average Engagement By Followers | <1000 | <5000 | <10,000 | <100,000 | <1,000,000 |
|---|---|---|---|---|---|
| TikTok | 9.38% | 8.57% | 8.13% | 7.23% | 5.30% |
| 720% | 5.30% | 3.70% | 2.10% | 1.10% | |
| 1.40% | 1.20% | 0.80% | 0.40% | 0.30% |
3 Predictions: The Future Of TikTok
1. TikTok Will Leans To E-Commerce
It is no secret that TikTok influences customers’ purchase journeys, which many business digital marketing experts took advantage of by turning to promote their goods. They do this by using influencer marketing and hashtags like #TikTokMadeMeBuyIt so their promotional campaign would go viral.
TikTok has noticed this development and found in their recent study that 58% of TikTok users use the social media platform to learn more about the product or brand that captures their interest.
Last May 2022, TikTok shared that businesses with WooCommerce stores can now grow their business with WooCommerce TikTok integration. This plugin allows e-commerce owners to sync their product catalogues, use TikTok pixel, and set up ads.
2. TikTok Will Expand Its Search Capabilities
Google has been the go-to search platform for people when they want to learn something about their concerns over the past few years. While that may still be the case, 40% of Gen Z prefer to discover information, which makes them lean on TikTok and Instagram more. Prabhakar Raghavan, a senior vice president at Google, shared this data during the Fortune Magazine event.
Despite the change in people’s search behaviour, TikTok can keep up as they continue rolling out updates one after the other. This August, TikTok related a beta test of its new feature that links search results of particular keywords used in a comment.
Here is how it works.
tiktok is testing a new feature identifying key words in comments and linking to search results for them pic.twitter.com/7dRQMoV4Pk
— Olivia Deng 🍌🧢 (@olivia_deng_) August 5, 2022
TechCrunch shared that these searchable keyword buttons are only available to a limited small group of TikTok users. TikTok has yet to announce whether or not they will apply this new search function feature throughout TikTok’s ecosystem.
3. TikTok Will Prioritise Local Content
Besides enhancing the search function, TikTok has already started working on ‘nearby content’. TikTok users searching for products or services within their proximity of where they are can now find local businesses that can address their concerns.
If this new feature gets released in the future, it will help small businesses to increase their brand exposure to local customers and drive them to their brick-and-mortar location.
Conclusion
Despite the popularity and attention that TikTok is gaining from users and different brands, it never stops innovating as a social media platform and marketing tool. Everyone can look forward and see how TikTok’s growth will unfold in the future.
Businesses should never forget to promote across other social media platforms like Facebook, Instagram, and LinkedIn to increase customer reach and raise brand awareness since an average person uses two or more apps.
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Contact OOm, an award-winning digital marketing agency, at +65 6690 4049 or leave a message on our website if you need help with your social media management in Singapore.
