SMM And SEM: What Is The Difference That You Need To Know?

SMM and SEM are some of the digital marketing acronyms you will encounter when promoting your products or services online, which stands for social media marketing and search engine marketing. Both go hand in hand that allows a business to raise its brand awareness and online presence. In this article, you will learn the difference between SMM and SEM, including their pros and cons.

What Are The 5 Core Pillars Of Social Media Marketing?

A successful social media marketing campaign of a company helps raise brand awareness and increase online presence. In this article, you will learn how to start social media marketing and discover the five core pillars of social media marketing: 1) Research (Planning Phase), 2) Preparation. 3) Interaction (Engagement), 4) Advertising, and 5) Analysis (Reporting).

TikTok User Statistics Marketers Need To Know (2023)

TikTok has been showing up in everyone’s news feed across social media and businesses have taken advantage of this opportunity to showcase their products and services to their target audience. In this article, you will learn this social media important statistics in 2023.

SEO vs SCO: What Are The Differences?

Search Engine Optimisation (SEO) has been a fundamental part of digital marketing efforts of businesses to increase their website’s ranking but what about SCO? It is not a new approach that businesses use to help them attract visitors and increase visibility of their content through social networking channels. In this article, you will learn the differences between SEO and SCO and how these channels can benefit your business.

Social Media Marketing: How To Combine SEO And Social Media?

Social media marketing in Singapore can be powerful if you will utilise social media platforms with SEO strategies. Additionally, for a social media campaign to be successful and effective, brands should set their marketing campaigns based on data, take advantage of images and videos, encourage positive reviews, slightly boost local SEO, take advantage of the social listening tools, be consistent with social media content, and connect with social media influencers.