What Are The 5 Core Pillars Of Social Media Marketing?

A successful social media marketing campaign of a company helps raise brand awareness and increase online presence. In this article, you will learn how to start social media marketing and discover the five core pillars of social media marketing: 1) Research (Planning Phase), 2) Preparation. 3) Interaction (Engagement), 4) Advertising, and 5) Analysis (Reporting).

AdTech Vs MarTech: What’s The Difference?

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers.   While it is easy to distinguish marketing from advertising and vice versa, […]

Augmented Reality: Giving life to imagination

Catching your attention: sometimes that’s all it takes for a brand to persuade you into buying their products.   The key to great advertising is grabbing your attention, but sometimes－attention just isn’t enough. To really persuade your customer into buying your product, you need to get them hooked, and it takes genius advertising to get […]

Facebook Ads: Do’s And Don’ts

 Facebook is perhaps the biggest social media platform used globally. To date, there are over 2 billion active Facebook users, and it’s only going to get bigger as long as Facebook continues to improve their platform.   Because of this sheer number of people and eyeballs on Facebook, it’s not a surprise that many brands, […]

Subliminal Messaging: Sending The Right Message

Have you ever felt that, after watching a commercial or ad on television, you suddenly had the urge to do something?   Could the ad have a “hidden message” that affected your mind and triggered something inside of you to take action towards something? Could you have been hit by the dreaded “subliminal messaging” of […]