Social media has become an excellent marketing tool that helps businesses engage with their target audience. The addition of social media in marketing helps earn trust and build strong relationships that promote business growth.
What is social media marketing? It is a process of promoting a brand about its products or services on social media platforms like Facebook, Instagram, TikTok, etc. However, making a successful social media marketing campaign in Singapore is tough. There are so many things that you have to consider that will affect your social media marketing strategy.
Before going into detail about the five core pillars of social media marketing, let us first discuss how to start social media marketing.
How Do You Start Social Media Marketing?
Even though starting social media marketing seems easy, it involves more than just writing a caption, attaching images, and publishing the post. A successful social media marketing campaign is more than that since you will have to do the following:
- Understand who is your target audience
- Choose the right social media platform
- Establish social media metrics
- Check out competitors
- Write campaigns
- Create infographic/images
- Post campaigns
Take note of the core pillars of social media marketing as a framework while you are working on your social media marketing campaigns.
The 5 Core Pillars Of Social Media Marketing
1. Research & Planning Phase
Every successful social media management starts with careful planning and research. Before launching a social media marketing campaign, it is prudent to plan your approach. Doing so will help you create an effective marketing strategy for your target audience.
Start by knowing your target audience and find out which social media platform they are mostly active on. Dive deeper into your target audience and know what grabs the attention of your potential customers. Do proper research and gather demographic information.
Demographics contain metrics like age, location, profession, gender, interests, purchase history, and more. Gather such data to know more about your target audience. You can use this information to improve your social media marketing campaign.
Below are different ways to do your research:
- Use social media insight tools (e.g., Facebook audience insights)
- Send surveys via email to ask about the target audience’s social media preferences
- Post a poll and ask directly on social media feeds
- Monitor customer’s reviews, comments, and shares
Once you have done your research, the next step is to prepare your social media marketing strategy ahead of time. Prep your digital content creation and choose the right social media marketing platform to get you closer to your audience.
A simple yet effective way to enhance your social media marketing strategy is to have a social media content calendar. It should serve as an outline that allows you to create social media marketing campaigns ahead of time and schedule posts on appropriate dates.
For example, try creating a content calendar for at least one month before uploading on social media. You will have enough time to prepare, edit, and polish your social media marketing campaign. Choose the appropriate time and date when you shall upload your social media content.
To save you the time and effort of creating a social media calendar, we have created a social media calendar for 2023. Consider reading it and downloading a copy so you can plan and prepare for future social media campaigns.
3. Interacting With Your Audience
Launching a social media marketing campaign is just the beginning. Focus on interacting with your social media followers after you have uploaded your content.
Your consistent efforts in interacting with your audience frequently will help keep your social media followers engaged, earn their trust, and could potentially drive them to your website. At the bare minimum, they will remember your brand and the connection they have made with your brand online. In addition to responding to comments or private messages, the following are the other ways you can do to boost your social media engagement:
- Involve yourself in relevant groups
- Engage with the latest Trends and topics
- Share others’ content
- Take advantage of User-Generated Content (UGC)
- Address negative reviews
- Personalise engagement
When engaging with social media followers, try to use your brand persona and respond to them as quickly as possible to showcase that you care about them.
Since there are now 4.59 billion social media users worldwide, launching a social media marketing campaign can go a long way. However, you can reach more audience and raise brand awareness by investing in paid advertising.
Like search engine marketing (SEM), you also need to invest in paid advertising to make the most out of your social media marketing efforts. That means you will be running ads to increase the exposure of your campaigns on your chosen social media platform.
Social media advertising (social media ads) can help you raise awareness more effectively on social media. You can boost your social media marketing campaigns through ads, allowing you to reach the right audience and encourage more people to follow your social media page.
You can accomplish these by utilising the findings from your research and planning phases, such as demographic metrics. Your social media ads will be more effective with proper targeting and customer segmentation.
5. Analysis & Reporting
Analysing your campaign and results is one of the core pillars of the social media marketing journey. If done right, you can determine how the campaign fare and gain invaluable information on how to improve your future social media campaigns. You will know what works and what does not work for your brand and business.
Once you have gained more customers, you should spend your spare time improving your social media marketing plans. Always think of better ways to expand your reach and improve your interactions with your social media followers. That is the only way your pillars of social media efforts will stay consistent and ensure that your social media page does not remain stagnant.
Analyse your social media marketing campaign by evaluating essential social media engagement metrics, such as likes, comments, shares, and social followers. Highlight these vital metrics in your report to find out how you can improve your social media marketing strategy in the future.
Frequently Asked Questions (FAQs) About Social Media Marketing
Using social media platforms has ingrained itself into every aspect of everyone’s lives, so it is not surprising that social media ad spends have reached 181 billion worldwide. However, it is not easy to start a social media marketing campaign, let alone run it successfully.
One must have an extensive amount of knowledge about social media marketing before one can run a successful campaign. Listed below are some of the frequently asked questions about social media marketing.
Social media marketing can be challenging due to the never-ending shift in social trends, users’ behaviour, and algorithm updates. You have to keep yourself up-to-date on these matters to run a successful social media marketing campaign.
DISCOVER: Social Media Marketing Trends in 2022
Besides the growing popularity of TikTok, Facebook remains the most used social media with 2.89 billion monthly active users, which makes it the most popular platform for conducting social media marketing.
Besides sharing blog articles, below are other marketing content you can post on social media platforms:
- Digital content creation (Infographic)
- Company news announcement
LEARN MORE: What Types of Content is Best for Social Media?
Engagement, tracking, and reporting are the three key attributes of social media marketing. Experts in social media management can read and access these data and come up with better strategies to improve social media marketing campaigns.
Enhance your marketing strategy by taking note of these five core pillars of social media marketing! Get in touch with a social media marketing agency if you need help to improve your marketing efforts even further.
Contact OOm at +65 6391 0930 or leave a message on our website to learn more about the core pillars and latest trends in social media marketing.