Social media is a great platform to keep in touch with friends and find long-lost relatives and old-time friends. It has the power to reconnect and interact with people across the world.
With the broad reach of social media, it also became a valuable tool for businesses to reach out to their customers. Social media has evolved from a simple medium to communicate and reunite with other individuals to an extensive and more advanced marketplace.
Before, social media was used as an avenue for users to share their personal stories and events, and some posted their opinions online. Users are now more interested in consuming timely and entertaining content on social media.
On the flip side, social media has become an outlet for businesses to market their products and services. That happened because social media allows users to have access to the latest news and events.
Users get to know not just political and social issues but business news, too. It helps businesses to get their brand known to a large audience; hence, the advent of social media marketing was born.
Let us dig deeper into how social media advertising and marketing started, know the different social media marketing sites that users are into nowadays, and learn how these sites can help your brand penetrate a different set of target audiences.
Table of Contents
Social Media Marketing In Singapore
The leading metric used for measuring the performance of campaigns of most brands in Singapore is social media monitoring. The result is no surprise when most people use digital channels to connect and communicate with one another. With over 5.45 million active social media users nationwide, this number is considered high, given that the total population of Singapore is 5.9 million.
Before, businesses would use the market share data and information from media outlets to map out their marketing campaigns. Now, they use social media management in Singapore to boost brand awareness and improve customer service. It is possible since most social media platforms, such as Facebook, Instagram, and Twitter, have features that allow consumers to send messages and inquiries to businesses instantly. With this, business owners can now respond as soon as possible to their requests, thus promoting customer engagement.
Part 1: Facebook Marketing in Singapore
Even though many social media sites have existed since 1999, Facebook remains the most popular social network worldwide. According to Statista, there are approximately 2.93 billion people worldwide who use Facebook.
The reason for the continued success of Facebook is its timely entry into the market. Broadband internet became widely available and accessible, and consumers became more diverse.
Moreover, the concept of social media was already introduced to users beforehand. Such platforms include MySpace, Friendster, and Live Journal, which peaked between 2000 to 2010. The idea was not new to users, making it easier for them to adapt to the nuances of using another social media marketing platform which is Facebook.
The continuous rise of Facebook users opened opportunities for businesses to reach out to their potential customers. The number of small businesses using Facebook has reached 250 million worldwide. While in Singapore, there are now 4.48 Facebook users as of 2022.
Because of the availability of Facebook Pages, Facebook became an avenue for businesses to showcase and promote their products and services. Plus, it has analytics that allows them to track and monitor the effectiveness of their Facebook strategies.
Facebook Key Features
1. Facebook Photos
Facebook photos are considered one of the most popular features of this social media platform. Not only this feature can be used to share a user’s picture, but they can also tag their friends. This feature is an innovative method that helps connect people online.
2. Interactive Online Chat
Facebook Messenger presents an interactive online chat that allows users to message each other for free. One of Facebook’s best features is its emoticons and stickers that make conversations more fun and engaging.
Moreover, you can now interlink messaging systems from Facebook and Instagram for seamless communication with customers on both platforms. You could also use video rooms on Facebook and Instagram chats to invite people and converse with one another.
3. Facebook Pages
Most influencers, artists, public figures, businesses, and organisations in Singapore use Facebook Pages as part of their digital marketing efforts since it can help gather fans and followers to boost their online presence.
Facebook Business Page allows you to post useful and entertaining content to your followers. With the help of Facebook Insights, you understand your consumers better as it displays statistics and reports that show the performance of your posts and ads.
Moreover, their Facebook Page can also be used as a medium to make your brand more personal. You can do this through one-on-one conversations on Messenger. Actively responding in chat makes the experience for users more personal and interactive.
Facebook Business Page helps establish a community for customers to voice opinions and suggestions about the products and services, gaining loyal customers and attracting new ones.
4. Facebook Shops
In 2020, Facebook Inc. released Shops for Facebook and Instagram. It is an online shopping feature that allows users to showcase and promote products on Facebook and Instagram. If you decide to use Facebook for Business, consider utilising Facebook Shops to connect with countless online shoppers on Facebook.
The main difference between Facebook Shop and Facebook Marketplace is that the former supports payment transactions by redirecting the user to a third-party website or platform. On the other hand, in the Marketplace, buyers and sellers can negotiate regarding the preferred payment method.
5. Facebook Marketplace
Thanks to Facebook Marketplace, social media users can sell their products right in the very heart of Facebook. Here, they can discover and purchase products from various Facebook users, whether second-hand or brand new. Facebook Marketplace also lets you advertise your items to reach more people.
6. Facebook Business Suite
Facebook Business Suite is a tool that centralises all things related to your Facebook and Instagram business pages. Using the Facebook Business Suite, users can manage their Instagram and Facebook business pages, post content, receive and answer messages, and get notifications in one place. Any social media marketing company in Singapore can benefit from this tool.
7. Facebook Live
Facebook Live presents opportunities for businesses to interact with their followers in an instant. It uses real-time videos and comments that help businesses better understand the needs and wants of their customers.
8. Facebook Stories
Facebook released Stories in 2017, and it remains one of the most widely used Facebook features today. It is similar to Instagram Stories, and it lets people post images or videos that will disappear after 24 hours.
Over 500 million people use Facebook Stories daily. Marketers could use Facebook Stories to share quality content and engage with a broad audience.
9. Facebook Reels
Reels are 60-second-long video content Facebook users can create on their News Feed and Reels section. Launched in 2021, Facebook users can edit short clips with AR effects and add music and text before uploading them on the platform.
Facebook also monetises Reels through the Reels Play programme. In this programme, an eligible Reels creator gets paid for Reels with more than 1,000 views over 30 days on the platform.
10. Facebook Creator Studio
If Facebook Business Suite is all about business and marketing, Facebook Creator Studio is a tool for content creators. Creator studio has a library for free music, gives the users more editing tools for stories and reels, and has monetisation features. The drawback is its Facebook Insights is less detailed than the Facebook Business Suite.
Tips for Optimising Your Facebook Business Page
Having a business page alone cannot guarantee the success of your Facebook marketing campaign in Singapore. There should be a comprehensive plan to be done to make it work. How to do it? The answer lies in the top three tips below:
1. Gain Facebook Likes, Followers and Engagement
There is a correct method to gather fans and likes. First, create engaging and entertaining content. Brainstorm with your team and think of videos, photos, infographics that can pique the interest of your target consumers.
Second, always respond to their inquiries as soon as possible until you earn the ‘very responsive to messages’ badge. Consumers might be more prompted to engaging with your brand if they saw this badge.
Third, optimise the ‘About’ section of your Facebook and fill it with searchable information. Remember, never use too many keywords to make the description look natural.
Fourthly, ask for your audience’s opinions. The simple way to build engagement with your audience is to use interactive posts, such as polls. You can also upload photos that directly ask for their opinions by sharing them in the comments or giving certain reactions, such as the example below.
Finally, promote your page on your website. There is a Page Plugin feature on Facebook that you can use to embed in your website. Afterwards, it will show an iframe code that lets users see your latest posts. Remember, buying likes or any post engagement is not recommended and is considered unethical.
2. Using Effective Facebook Posts
Unsure what kind of content you should feed to your users? Here are some of the effective Facebook posts that can help you gain likes and fans:
a. Post Videos
Use videos to tell the story of how you came up with your brand. It is said to give a high ROI for most businesses. Just ensure that the first 5 to 10 seconds are visually compelling because Facebook previews only the first few seconds of the video.
Also, it would be great to add a SubRip or SRT file format that allows you to put subtitles on the video during the post-production process. Facebook usually automatically plays videos without sounds unless the user turns it on. Having subtitles can help users digest your content, even though they are just scrolling on their feeds.
b. Use Facebook Virtual Reality
Since the mobile penetration rate in Singapore has reached over 91.72, it is a great idea to create content compatible with mobile devices. One way to do it is to post a 350-degree video through Facebook 360. It allows users to tilt and turn a video that offers an interactive experience that makes them feel like they are actually at the venue.
c. Use Facebook Instant Articles
Aside from linking blog posts on your page, you can also make use of Facebook Instant Articles. It allows users to view text or photo-based content to be viewed directly on Facebook. It is convenient for users since they no longer need to leave the website anymore whenever they want to see the full content. It also helps decrease the frustratingly slow loading time on their phones.
3. Using Facebook Insights and Analytics
One of the crucial steps in Facebook management is to analyse your performance through Facebook Insights. It is a tool that presents measurable results, so it would be easier to find if a post is effective.
There is a graph to be shown in the Likes and Reach tabs. Look out for the spike in the chart because it indicates that the content posted at that time generated a large number of likes and engagement. You can use this information to create a comprehensive content calendar.
Part 2: Instagram Marketing in Singapore
The wisest move that Instagram (IG) made was when it used Twitter’s hashtag feature. The hashtag culture helps boost brand awareness since users can view results relevant and related to specific hashtags.
Moreover, business posts do not have restrictions on Instagram, unlike Facebook. With over 1.35 billion Instagram users worldwide in 2022, your business has an excellent opportunity to connect with a broad audience.
Check out these Instagram features that can boost the social media marketing strategy of your company in Singapore:
Instagram Key Features
1. Instagram Live
Similar to Facebook Live, you can upload live videos on Instagram to showcase real-time video content. Live videos are excellent for establishing transparency and honesty, as users can comment on your live videos in real-time. You could use this opportunity to engage with your Instagram followers.
2. Shoppable Posts
For online businesses, Instagram’s Shoppable feature is perfect for displaying product collections on your profile. It makes it easier for users to buy products online because they would not have to leave an Instagram post once they have chosen to purchase an item.
Instagram and Facebook Stories are almost the same. They share similar features, but Instagram Stories offer unique settings, such as Boomerang, Rewind, stickers, and other personalised options. Some Instagram filters even include the ability to play games and quizzes.
Users can also share Stories they have been tagged on their profiles. Users can add text, stickers, and emoji on the Story before re-sharing them on their profile.
When it comes to social media shopping, Instagram is an excellent platform. Same with Facebook, Instagram boasts online shopping features, including Shoppable posts. You can make an Instagram post, Shoppable, so followers can click on it to make a purchase.
4. Stories Highlights
Launched in 2017, Stories Highlights is a tool that allows users to group their Instagram Stories to feature them on their Instagram profile section below the bio. But unlike Stories that expire after 24 hours, Highlights remain without time limits. Many Instagram profiles take advantage of the highlights for social media marketing in Singapore.
5. Instagram Reels
Similar to Facebook Reels, Instagram Reels are 60-second-long video clips that users can edit and add royalty-free music and cool effects. The Reels will appear in the Instagram feed and Reels section.
6. Instagram Collaboration
Instagram collaboration feature allows users to collaborate or share a single post without tagging each other. The post will appear on the collaborators’ feeds or reels, meaning two profiles at once, gaining both collaborators’ audience and followers. Hence, the post will also share the same comments and number of reactions.
An Instagram collaboration post between Nike and Nike Sportswear
The collaboration can be between two ordinary Instagram users, an influencer and a brand, or two brands. Collaborating with others on any social media platform is an effective social media marketing strategy for brands and social media marketing companies in Singapore. If you want to learn more about the Instagram collaboration feature, read this: Your Ultimate Guide To The New Instagram Collaboration Feature.
RELATED ARTICLE: Social Media Marketing: How To Combine SEO And Social Media?
Also, Instagram’s user base consists of young adults. For instance, people ages 18 to 24 make 30.2% of the entire Instagram user base worldwide in 2022, and that is the highest next to 31.7% of Instagram users ages 25 to 34.
In other words, there are many young people, from young teenagers to adults, joining Instagram. You could interact with a younger audience by using Instagram to raise brand awareness.
Tips For Optimising Your Instagram Business Account
1. Take Advantage Of The Bio
Did you know that the only place on the Instagram profile where users can share clickable links is in the bio section? The good thing is you can change the link from time to time. You can include the link to your website homepage. When you have new website content, you can replace the link with the one that drives the viewers to the content.
Besides the clickable link, your bio should include significant details about your brand, such as a quick company description, business industry, and contact information. A fully-optimised Instagram bio improves your digital marketing strategies.
2. Cling To Your Aesthetics
Instagram is the best social media platform to showcase your aesthetics, yet it is not all about a neat Instagram feed and unique post filters. For business accounts, aesthetics must match the brand.
Unique filters, distinct colour pallets, and complementing posts create a cohesive visual composition of the Instagram feed. Tiles are a common Instagram feed organisation technique used by influencers and businesses. In this technique, the user posts pictures with contrasting backgrounds alternately. It can be done with pictures and quotes as well.
In this example, you can see that pictures surround the ‘Saint Laurent’ tile in the middle. Instead of cluttering photos, the tile in the middle, bearing the brand name, becomes the centre of attention of the viewer.
3. Keep your content fresh.
It is crucial to keep your Instagram feed fresh by posting images, reels, and stories. With the help of the Instagram algorithm, your content will pop into audiences’ feeds who have shown interest in your brand by liking one of your posts.
Part 3: YouTube Marketing in Singapore
The shift from static content to videos in SMM has made YouTube one of the front liners in the social media scene. It ranked as the second most used social network with over 2.5 billion active users worldwide.
There are at least 1 billion hours of Youtube content viewed in a day. Using the right social media management and marketing strategy and the help of YouTubers or influencers, you can utilise it as an effective SMM platform.
Businesses can make use of the concept of Trending Videos on Youtube to gain exposure. If their video becomes viral, their channel will appear on the trending page for 24 hours. With this, almost all YouTube users could catch a glimpse of trending videos. Thus, there is a high chance for it to get more likes and views.
Brands can advertise video content on YouTube through YouTube Ads, which is usually done through Google Ads.
There are six types of video ads on YouTube:
- Skippable in-stream ads
A video ad appears before, during, and after video content. The ad is skippable after five seconds.
- Non-skippable in-stream ads
A video ad appears before, during, and after video content. This video ad has a maximum length of 15 seconds. It cannot be skipped.
- In-feed video ads
This video ad appears on YouTube search results and mobile homepage alongside other YouTube videos. It has a thumbnail and text.
- Bumper ads
This video ad appears before, during, and after video content. This video ad has a maximum length of six seconds. It cannot be skipped.
- Outstream ads
These mobile-only ads appear on Google video partner websites and apps. They don’t appear on the YouTube platform.
- Masthead ads
This autoplay video ad appears at the top of the YouTube Home feed. They are usually 30-second long.
YouTube Key Features
1. YouTube Studio
YouTube studio is a tool that allows users to manage their YouTube channel more efficiently. They can create playlists, interact with the audience through the comment section, check channel mentions by other content creators, and add subtitles to the videos.
2. YouTube Analytics
Users can also access Analytics through YouTube Studio. Through Analytics, users can monitor the performance of their videos and channels. The key metrics card contains information such as impressions, impressions click-through rate, view durations, number of likes, and more.
3. YouTube Shorts
Competing against TikTok and Facebook and Instagram’s Reel, YouTube Shorts are short-form video content with a maximum length of 60 seconds.
4. YouTube Live
A verified YouTube channel with more than 1,000 subscribers can stream live via mobile or desktop. This tool also comes with live chat.
5. YouTube Community Posts
Users with more than 500 subscribers can now post texts, images, GIFs, and polls through Community Posts. A social media marketing company in Singapore uses Community Posts to tease subscribers about upcoming content, release behind-the-scenes images, and promote collaborations, products, and services.
6. Channel Memberships
Unlike becoming an ordinary channel subscriber, users with paid channel memberships get access to exclusive channel members-only content of the YouTube channel. Members also receive perks, such as custom emojis and badges.
Tips For Optimising YouTube
1. Create A YouTube Brand Account
A brand account allows multiple people to manage the account. Moreover, it does not have an association with your personal Google account.
In the channel information, users can add channel descriptions. In this section, make sure to incorporate keywords. Users can also add business email addresses, office locations, and social media and website links. It is crucial to take advantage of this part if you want viewers to learn more about your brand.
2. Optimise your video titles and descriptions
Apart from creating direct, intriguing, and interesting titles, users can incorporate Google-friendly keywords into the title.
On the other hand, the video descriptions must be clear and concise. Besides describing what the video is about, users can add timestamps to different parts of the video to help viewers find what they are looking for effortlessly.
3. Eye-catching thumbnail
Thumbnails must be eye-catching, clear, and accurate. You can add an impactful font on the thumbnails. The ideal thumbnail size is 720 pixels tall and 640 pixels wide, while the thumbnail ratio is 16:9. Thumbnails have a 2MB file size limit. Never ever use misleading images for your thumbnails.
4. Take advantage of the playlist
YouTube playlist is a section where channels can organise and group related video content together. It is an effective tool for a social media agency in Singapore if they want the viewers to binge-watch videos without them searching for related video content through the channel.
Managing your YouTube channel may take a lot of effort. You will need to understand your target audience, analyse your competitors, and optimise your video transcriptions. Doing all of these should make your YouTube channel more accessible to various users, especially on Google.
Nonetheless, your hard work could pay off in the long run. According to Banklinko, nearly 43% of global internet users use YouTube monthly. That means you can engage with hundreds, thousands, or even millions of people simply by creating a YouTube channel and uploading quality video content consistently.
The social media marketing efforts of your agency on YouTube can help boost your search engine rankings, but as long as you optimise your videos’ keywords, title tags, and meta descriptions.
That is why you should make sure to use relevant keywords when writing descriptions and titles so your YouTube videos can gain traction and rank higher on Google.
READ MORE: YouTube SEO: How Does It Work?
Part 4: LinkedIn Marketing In Singapore
Although the ranking of LinkedIn is not as high as the other mentioned social networking sites, it is still considered one of the most robust SMM platforms since the purpose of its design and feature is to build networks and connections.
Also, on LinkedIn, business owners can reach out to clients while connecting with influential brands to boost credibility.
LinkedIn Key Features
1. LinkedIn Showcase Pages
It allows them to highlight their specific products and services. They can also use LinkedIn Showcase Pages to introduce new brands and taglines under the company.
2. LinkedIn Groups
This feature is for creating networks outside a business owner’s current circle or industry. Its highlight feature is the discussion section that allows businesses to feature their Company Page on LinkedIn.
3. LinkedIn Ads
It helps their ads reach the right prospects and gather B2B leads because of its in-depth targeting features. A LinkedIn Ad has filters that allow businesses to reach specific demographics.
4. LinkedIn Articles and Newsletters
This feature allows users to publish long-form articles on the page. Articles and newsletters can discuss vast topics, from product launches and programme updates to employee stories and timely news.
5. LinkedIn Interactive Posts
LinkedIn Polls are interactive posts that encourage engagement and interaction with the viewers and members. The poll author can ask their viewers for opinions on topics, while the members can only cast their votes once. Results will be released at the end of the poll period. Besides polls, users can also upload reaction posts and PDF files on the platform.
Tips For Optimising LinkedIn
1. Utilise images
Images are crucial for LinkedIn company pages. Viewers deem company pages with proper profile pictures and page cover legitimate, trustworthy, and reliable.
It is important to ensure that your LinkedIn images, from profile pictures to LinkedIn post images meet the format requirements, so they will not appear cropped, blurred, or pixelated.
2. Incorporate keywords in the ‘About Us’ section
The About Us section informs the viewers about your brand. Make sure to use relevant keywords for your brand or company description. Since most LinkedIn users are professionals, businesses, and companies, they are interested in learning your company’s values, missions, and goals, so you might as well include them in this section. You can also add your information, such as addresses, contact details, and website and social media links.
3. Fresh content
You must keep your LinkedIn company fresh with new updates. Users can share images, articles from their blog websites, videos, and more. Take advantage of the LinkedIn Articles and Newsletters as well.
A social media company in Singapore can apply one of the foundations of digital content creation SEO. They can incorporate SEO tactics, including using keywords, high-quality images, and call-to-action endings.
LinkedIn posts with at least three hashtags get more views than those without one. It is due to LinkedIn’s push notifications in which the platform notifies your page followers about your trending post. Make sure to use hashtags that are relevant to your post or content.
Part 5: Other Social Media Marketing Platforms
Formerly known as musical.ly, TikTok is a short-form video-sharing social media platform. Unlike ordinary YouTube videos, TikTok content can be 15-second to 10-minute long. Users can add music, filters, and effects to the video.
TikTok is a home for both amateur and professional content creators. Many top influencers today, such as Charli D’Amelio, Khaby Lame, Addison Rae, and Bella Poarch, started on TikTok.
READ MORE: Influencer Marketing: How Does It Work?
Benefits Of TikTok Marketing
- Increase audience reach
TikTok has more than 800 million users worldwide, which can be advantageous in digital marketing and content creation.
- Boost brand awareness
Brands can bolster brand awareness by launching TikTok challenges, creating TikTok filters, and TikTok quizzes which users can use, share and participate in.
- Influencer marketing
Many top social media influencers with millions of followers started from TikTok. You can partner up with influencers to increase your audience, and brand popularity across the platform.
READ MORE: A Beginner’s Guide To TikTok Marketing
Tips For Optimising TikTok
- Find your niche
Like Twitter, TikTok has communities or subcultures that follow certain topics or niches. You can penetrate these subcultures by using niche-related hashtags in your posts.
- Use trending music
Do not forget to use music and songs currently trending on TikTok in your posts, as more than half of TikTok users prefer them.
- Create high-quality videos
A high-quality TikTok video should be in 9:16 vertical format, has background music (preferably fast-paced tracks), decent lighting, clear audio, and be interesting and engaging in the first five seconds.
WhatsApp is placed third in the most popular social networks in the world because it is available and widely used in almost a hundred countries, including Singapore. What makes it a great SMM is that it has a business app. That platform allows businesses to promote, engage, and interact with their customers.
One of the reasons why Whatsapp is a helpful social media platform for business is that most Singaporeans use it all the time. A report from 2022 says that there are over 4.5 million mobile users active in Singapore that said that WhatsApp is their most-used messaging app. The recent change in consumer behaviour contributed to the success of this app.
Instead of consuming content, users are now more active in messaging each other through WhatsApp. This shift gave birth to conversational commerce, and this social media marketing strategy allows businesses to develop much more personal communication with their consumers.
And now, with over 2 billion monthly active users, WhatApps is an ideal social media platform to do marketing about your products and services. As such, businesses owners like you could connect, interact, and communicate with your customers on a much personal level. It is advantageous to ask your social media marketing company to help you with social media marketing campaign
Benefits of WhatsApp Marketing
- Direct communication
As a messaging app, WhatsApp allows brands to communicate directly with their audience by sending messages containing promotions and updates. Brands can send messages in bulk as well, which makes the task of the social media marketing company in Singapore faster and easier.
- Send files and images
Typically, brands send files and images via email, but not everyone checks their emails regularly. But many people open their WhatsApp every day.
- Automated Response
WhatsApp has chatbots that allow brands to respond to the most common inquiries instantly with a single response template.
Tips For Optimising WhatsApp
- Complete your WhatsApp Business profile
Make sure you fill in your WhatsApp Business profile with accurate and up-to-date information, including business name, description, contact details, products and services, website and social media links, and more.
- Utilise Quick Replies
WhatsApp allows brands to create ‘Frequently Asked Questions’ through quick replies. Brands can put pre-set answers to these questions to respond to the user’s inquiries instantly.
- Use the catalogue
The catalogue is a WhatsApp section where brands can showcase their products and services to customers.
LEARN MORE: All You Need To Know About WhatsApp For Business
Twitter is currently ranked 15th in the list of the most popular global social networks, according to Statista. The huge advantage of using Twitter is that it focuses on customer interaction more than product promotion.
It helps small businesses to get to know more of their customers and how to serve them better. Establishing an online presence using it can also help them monitor their competitors.
Benefits of Twitter Marketing
- It is fine to post multiple times per day
On other social media platforms, such as Facebook, Instagram, and LinkedIn, posting multiple times a day can be deemed annoying. It is why some limit the posting to one to three posts daily. Twitter does not consider several tweets daily a sacrilege.
- Have a public personality
If the brand must stick to its professional tone on social media platforms like LinkedIn, Twitter is a platform where brands can add a bit of character and personality and ramp up their brand voice. You can be comedic, join trends online, or have a sharp comeback at your competitors.
Samsung Mobile reached headlines as it took a dig at its rival, Apple, on its upcoming iPhone 14 release in September with a provoking tweet. Currently, Samsung is promoting and marketing its Galaxy Flip and Galaxy Fold smartphone flagships. It is a sly social media advertising strategy on the part of Samsung.
- Get customer insights
Trending Twitter conversations help brands to gather customer insights, moods, and behaviour toward a topic or trend. This information is beneficial in improving a product or a service.
Tips for Optimising
- Take advantage of your Likes tab
Unlike other social media platforms, users can see the tweets your Twitter account has liked. You can like tweets strategically, such as liking positive tweets about your brand, articles about your brand, and your account’s previous tweets.
- Be part of the conversation
People love it when you reply to their tweets or quote their tweets with witty captions or clapbacks. Some brands also answer inquiries or respond to complaints on Twitter. It is a form of audience engagement.
- Use Twitter tools
It is a tool that has customisable columns for organising notifications, tracking hashtags and scheduling tweets.
It works almost the same as TweetDeck, where businesses can use Hootsuite for managing tweets and viewing campaign results. Unlike TweetDeck, it uses tabs instead of columns, so it is more organised. Your social media marketing company in Singapore may be using Hootsuite on Twitter.
It allows one to share videos beyond the current followers of a specific brand. It only delivers the ad to specific targets to make it more effective. A social media agency can help with Twitter amplification.
Part 6: How Can Social Media Marketing Benefit Your Brand
8 Benefits of SMM
Social media management in Singapore is a must for businesses out there. With over 4.59 billion active social media users worldwide, any brand that does not use social media would miss several opportunities.
One of those is brand positioning, SEO, social media competitive analysis, and many more. Here are the benefits your business would gain if you use social media as one of your marketing platforms in Singapore.
1. Boost Brand Awareness
The large pool of users in social media gives advertising opportunities for businesses to boost their brand awareness. It enables them to build networks and connections to expand their reach.
Social networks do not just include consumers but also other businesses of the same line of business. With this, it can strengthen B2B relationships, which can be beneficial for improving your products and services.
2. Improve Search Engine Rankings
Although the metrics of Facebook, Instagram, Twitter and other social media sites do not affect Google’s search engine rankings, it can still indirectly improve your SEO efforts.
The followers and fans you eventually gain in your social media accounts can help increase the traffic on your website because they will most likely click through the links that you include in your post.
3. Better Customer Service
Want to improve the customer’s service of your business? You can make that happen by using the messenger apps of some social media sites, such as Facebook and WhatsApp.
You should know that messenger apps of social media allow you to reply quickly to the questions and inquiries of your customers. Plus, it is enticing for consumers to get in touch with a business since they can get accommodated and receive a response right away. Most importantly, it is also great for customers who cannot find the right time to call, as they can reply during their preferred time.
4. Attract Young Audience
Currently, 35.6% of users aged 24 – 35 years are using social media nationwide. This age group is considered the tremendous proportion of the entire population of Singaporeans using social media. So, imagine the number of young people that you can convince to patronise your products and services.
5. Foster Online Community
Social media platforms can be considered personal space for users. It is where they share thoughts, opinions, stories, or simply their daily activities.
Social media platforms are an opportunity to reach the audience in a more heart-to-heart way by showcasing the brand’s authentic stories, which viewers can relate to as well. It fosters relationships and loyalty amongst the brand’s social media followers or subscribers.
6. Gather Data About Your Audience
Data is crucial in digital marketing in Singapore, and you can gather significant statistics and insights on social media platforms. You can identify your audience’s current interests by monitoring the social conversations on certain topics across the platforms or their activities with the use of social media analytics tools.
7. Drive Website Traffic
Besides search engines, people also discover brands through social media. Cementing your social media presence can be a leeway to increase website traffic.
Moreover, consistently posting social media content bearing links to your websites is also an effective social media marketing strategy in Singapore.
Anyone can create social media accounts for free. They can also post content with links that direct users to their websites without payment. Some built-in social media analytics tools are free, which small brands take advantage of. However, you can get more promotion, exposure, and other perks if you subscribe to the platform’s programmes and paid tools.
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In this digital age, businesses should take more effort into their social media marketing strategies. These will help them build an established online presence that can help in getting their brand recognised.
But of course, for a social media marketing campaign in Singapore to be successful, there needs to be an expert in SEO and digital marketing who would work in the background. So, consider hiring a digital marketing agency that can do social media management work for you.
Learn more about the ins and outs of social media marketing in Singapore with the help of experts from an award winning digital marketing agency, OOm! Contact us now at 6391 0930.