Sep 07 2020
Ever since COVID-19 became a worldwide threat, TikTok has been gaining traction and millions of users.
Nowadays, TikTok is one of the most popular social media networking services in the world, right next to Facebook, Instagram, and Twitter. Though TikTok has been facing quite the controversy in the United States and India over national security concerns, the rest of the world is still embracing the leading app with open arms, especially in Southeast Asia.
No doubt TikTok is taking the social media landscape by storm, but what does that mean for brands and small businesses? Not surprisingly, people are using TikTok for marketing purposes. After all, it makes sense to have TikTok as your go-to social media marketing since it continues to grow in popularity.
However, just because TikTok has a growing number of users over time, that does not mean using the app for your business is a guaranteed way to promote to draw more customers. Here’s a guide to marketing your business on TikTok!
Understanding The Value Of TikTok
Before you launch a digital marketing campaign on TikTok, you should understand its value and how it attracts consumers. Why is TikTok trendy anyway, and why are many users hooked to the app?
TikTok is popular because of its quirky appeal to young audiences. After merging with Musical.ly, a defunct social media service for making and sharing lip-sync videos, TikTok offered more features and opportunities for users to create personalised content. As a result, TikTok became a centralised hub for micro-video content.
From the consumer’s perspective, the best part about using TikTok is that it offers a variety of content. Lip-syncing, singing, and dancing videos are often trending on TikTok, but users are free to share their own branded content.
Since TikTok is an excellent platform for creating and sharing personalised content, perhaps you can use it to promote your brand and appeal to a younger audience? With 41% of TikTok users aged between 16 to 24 years old, you can market your business to reach teenagers and young adults.
TikTok is a social media platform made and designed for the consumer. Thanks to its features that offer freedom for creativity, it is no surprise that TikTok is popular among the younger generation.
How To Promote Your Business On TikTok?
1. Share Fun And Creative Content
TikTok is a place for entertainment, and it should stay that way. Promote your business on TikTok by sharing fun and creative content! When you’re on TikTok, don’t think of using it as a marketing platform. Instead, try to use TikTok as an ordinary user who wants to have fun and share engaging videos with others.
People are on TikTok to have fun, not to watch commercials and advertisements! By getting on the same with your audience, you can promote your business without taking a business-like approach.
For example, you could show product demonstrations in your videos to provide your viewers with a clear explanation of your merchandise. It is straightforward, direct, and most importantly, fun to watch.
2. Advertise Your Business
All social media platforms offer monetised features for advertising, including TikTok. Even though the best way to promote your business on TikTok is through fun and engaging content, you can still post short ads to attract potential customers.
If you fear that your ads may annoy your followers, don’t worry. Your ads can be as short as nine seconds, and users are free to skip or scroll past them. Also, TikTok has four ways to pay for your ads: brand takeovers, native ads, sponsored hashtag challenges, and branded lenses.
- Brand takeover – Your ad is the first thing users will see on their feed. However, it can only happen once per day in your ad’s specified category.
- Native ads – You can squeeze your ads in between user-generated content. There is no limit to how many times your ads can show up on a users feed.
- Sponsored hashtag challenges – Hashtag challenges are the most popular and engaging type of ads. You can initiate a hashtag challenge to engage with TikTok users while promoting your business.
- Branded lens – TikTok will let you design a filter related to your business. Users can choose your filter for their own videos in any way they want.
3. Partner With An Influencer
Partnering with an influencer is a common social media marketing strategy that works well on other platforms, not just TikTok. The trick is to get in touch with a social media influencer who has a reasonable number of followers. You can encourage him or her to promote your business in exchange for money and other rewards.
An influencer can show your product in his or her videos and provide a link to your page., helping you increase your customer base if everything goes well.
Do your research and choose the right influencer to promote your products and services. A successful influencer marketing campaign will do wonders for your TikTok page if you choose the right person to endorse your brand.
Consider launching a digital marketing campaign on TikTok while the app is still drawing millions of users worldwide! While you’re at it, you can increase your chances of success if you partner with an SEO company in Singapore to help you come up with excellent marketing strategies.
Contact our digital marketing agency in Singapore at 6391-0930 for more tips and tricks!