SMM And SEM: What Is The Difference That You Need To Know?
SMM and SEM are some of the digital marketing acronyms you will encounter when promoting your products or services online, which stands for social media marketing and search engine marketing. Both go hand in hand that allows a business to raise its brand awareness and online presence. In this article, you will learn the difference between SMM and SEM, including their pros and cons.
Social Media Statistics That Matter In Singapore 2023
Social media statistics are crucial for digital marketing. Brands must pay attention to the top six social media platforms in Singapore in 2023: WhatsApp, Facebook, Instagram, TikTok, LinkedIn, and YouTube. Currently, WhatsApp has 4.5 million active users, while Facebook has 4.48 million, Instagram has 3.05 million, TikTok has 1.08 million, and LinkedIn has a 3.2million. Youtube has 5.08 million users.
Social Media Marketing: How To Combine SEO And Social Media?
Social media marketing in Singapore can be powerful if you will utilise social media platforms with SEO strategies. Additionally, for a social media campaign to be successful and effective, brands should set their marketing campaigns based on data, take advantage of images and videos, encourage positive reviews, slightly boost local SEO, take advantage of the social listening tools, be consistent with social media content, and connect with social media influencers.
Social Media Marketing Trends in 2022
Recap: Wrapping up 2021 Social Media Trends Social media has taken over the world by storm. Most of us are likely to own more than one social media account considering the myriad of social media applications available today. From entertainment and getting information to connecting with friends and family and online shopping, social media brings […]
The Ultimate Guide To SCO In Digital Marketing
SCO discipline in digital marketing has three meanings: search channel optimisation, social channel optimisation, and sale cycle optimisation. Each meaning has different roles and impacts on your digital marketing strategies. The social search channel is focused on optimising digital channels. It can be utilised for keyword optimisation, content optimisation, and off-page and on-page SEO. Social […]
