Throwback: Classic Social Media Sites and Apps

There was a time when social media was just a developing platform in the quickly growing internet industry. Messaging was crudely designed, connecting with others took more time, and features were lacking compared to Facebook and Twitter.   Facebook, Twitter, Instagram, and all these other popular social media platforms may be the current leading sites […]

Facebook Hashtagging: Does It Matter?

Since the #hashtag became a popular tool on Twitter, almost all social media platforms have adopted the hashtag system.   While not a new invention, Twitter most certainly popularised the use of hashtag as a filtering system to find specific topics in the ever-growing social media world. Thought the hashtag system, people were able to […]

Google+ 101: What Is It And Why You Should Be Using It

If you’re new to digital marketing, you might be a little lost in trying to understand what Google+ is, especially at a time when social media sites like Facebook and Twitter are the most used social media platforms globally.   To put things into perspective, Google+ can be viewed as Google’s social media platform. Here […]

3 Social Media Metrics You Don’t Need To Care About

Twitter, Facebook, Instagram – for digital marketers, these are the social media havens they need to capture, whether by hook or by crook.   But social media is still a fairly new platform, and marketers are still trying to figure out how to best measure the performance of their social media campaigns. And with all […]

Social Media Presence: Do you have to be in all of them?

With the booming social media business, everyone’s got a platform for every person. But as a business, should you participate in all of them?     It is a very rare condition that one user uses only one social media platform to use. Sites like Facebook is like the melting pot of all social media, but apart […]