How To Create A Successful SEM Campaign

You must be knowledgeable about SEM to make your digital marketing more effective and influential. Before starting a campaign, you must learn how to make your SEM campaign more successful with these tips: 1) Define Your Target Market, 2) Understand How An Ad Auction Works, 3) Split Your Campaign Budget, 4) Ads Should Be Directed To The Right Landing Page, 5) Keyword Research, 6) Make Catchy And Engaging Headline and Description, 7) Utilise Bid Adjustments and 8) Be Updated About SEM And Google Changes

Top 10 Latest SEO Trends In 2023

2023 is yet another year of rigorous SEO strategies for brands and digital marketers. To keep up with the race, brands and SEO agencies in Singapore must check the latest trends in SEO.The top 10 SEO trends to watch out for in 2023 are the utilisation of featured snippets; safety and security enhancement; mobile SEO prioritisation, loading speed time improvement, artificial intelligence utilisation, contextual content promotion, video marketing amplification, voice search expansion, image search growth, and local SEO employment.

The Ultimate Guide To SCO In Digital Marketing

SCO discipline in digital marketing has three meanings: search channel optimisation, social channel optimisation, and sale cycle optimisation. Each meaning has different roles and impacts on your digital marketing strategies. The social search channel is focused on optimising digital channels. It can be utilised for keyword optimisation, content optimisation, and off-page and on-page SEO. Social […]

Bing Versus Google: What’s The Difference?

No doubt, Google is still the leading search engine today, but did you know that Bing is also an effective platform for search engine optimisation (SEO)? You can use both Google and Bing for SEO, even though the two search engines are different from one another. Knowing the difference between these search engines will help […]

How web design can affect the users’ dwell time?

Google have had a series of updates in the past couple of months which mainly revolves on promoting user experience and reliable content. And although it’s not yet definite if dwell time is included as a ranking factor in search engine Optimization, Google surely had shown hints that this can be a basis of quality […]