Social Media Marketing | Statistics That Matter In 2021

Announcement: It has come to our attention that OOm's name and logo has been misused. READ MORE


No one can deny the power of social media marketing in Singapore. With a growing number of social media users, you can build an audience, interact, connect, and communicate with hundreds to thousands of potential customers in the country alone. 


The possibilities are endless. You have the opportunity to grow your business online just by using social media to its full potential. You can significantly improve your online presence just by using the right social media marketing platform for your business. 


LEARN MORE: How To Create A Social Media Marketing Campaign In 2021?


However, one essential aspect of social media marketing is being aware of statistics. What kind of statistics, you might ask? Social media statistics, to be exact.


When it comes to social media marketing, you have to stay updated with the latest trends and changes. Part of it is knowing the current statistics related to social media. Doing so should give you a deeper insight into the world of social media, allowing you to create better social media marketing strategies for your business.


Without further ado, here are some of the social media statistics that matter the most in 2022.

Social Media Users in 2022

Social Media Users In 2022


There are approximately 5.33 million social media users in Singapore. Those numbers alone indicate how big social media has grown as a platform in the country. Because of this, it is no surprise that many businesses in Singapore use social media to promote their products and services.


You might be wondering which social media platform boasts the highest number of users? According to Statista, here are the most used and popular social media platforms in Singapore based on the percentage of users.


social media statistics in singapore


If you want to launch a social media marketing campaign in Singapore, perhaps these seven platforms are an excellent place to start. Nonetheless, the choice is up to you. Consider where your target audience is most likely to be active, and choose that platform for higher chances of success.

YouTube Statistics in 2022

YouTube Statistics in 2022


Apart from its 88.7%, we all cannot deny that watching YouTube videos has become a part of our lives. Whether for personal or business use, many people find YouTube entertaining; from music, TV shows, movies, documentaries and a lot more. 


Most of the time, when someone deems a YouTube video more than interesting, they will most likely share it on other social media platforms. And that is why online videos are getting more popular each day.


As a business owner, you should take advantage of that fact since 82% of global internet traffic will be coming from online video streams and downloads. If you do not want to miss that chance, better start including YouTube as part of your social media marketing strategy for your company

WhatsApp Statistics in 2022

WhatsApp Statistics in 2022


Even though Whatsapp is often known as a messaging app, that is not entirely the case. The truth is Whatsapp can be considered as a social media because of the several features it contains, from messaging to profile creation, photo/video sharing to status updates, and even stories.


Not to mention, over 4.7 million Singaporean social media users and 87% of them are using Whatsapp every day, for both personal or business use. That is why it is not surprising that more and more brands are incorporating Whatsapp contact in their social media marketing campaigns in Singapore


But wait! Before you use Whatsapp, you should know that the said platform promises to release six additional features by 2022: last seen for select users, sticker maker for mobile app, creating communities to streamline group chats,  playback control for audio messages, message reactions, and new time limit for disappearing messages. 


With these new additions, brands could enhance their interaction, connection and communication with their target audience. 

Facebook Statistics in 2022

Facebook Users In Singapore


Facebook is one of the leading social media platforms in Singapore with 4.57 million users on the platform. 


For that reason, many business owners tend to use Facebook for marketing, and perhaps you should do the same. Since many users spend their time on Facebook, reaching your target audience on the platform would not be a problem!

Instagram Statistics in 2022

Instagram Statistics in 2022


Instagram has more than 2.5 million users in Singapore. While it may not be as large as YouTube and Facebook in terms of the user base, Instagram is still the best platform for sharing photos and videos. 


Furthermore, men and women aged 25 to 34 years old are the largest age group on Instagram. That is why it might be a good idea to launch your social media marketing campaign on Instagram if your target audience consists of young adults.


And with its newly released feature, Reels, Instagram is gaining more popularity. Now brands have another way to express themselves and showcase their creativity when promoting their products or services on Instagram. 

Facebook Messenger Statistics 2022


Facebook Messenger Statistics in 2022


Even though the number of Singaporeans using Facebook messenger is not as impressive as Whatsapp with 4.32 million, people still use Facebook Messenger to interact, connect, and communicate with others. 


And as Facebook Messenger turns ten this year, Facebook added four new features: sending and receiving cash gifts, group chat poll games, birthday expression tools, word effects, and a new way to share contacts. 


With all of these coming along before the year ends, promoting your products and services on Facebook messenger becomes a lot more engaging and easier in 2022.  

LinkedIn Statistics 2022


LinkedIn Statistics in 2022


Sure, LinkedIn is not like other social media platforms, but its number of users is still an impressive feat with more than 2.7 million Singaporeans using LinkedIn. LinkedIn allows you to achieve social connections with professional business individuals, B2B business profiles and form professional networking. 


You can also use LinkedIn to recruit excellent talents by posting your job offerings. Therefore, if you plan to use LinkedIn in your social media management in Singapore, take note of the new features listed on this link. Doing so would help you further improve how you promote your products or services online. 

Twitter Statistics in 2022


Twitter Statistics in 2022


1.7 million people in Singapore use Twitter, with most users aged 25 to 34 years old.Twitter is an excellent social media management platform for targeting young adults. 


When it comes to communicating with an audience, Twitter is no doubt a brilliant choice. Consider creating a Twitter page to actively engage with Twitter users, “Tweet” real-time updates, and engage with your followers through features such as ‘Re-tweet’, ‘Replying Tweets’, ‘Like’ and ‘Hashtags’.

Mobile Usage in 2022

Mobile Usage in 2022


According to Backlinko , 99% of people worldwide use social media on mobile devices. In that case, make sure your social media content is well-optimised for mobile. That means you should keep your captions brief, use appropriately sized images and videos, and shorten your URLs. All of these should make your social media optimal for mobile users.


ALSO READ: Mobile SEO: A Guide To Optimising Your Website For Mobile Phones


Are you planning to create a YouTube,  Instagram or Facebook marketing campaign? Before you do, make sure you choose a social media marketing platform that most of your customers are using today. This way, you will be able to benefit the most of our your social media marketing.


If you need help, get in touch with OOm, a leading social media marketing company. We can help you find the ideal marketing platform depending on your goals and objectives.

Ready to Elevate your Business to the Next Level?

Discover how we can help you to achieve your business goals through digital marketing in just 30 minutes.

    Get a Quote
    Social Whatsapp Whatsapp Us