With the evolution of social media platforms and changing consumer needs, businesses now thrive on a strong online presence and strategic digital marketing. Enter Meta Business Suite, a powerful toolkit designed to help businesses streamline the complexities of social media marketing, optimise their content strategy, and enhance business operations.
Ready to dominate the digital sphere? Join us on a comprehensive discovery of Meta Business Suite, where we explore what it offers and how you can leverage it to maximise your online potential.
What Is Meta Business Suite?
Meta Business Suite, also known as Meta Suite or simply Business Suite, is an integrated platform introduced by Meta in 2020. It is a centralised, cross-platform hub that streamlines management across Meta’s ecosystem of social media platforms, including Facebook—the top social media platform with a staggering 3.065 billion monthly users—and Instagram.
From content creation and publication to analytics and monetisation, businesses can oversee every aspect of their social media management on Meta Business Suite. This eliminates the need to juggle different platforms, saving time and resources while ensuring consistency across all channels.
Meta Business Suite, Meta Business Manager, or Meta Creator Studio?
Before exploring Meta Business Suite further, it is important to distinguish it from the two other Meta tools available: Meta Business Manager and Meta Creator Studio.
Meta Business Manager primarily focuses on advertising and analytics, offering advanced features for campaign management and performance tracking. On the other hand, Meta Creator Studio caters more to creators, facilitating content creation, scheduling, and performance analysis.
Meta Business Suite, however, combines the capabilities of both Business Manager and Creator Studio, encompassing a much broader range of functionalities and making it the ideal application for businesses of all sizes.
Navigating The Business Suite Dashboard
Meta Business Suite can be accessed through Meta’s dedicated portal or directly via the Business Suite app. Once you have set up an account and business profile, you’ll be greeted with the dashboard, your main control centre for all social media management across Facebook and Instagram.
The dashboard is intuitive and easy to use, with each feature organised into different sections on the left-side menu, including Planner, Content, Insights, Leads, Monetisation, Ads, and more.
1. Planner
Meta Business Suite’s Planner tool provides an overview of your content calendar, allowing you to plan and schedule posts for days, weeks, or months in advance. This feature is great for ensuring a steady flow of content, helping your business maintain a consistent social media presence and driving brand awareness with minimal manual intervention.
Additionally, the Planner provides insights into optimal posting times and audience demographics, equipping you with the knowledge needed to adjust your marketing strategies for the best reach and engagement.
2. Content
The Content tab consolidates all published content across platforms into one easily accessible hub. This is where you can view all your published, scheduled, drafted, expiring, and expired posts in one consolidated space, simplifying the management process.
Meta has also recently added a new feature: A/B tests. This enables businesses to experiment with two distinct versions of their content and determine which resonates more effectively with their audience. Consequently, this allows them to refine and improve their strategies, driving greater engagement in the long run.
3. Insights
Next, the Insights tool grants access to detailed analytics and performance metrics for your posts, including followers, impressions, engagements, and more. Additionally, Meta Suite has integrated benchmarking insights, a function that compares the performance of your video content to that of your competitors.
With the ability to analyse and compare data collected over time, you can identify key areas of success and opportunities for improvement. This, along with detailed information about your audience demographic, helps push your content performance further and enables more effective social media marketing.
4. Leads Centre
Generating leads is a crucial aspect of any business’s growth strategy, and Meta Business Suite streamlines the process with its Leads Centre.
The Leads Centre facilitates lead management, segmentation, and follow-up, empowering businesses to streamline their sales process and drive conversions effectively. Some of its features include:
- Lead categorisation: Organise leads into distinct stages of the marketing funnel, including Raw, In-progress, Won, Archived, and Bad.
- Follow-up: Communicate with and follow up on leads directly from the Business Suite, enabling timely engagement and nurturing relationships.
- Owner Assignment: Allocate specific leads to designated team members for streamlined collaboration and accountability.
- Scheduled Reminders: Set reminders for assigned team members to follow up on leads, ensuring timely and consistent engagement.
By taking a comprehensive and intuitive approach to lead management, Meta Business Suite allows you to maximise conversion opportunities and boost revenue growth.
5. Ads
Advertising is a key component of digital marketing, and Meta Business Suite enables the seamless creation, management, and tracking of marketing campaigns across Meta platforms.
The Ads tool breaks down and simplifies the ad creation process by offering a multitude of customisation options, including ad placements, categories, target audiences, and data collection preferences.
Furthermore, the Ad Summary section is vital in tracking key metrics such as reach, engagement, link clicks, and page likes, enabling you to gain valuable insights into ad performance, audience engagement, and return on investment (ROI).
6. Monetisation
For those looking to monetise their online presence, Meta Suite also offers a range of monetisation avenues such as Stars and in-stream ads.
Stars are a form of virtual currency that viewers can purchase and send as gifts to live video content creators. Each star translates into a monetary value, providing creators with a direct source of revenue while they connect with their audience.
In-stream ads, on the other hand, are incorporated directly into a business’s live and on-demand videos on Meta platforms. These advertisements are integrated seamlessly into the video content, ensuring a non-intrusive viewing experience for your audience. By leveraging the extensive reach and targeting capabilities of Meta’s advertising platforms, you can maximise your ad revenue while delivering relevant and engaging content.
Moreover, the Monetisation Overview tab serves as a central hub for all pertinent information regarding your revenue streams. From real-time status updates and critical notifications to proactive suggestions for additional opportunities, Meta Business Suite empowers you to effectively manage the tools at your disposal and make well-informed decisions.
Conclusion
The world of social media is complex and ever-changing, but with Meta Business Suite, navigating the intricacies of online marketing is easier than ever.
Looking to unlock the full potential of the Business Suite and revolutionise your digital marketing strategy? Look no further than OOm. As a trusted and certified Meta Business Partner, we have the expertise, experience, and insight to guide you through every step of the way.
Get in touch with us and bring your social media presence to new heights with Meta Business Suite today.
