What Is Meta Business Suite?
Meta Business Suite is a comprehensive marketing and advertising platform that allows businesses to manage all their social media marketing activities in one centralised location. From creating ads and campaigns to analysing performance and optimising for better results, Meta Business Suite offers various tools that can help businesses of all sizes achieve their marketing goals.
With over 3 billion users across its platforms, Meta (formerly Facebook) has established itself as a powerful player in the social media marketing world. And Meta Business Suite is the best platform for companies that want to leverage their Facebook and Instagram’s reach and targeting capabilities. It has become an essential tool for businesses to connect with their customers and promote their products or services.
Before discussing how your business can get started with Meta Business Suite and start maximising your social media marketing potential, shown below are the differences between Meta Business Suite and Facebook Creator’s Studio:
Meta Business Suite VS Facebook Creator’s Studio
In late 2021, Meta announced that it was revamping its suite of business tools, including Facebook Creator’s Studio, as Meta Business Suite. This change reflects Facebook’s broader strategic shift towards building a metaverse, which it describes as a virtual environment where people can interact with each other and digital objects in a more immersive and interconnected way.
Below are the differences between the two:
The rebranding of Facebook Creator’s Studio as part of Meta Business Suite means that content creators and publishers can now access a broader range of tools and features to manage their social media marketing and advertising activities on Facebook and Instagram. These include advanced analytics and insights, more customisation options for ads and content, and enhanced collaboration and workflow management tools.
As you can see, both Meta Business Suite and Facebook Creator’s Studio offer similar features, such as ad creation and management, organic content scheduling, and insights and analytics. However, Meta Business Suite supports more platforms, including Messenger, Audience Network, and access to Ads Manager, while Facebook Creator’s Studio is limited to Facebook, Instagram, and Messenger.
Additionally, Meta Business Suite offers more advanced features, such as collaboration and permissions and music licensing and management. It also supports third-party integrations, which can be useful for businesses looking to streamline their marketing efforts, making Meta Business Suite a one-stop tool to access all Meta features.
Navigating The Meta Business Suite Dashboard
Once you have set up your account and business profile, you will be taken to the Meta Business Suite dashboard. That is where you will manage your Facebook and Instagram marketing activities, including creating and managing ads, scheduling organic posts, and monitoring performance metrics.
The Meta Business Suite dashboard is organised into sections like Notifications, Planner, Content, Insights, Inbox, Monetisation, Ads, and more. Each offers a range of tools and features to help you manage your marketing activities.
Meta Business Suite Dashboard Sections & Their Usage
You may create, schedule, and manage your content in the planner section of the Meta Business Suite. It provides you with a summary of the posts you would share for a particular day, week, or month.
By scheduling your posts ahead of time, you will have more time to focus on your business operations. Having a social media calendar allows you to outline the content that you will share, ensuring will keep the engagement going.
In this section, you will see all the published, scheduled, drafted, expiring, and expired posts you have shared on Facebook and Instagram. It gives you an overview of what you have done for the past weeks, months or years.
One of its subsections also allows you to see all of the posts that people mention or tag your company’s Meta Business page or Instagram account at a glance.
Within the Insights tab, you can easily access a comprehensive overview of your online performance by examining key metrics for your posts, reels, and other shareable content.
This detailed analysis provides valuable information about your audience, including their behaviour and engagement with your content, as well as any noteworthy trends that may be emerging. With the ability to export these insights, you can analyse and compare data over time, identifying areas of success and areas for improvement.
In short, the Insights tab provides a wealth of information that can help you improve your online presence and get the most out of your impact.
The notification section in the Meta Business Suite dashboard is where you will see the people that like, share, and comment on your post. You can also send invites here if those who engage with your posts are not still following your company’s Meta Business page.
The Inbox section of Meta Business Suite dashboards allows you to read new messages and comments from your Facebook Page, Messenger and Instagram accounts. This streamlined process so you can quickly respond to inquiries, feedback, and comments, keeping your followers engaged and satisfied.
To further enhance your efficiency, you can take advantage of the option to create automated responses to commonly asked questions, allowing you to save time and respond to inquiries even when you are not available. Hence, you can effectively manage your social media accounts and provide prompt and professional customer service to your followers.
Start by choosing the Ads section from the dashboard to create an advertisement on Meta Business Suite. Next, decide on your ad’s format, target market, spending limit, and timetable. Create your ad creative next, using text, graphics, or videos, and include a call-to-action that is obvious to compel users to act.
Ads Manager tool can also help you create ad campaigns, set your ad budget, define your target audience, and track your ad performance. You can create ads that appear in the Meta News Feed, Instagram, and other placements across the Meta network.
You can also see the Ads summary from the number of reach, engagement, link clicks, page likes, and more in the Ads section. Monitoring the performance of your Facebook and Instagram marketing activities can help you make data-driven decisions and improve the results of your ads. Meta Business Suite offers a range of performance metrics.
The Monetisation tab offers a comprehensive overview of the monetisation tools available to you, such as Stars and In-Stream ads, and enables you to effectively manage your earnings. You can easily monitor your earnings, adjust your payout settings, and track your progress towards your financial goals.
- Stars – It is a feature that allows viewers to purchase a virtual currency called “Stars” and send them to creators during live video streams as a form of appreciation. Creators can then exchange Stars for real money. This feature is currently available for eligible gaming creators and select media and entertainment pages on Facebook.
Creators must meet certain criteria such as having an active Facebook page, reaching a certain number of followers, and having a certain level of engagement on their content to be eligible for Stars.
- In-Stream Ads – This feature that allows creators to monetise their video content by inserting ads into their videos. These ads can be short, skippable ads that play before, during, or after the creator’s video content.
To be eligible for In-Stream Ads, creators must meet certain criteria such as having a certain number of followers and meeting certain content guidelines.
Additionally, the Monetisation tab allows you to keep track of any policy appeals that may arise and provides a platform for you to onboard new monetisation tools. This feature ensures that you are always up to date with the latest monetisation options and can continue to maximise your earning potential. With these tools and insights readily available, you can efficiently manage your revenue streams and make informed decisions about your content strategy.
The shift to Meta Business Suite represents an evolution of Facebook’s business tools, reflecting the company’s ongoing efforts to stay ahead of the curve in the rapidly changing digital landscape. Meta Business Suite aims to empower businesses of all sizes to succeed in the digital age by providing a more comprehensive suite of tools and features that can help improve their social media management.
Meta Business Partners like OOm are knowledgeable and expert in managing their clients’ Meta Business page and social media management, especially since they have early access to the latest features and more.
Contact OOm, a social media management agency in Singapore, at +65 6391 0930 or leave a message on their website if you need help with your social media marketing campaigns.