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SMM And SEM: What Is The Difference That You Need To Know?

SMM And SEM What Is The Difference

SMM and SEM are some of the digital marketing acronyms you will encounter when promoting your products or services online, which stands for social media marketing and search engine marketing. Both go hand in hand that allows a business to raise its brand awareness and online presence. In this article, you will learn the difference between SMM and SEM, including their pros and cons.

What Are The 5 Core Pillars Of Social Media Marketing?

What Are The 5 Core Pillars Of Social Media Marketing

A successful social media marketing campaign of a company helps raise brand awareness and increase online presence. In this article, you will learn how to start social media marketing and discover the five core pillars of social media marketing: 1) Research (Planning Phase), 2) Preparation. 3) Interaction (Engagement), 4) Advertising, and 5) Analysis (Reporting).

The POEM Framework: How To Optimise Your Marketing Strategies?

How To Optimise Your Marketing Strategies Using POEM Framework

The POEM framework is a business methodology that you can use to develop your digital marketing strategies. There are three parts of the POEM framework: paid, owned, and earned media, all of which will affect every aspect of your digital marketing campaign.

How To Choose The Right SEO Service For Your Business?

How To Choose The Right SEO Services For Your Business

Introduction The COVID-19 pandemic impacted Singapore on a massive scale in 2020. Until now, we are still facing the long-term consequences of a life-threatening virus.   On the bright side, Singapore’s economy is looking more optimistic in 2021. Even though it is impossible to predict when Singapore will return to a pre-COVID economic state, many […]