How to Raise Brand Awareness: 10 Effective Local SEO Strategies In Singapore
Local SEO can leverage startups and SMEs by improving their local visibility for brand awareness and organic traffic. Uncover the difference in how local SEO works, how it differs from organic SEO and the ten effective local SEO strategies to implement in your business in 2023.
20 Deadly Web Design Mistakes That Will Harm Your SEO
A great web design in Singapore can make a positive, lasting impression on customers, potential or existing and help you get high rankings on search engine results pages (SERPs), thus, resulting in more sales and organic traffic. If you want to achieve a good web design, avoid these twenty deadly web design mistakes: 1) Failing To Optimise Your On-Page SEO; 2) Poorly-Designed 404 Page; 3) Poor Website Layout; 4) Not Using Pop-Ups Strategically; 5) Looks Over Functionality; 6) Cluttered Web Page; 7) Not Optimised For Different Screen Sizes; 8) Ignoring Website Security; 9) Missing Heading And Metadata Tags; 10) No Contact Page; 11) Improper Use Of Fonts; 12) Wrong Colour Schemes; 13) Slow Loading Speed; 14) Overuse Of Animations And Flash; 15) Neglecting To Use A Sitemap; 16) Poor Navigation); 17) Not Incorporating Alt Texts To Images; 18) Lack Of Design Elements; 19) No Visual Hierarchy, and 20) Forgetting Call-To-Actions (CTAs).
The Importance Of Regular Website Maintenance For Businesses
An up-and-running website is not enough for businesses. To successfully earn profit from the digital version of a brick-and-mortar store, you should regularly run website maintenance. It is a process of updating the structure and content, keeping your website secured, boosting user experience, and fixing technical issues such as slow loading speed. This article will explain the reasons why website maintenance matters for businesses: 1) Maintain Security Measure; 2) Reinforce SEO, 3) Promote Customer Loyalty, 4) To Backup All The Files, 5) Optimise Website Loading Speed, 6) Prevent Website Downtime. 7) Greater Devices Compatibility, and 8) Continuous Website Improvement.
Beginner’s Guide To Working With An SEO Agency In Singapore
What is SEO? Building a website is the first step to digitalisation, but to increase awareness of your website to your potential customers on the internet followed by making a conversion action is the end goal of digitalisation for your business. That is when SEO in Singapore enters the picture. SEO stands for […]
What Is OTT Advertising And Marketing: A Beginner’s Guide
OTT ads stands for over the top advertising, shown and delivered to viewers within a video on an online streaming platform like Netflix, Disney Plus and HBO. In this article, you will learn the ad-supported plan they offer and the benefits that brands get for advertising on OTT platforms: 1) Reach Greater And Wider Audiences, 2) Gain Viewers’ Powerful Micro Data Insight, 3) Offer Real-Time Report. You will also learn the seven OTT advertising best practices: 1) Set Up A Website, 2) Get To Know The Target Audience, 3) Add Push Notification Button For First Time Users, 4) Incorporate TV-To-Mobile Elements, 5) Engage Users Within The First Three Seconds, 6) Use A Strong Action CTA, 7) Format your ads for Multiple devices.
