Jan 19 2021
Due to the COVID-19 pandemic, many of us have been spending most of our time at home watching TV, playing video games, honing new skills, and many other things. Last year was rough for many people. Good thing that we have social media to communicate with one another in the most fun and engaging way possible.
Social media dominated the digital landscape in 2020, as networking platforms such as Facebook, Instagram, and TikTok gained more users during the height of the COVID-19 pandemic. Not surprisingly, TikTok was a game-changer on social media, garnering around 800 million active users worldwide last year.
TikTok was already rising in popularity a few years ago, but it was during the pandemic when TikTok took the world by storm. The government urged the public to stay at home, so many people looked towards social media as a source of entertainment and information. With its rising popularity and impact on pop culture as a whole, it was not a surprise that TikTok became the number one social media app of 2020.
However, how did the rise of TikTok affect other social media marketing platforms, specifically Instagram? Are Instagram influencers now a thing of the past, now that TikTok is the number one social media app?
No, Instagram Influencers Are Still Present
TikTok may be the world’s number one social media app, but that does not mean Instagram is far behind. When it comes to the number of active users, Instagram is still popular, with more than 1 million people using Instagram every month.
On the other hand, TikTok has around 689 million active users monthly. Compared to Instagram and its active user base, 689 million people on TikTok may not seem like a competitive number. However, TikTok released in 2016, making it a much newer app if you compare it to Instagram, which came out in 2010. That means TikTok has the potential to become a more prominent and marketable app than Instagram.
For social media influencers, Instagram is still more versatile than TikTok. Unlike TikTok, Instagram provides users with a wide range of features, such as Instagram Stories, Instagram TV, photos, and many more.
Nonetheless, TikTok is also a highly effective platform for influencer marketing. Even though TikTok is a video-only platform, you can use it to create 60-second videos filled with quality content and promote your brand. Influencers have been doing the same on TikTok by producing fun and humorous videos for a broad audience.
TikTok still has a long way to go before it dominates other social media platforms like Instagram and Facebook. Expect Instagram to remain as a top-tier platform for influencers in 2021, while TikTok continues to evolve and attract thousands of users the months to come.
TikTok Or Instagram: Which One Should You Use For Influencer Marketing?
Both TikTok and Instagram have their pros and cons, but which one should you choose to promote your business through influencer marketing? First, let’s consider the perks of using Instagram and TikTok for social media marketing
For instance, Instagram announced its “Reels” feature as a response to TikTok. Influencers can now post short-form content on Instagram by using a ton of tools to customize their videos. Not to mention, Instagram offers a variety of features that TikTok lacks, such as Instagram TV and photos.
As for TikTok, you can interact with an audience that consists mostly of young social media users. Around 42% of TikTok users are people ages 18 to 24. In that case, if your target audience is composed of young adults, you may have a better chance of reaching out to them on TikTok.
Regardless of your choice between TikTok and Instagram, the method of social media marketing remains the same. You have to consider the factors that will affect your influencer marketing campaign, such as:
- Your target audience
- Your brand voice
- The right influencer for your brand
To gain a large number of social media followers, try these influencer marketing strategies:
- Offer discounts and deals
- Present a monthly competition and offer prizes
- Share your content on other social media platforms
In conclusion, it is hard to say if TikTok will take over Instagram when it comes to influencer marketing. Sure, TikTok has so much potential to evolve as a one-of-a-kind online destination for influencers and users, but Instagram offers more features and creative freedom.
There is no wrong choice whether you choose TikTok or Instagram. What matters the most is to plan your marketing strategy before you promote your brand on social media. Focus on creating a social media marketing strategy that will provide consumers with a remarkable digital experience.
When launching a social media marketing campaign, try getting in touch with a digital marketing agency that can provide you with additional support.
For more tips and tricks, contact our SEO agency in Singapore at 6391-0930.
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