8 Internal Search Function Mistakes to Avoid for Your E-commerce Website

The e-commerce site search function is a tool that allows users to look for a particular item or content on the website by typing in a keyword or a phrase into the web page’s search box. This tool drastically improves the e-commerce website design, but many brands use it wrong by keeping the search box hidden, not including autocomplete feature, using weak error search tolerance, not filtering product categories, generating irrelevant search results, lacking starter texts, not considering natural language processing algorithms, and not optimising for mobile devices.

The Top 5 Common Content Marketing Mistakes to Avoid

Before the word “digital marketing” existed and was used, businesses raised their brand awareness through newspapers and magazines to promote their products and services on paper. This practice is called content marketing that has been around for years, and it was only around 1996 when the phrase “content marketing” was born.   And now, content […]