Why Is It Important To Run Both Search Engine Ads And Social Media Ads?

Running ads on search engines and social media networks can help businesses grow when they create interesting and engaging paid campaigns that capture their potential customers’ attention. To further explain why businesses should run search engine ads and social media ads, this article will discuss the three reasons why: 1) Increase Brand Awareness; 2) Better Targeting Audience, and 3) Help You Reach Different Marketing Goals, including what search engine ads and social media ads are.

How to Use Keyword Mapping to Improve Your SEO?

Having a clear plan is what makes an event successful. The same is true for search engine optimisation (SEO) campaigns since each one starts with keyword mapping. After all, no one would find you or your products and services if you are not using the right keywords that your target audience is searching for.    […]

5 Mistakes to Avoid In Your SEO Keyword Research

All businesses want to leave a mark on their target audiences. That is why most of them digitally transform themselves and employ search engine optimization (SEO) in their operation to expand their reach and stay afloat during this pandemic.   However, doing SEO is easier said than done. Many factors come into play before anyone […]

Keyword Research: How To Find The Best Keywords For Your SEO Strategy?

Keyword research is the backbone of SEO services. Without it, the purpose of conducting SEO is non-existent. Doing keyword research involves searching for the right keywords. As a result, you can use them for digital marketing to reach the right audience and drive traffic to your website.   While it usually occurs during the beginning […]

A Guide To Keyword Research For eCommerce SEO

The dream of many business owners is to have their websites rank number one on Google. Most search engine users use the first page of Google, which is not surprising why ranking on top of Google is a priority.   However, achieving the number one spot on a search engine results page (SERP) is rare. […]