The dream of many business owners is to have their websites rank number one on Google. Most search engine users use the first page of Google, which is not surprising why ranking on top of Google is a priority.
However, achieving the number one spot on a search engine results page (SERP) is rare. While it is possible, there is no guaranteed way to get the highest-ranking position on Google.
Instead, you should focus on improving your web visibility in the long run, especially if you manage an eCommerce business. The good news is that you can follow effective SEO practices that will help you rank higher on search engines. One of these SEO practices is keyword research.
Keyword research is the foundation of SEO services. When it comes to eCommerce SEO, keyword research is a must. You have to choose which keywords will help you skyrocket to the top of a SERP.
HOW TO DO KEYWORD RESEARCH FOR ECOMMERCE SEO?
Keyword research is all about knowing what your customers are looking for on search engines. In doing so, you can create content for your eCommerce website that search engine users can easily reach.
Also, keyword research plays a vital role in creating content. By knowing the right keywords, you could add relevant terms and phrases to your content. It will increase your chances of ranking high on Google and give Googlebot an easier time crawling through your website.
Here’s a guide to keyword research for eCommerce SEO.
START BY USING GOOGLE
The first step of keyword research is to locate your website from the customer’s point of view. Pretend to be a customer looking for your products. Use Google Search and type any keywords related to your products.
Look at Google’s suggestions and autocomplete feature. From there, you can see commonly used keywords that might be what you need for your eCommerce SEO keyword list.
Collect as many relevant keywords as possible. Continue to do so until you have exhausted all of the possible options. Afterwards, you can narrow down your keyword list and remove any unnecessary keywords.
MONITOR YOUR PERFORMANCE
How high is your website ranking on Google? Choose specific keywords and use tools like SEMrush to discover your website’s current ranking. Monitoring your performance is essential for your eCommerce SEO strategy in Singapore. It helps in determining the next best course of action for your website.
PERFORM KEYWORD ANALYSIS
Use your SEO tool to perform a thorough analysis of each relevant keyword. You can analyze any keyword and find out whether you should use it for your website.
For instance, check out the above example of SEMrush and how it analyzes keywords. Notice how you can reveal the total volume and average difficulty of all the keywords listed.
All you have to do is type the keywords into the search box and click on the “Add to Keyword Analyzer” button. Doing so should display valuable metrics regarding the keywords. You can even see which keywords have the highest chances of getting clicked.
Check which keywords have the highest search volume. You can even see the cost-per-click (CPC) for each keyword to use for your paid ads. Consider these factors if you decide to invest in pay-per-click (PPC) advertising.
There is a wide range of keyword tools, both free and paid, that you can use to analyze your performance and rankings. Find one that offers the most convenient features for you.
ANALYZE YOUR COMPETITORS
There is a high chance your competitors are spying on your rankings and keywords. It would only be appropriate to do the same, so analyze your competitors to discover how they compete against one another.
Spy on your competitors to know how much work you should do to rank higher. There are a few things to consider when you analyze your competitors. These factors include:
- Keywords your competitors are using
- Your competitor’s rankings
- Your competitor’s backlinks
- The on-page SEO content of your competitor’s website
These are just some of the factors you should consider when doing competitive analysis. For more tips on how to analyze your competitors, read this article.
Before you do proper keyword research, look for high-quality SEO tools. Besides SEMrush, there is a wide range of other tools for you to consider. Check them out if you can to find the perfect tool for your eCommerce SEO strategy.
Outsource your search engine optimization services! Contact our eCommerce SEO agency at 6391-0930 for more information.