What Is OTT Advertising And Marketing: A Beginner’s Guide
OTT ads stands for over the top advertising, shown and delivered to viewers within a video on an online streaming platform like Netflix, Disney Plus and HBO. In this article, you will learn the ad-supported plan they offer and the benefits that brands get for advertising on OTT platforms: 1) Reach Greater And Wider Audiences, 2) Gain Viewers’ Powerful Micro Data Insight, 3) Offer Real-Time Report. You will also learn the seven OTT advertising best practices: 1) Set Up A Website, 2) Get To Know The Target Audience, 3) Add Push Notification Button For First Time Users, 4) Incorporate TV-To-Mobile Elements, 5) Engage Users Within The First Three Seconds, 6) Use A Strong Action CTA, 7) Format your ads for Multiple devices.
Youtube Video SEO Guide: 8 Tips for Optimising Video for Search
Watching videos online has become part of everyone’s routine. Whether for personal or business purposes, we prefer watching online videos rather than reading content in a wall of text. That is not surprising since many studies show that videos are easier to retain information. According to research from Insivia, 95% of viewers often remember […]
Video SEO: How Can Videos Help Your Articles Rank On Google?
The goal of writing articles and blog posts is to give readers valuable information. In doing so, you can gain their trust, establish your credibility, and raise brand awareness. Most importantly, it is an excellent way to boost your SEO rankings, improve your online presence, and attract more readers to your website. Also, you […]
