The goal of writing articles and blog posts is to give readers valuable information. In doing so, you can gain their trust, establish your credibility, and raise brand awareness. Most importantly, it is an excellent way to boost your SEO rankings, improve your online presence, and attract more readers to your website.
Also, you can utilise other types of content, mainly videos, to add more variety and depth to your articles. That way, your readers will never lose interest while reading your write-ups.
Besides enhancing the quality of your articles, Incorporating videos with your content is an excellent content marketing strategy that can affect your site’s SEO rankings. Not only will it provide readers with more comprehensive information, but it can also increase their dwell time on your website and make your articles more shareable.
LEARN MORE: 4 Benefits of Video Marketing
Here’s how video SEO services can help your articles rank higher on Google.
HOW DO VIDEOS HELP YOUR ARTICLES RANK HIGHER ON GOOGLE?
1. REDUCE YOUR BOUNCE RATE
How many people have left your website after just visiting a single page? If too many people are reading your articles without exploring your website, you could reduce your bounce rate by using videos for your content.
Bounce rate refers to the percentage of visitors leaving a website without exploring other web pages. If you are experiencing this problem, that means you might have to step up your content marketing efforts.
Try adding more videos to your articles. At least one video per article or blog post should be enough. By adding videos and images to your content, you can keep your readers engaged for a longer time and increase your SEO rankings.
2. INCREASE YOUR CLICK-THROUGH RATE (CTR)
People on search engines are always looking for engaging and reliable content. They are also attracted to videos more than anything else. You could encourage them to click on your link on a search engine results page (SERP) by adding videos to your articles.
Most people are highly likely to click on video results, thanks to search engines displaying search results with a preview of the videos. That means your articles have a higher chance of being viewed if they contain at least one video.
3. CAPTIVATE YOUR READERS
Sometimes, words are not enough to send a clear message. If you want to expand on your content, try producing a high-quality video. Aside from boosting your SEO rankings, creating videos for your articles is an effective strategy for captivating your readers. It provides them with a better variety of content, allowing you to make a memorable impression of your articles.
4. IMPROVE YOUR ARTICLES’ SHAREABILITY
Your articles are much more shareable if they have videos. People could discover your videos on search engines when looking for relevant results. Once they do, they can share links to the very same videos online, thus increasing the amount of organic traffic to your articles.
5. ESTABLISH YOUR CREDIBILITY AND RELEVANCE
A few well-written articles alone might not be enough to help you gain exposure. You have to experiment with different types of media and content for your credibility to improve. In that case, consider producing videos for a few articles or blog posts.
LEARN MORE: 7 Types Of Video Content For Marketing
Videos are not only excellent marketing assets, but they can also boost your SEO efforts since Google’s search engine algorithms usually value websites that offer a wide range of content. If your articles contain high-quality images and videos, then you have a better chance of ranking higher on Google.
HOW TO RANK HIGHER ON GOOGLE WITH VIDEOS?
Now that you know the impact of videos on your SEO rankings, the next step is to create quality videos for enhancing your articles. Here are some quick tips for ranking higher on Google by using videos.
- Create video content based on the information provided by your articles
- Optimise your videos’ title tags, meta descriptions, and alt text for search engines
- Share your videos on social media to increase their shareability
- Offer subtitles in different languages
- Use the right thumbnail
These tips should help you improve your SEO efforts. If you need more tips and tricks, feel free to contact a digital marketing company in Singapore like OOm.
Contact OOm to outsource your SEO services in Singapore.