Videos continue to dominate the digital marketing landscape. Compared to other types of content, videos are still number one in terms of customer engagement.


Besides sharing blog posts on social media, try focusing on a video marketing strategy to engage with more customers. Your videos can help you improve your SEO rankings. Apart from that, a successful video marketing strategy can also boost your social media presence.


High-quality videos are a key to success when it comes to content and social media marketing. But to make your video marketing strategy successful, you need to learn how to optimise your content the right way.



How To Optimise Your Video Content?

Your video marketing strategy can have a tremendous impact on your SEO rankings. Consider sharing quality videos on social media to drive more traffic to your website.


However, videos are not a guarantee that you will get a ton of traffic instantly. The worst-case scenario is that your videos might not even become viral or relevant in the long term. In that case, focus on optimising your video content above all else.


Before posting your videos online, optimise your content to ensure they gain enough views and traction. Same with your blog posts and landing pages, you need to make sure that your videos are SEO-friendly.


Check out this guide on how to optimise your video content for digital marketing.


How To Optimise Your Video Content


1. Choose An Ideal Video Hosting Platform

The Internet is full of video hosting and sharing platforms that can get you closer to your audience. The most popular choices today are YouTube, Facebook, Twitter, Instagram, and Twitch.


Choosing the right platform is one of the most crucial steps of the video marketing process. Even if you create high-quality videos for your business, your video marketing strategy will not succeed if you chose the wrong hosting platform.


To know which video hosting platform is the right one for your business, you need to consider a few factors, including your budget and target audience.


If you want the best value for your budget, consider choosing a social media site, such as YouTube, Facebook, or Twitter, as your primary video sharing platform to raise brand awareness. Using social media is easy when it comes to sharing videos. The one thing you need to consider is your target audience.


Choose a social media marketing platform where your target audience is most active. Do a little bit of research and find out where most of your customers are most likely to be present on social media.


2. Create A Video Transcript

Failing to optimise your videos for SEO is a common mistake. Ensure that your videos are SEO-friendly by creating video transcripts.


Your videos can climb up the ranks of a search engine results page (SERP) if they contain well-written transcripts. These transcripts are texts that pair with videos to make them more searchable on search engines. Search bots will have an easier time crawling through your videos if they can spot additional texts in the form of transcripts.


Also, video transcripts are not just vital for SEO, but humans as well. Write video transcripts for viewers who have disabilities (mainly deafness) or do not understand your native language. With a written transcript, your videos will become much more accessible to a larger audience.


3. Make An Engaging Thumbnail

Before watching your videos, the first thing people will notice is your thumbnails. Make a good impression of your videos by using the right thumbnails.


Thumbnails are probably the most important visual aspect of your videos. They can make or break your video marketing strategy. Using poor-quality thumbnails will only discourage people from watching your videos, so you have to choose the right thumbnail at all times.


When choosing a thumbnail for your video, try taking high-quality pictures instead of using a portion of your video content. Consider the relevance of your thumbnail compared to the title and video as well. Choose a thumbnail that represents your video accurately.


4. Insert Keywords In Your Titles And Descriptions

Same with other content marketing assets such as blog posts and articles, titles and meta descriptions play a significant role in your video marketing strategy. Take your time crafting title tags and meta descriptions for your videos, and use keywords that your audience will most likely use on search engines.


An excellent title is both clickable and intriguing. Make a compelling title that will persuade your viewers to click on your videos. Avoid stuffing too many keywords, or else you will scare off potential viewers.



What’s Next?

Improve your SEO rankings by sharing tons of video content. Follow the mentioned tips that will help your videos become more accessible to your audience. Get in touch with a social media marketing agency in Singapore like OOm today if you need help.


Contact OOm at 6391-0930 for more information about video marketing.

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