Marketing Strategies That Will Stay Even In Post-Pandemic

The article highlights the digital marketing strategies that are expected to remain relevant in the post-pandemic world. That includes going digital, leveraging search trends, using marketing automation, investing in first-party data, and driving sales with video campaigns. By implementing these strategies, businesses can build a strong online presence, gain valuable customer insights, automate repetitive tasks, and connect with customers on a deeper level. The article ends with a call to action for businesses to implement these tactics to thrive in the post-pandemic marketplace.

2023 Online Shopping Trends In Singapore That You Must Know

The e-commerce industry in Singapore looks promising in 2023. But to be able to keep up with your competitors, you must apply these online shopping trends: 1) Local Brands Are On The Rise; 2) Increase In Voice Search; 3) The Prevalence Of Video Marketing; 4) Rise Adoption Of Augmented Reality, 5) Social Media Shopping Is Evolving, 6) Supporting Sustainable Shopping And Brands With Environmental Pledges, 7) Influencer Recommendations Matter, 8) New Payment Options, 9) Livestream Shopping, and 10) Chatbots Are Helpful Assistants.

What Is OTT Advertising And Marketing: A Beginner’s Guide

OTT ads stands for over the top advertising, shown and delivered to viewers within a video on an online streaming platform like Netflix, Disney Plus and HBO. In this article, you will learn the ad-supported plan they offer and the benefits that brands get for advertising on OTT platforms: 1) Reach Greater And Wider Audiences, 2) Gain Viewers’ Powerful Micro Data Insight, 3) Offer Real-Time Report. You will also learn the seven OTT advertising best practices: 1) Set Up A Website, 2) Get To Know The Target Audience, 3) Add Push Notification Button For First Time Users, 4) Incorporate TV-To-Mobile Elements, 5) Engage Users Within The First Three Seconds, 6) Use A Strong Action CTA, 7) Format your ads for Multiple devices.

All About Web 3.0 Explained: The Internet Of the Future

Web 3.0 is the current buzzword that makes headlines one after another, which makes people, including digital marketing experts, curious to know more about Web 3.0. If you are one of them, this article is for you. It contains information about what Web 3.0 is, how it works, and the 6 key features of Web […]

Why Is It Important To Run Both Search Engine Ads And Social Media Ads?

Running ads on search engines and social media networks can help businesses grow when they create interesting and engaging paid campaigns that capture their potential customers’ attention. To further explain why businesses should run search engine ads and social media ads, this article will discuss the three reasons why: 1) Increase Brand Awareness; 2) Better Targeting Audience, and 3) Help You Reach Different Marketing Goals, including what search engine ads and social media ads are.