Introduction
Businesses have been forced to adjust their marketing strategies to a new normal due to the COVID-19 pandemic, which has significantly altered the business world. While the pandemic has accelerated the adoption of certain digital marketing trends, it has also highlighted the importance of human connection and empathy in marketing.
As the world slowly returns to normalcy, some of these strategies may be discontinued, while others will remain relevant. Let us explore some of the marketing strategies that are likely to stay even in post-pandemic times.
5 Marketing Strategies That Will Stay Even In Post-Pandemic
5 Marketing Strategies That Will Stay Even In Post-Pandemic
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Going Digital -
Gain Customer Insights From Search Trends -
Use Marketing Automation For Rapid Outreach -
Invest In First-Party Data For A Competitive Edge -
Drive Sales Witb Video Campaigns
1. Going Digital
Even though it is true that many businesses went through a digital transformation during the peak of COVID-19, there are still some brick-and-mortar stores that have yet to go digital.
DISCOVER: Grow Your Business: 5 Tips For SMEs That Plan To Go Digital
Besides having a presence on social media platforms, going digital means having a website and other digital marketing channels that are easy to navigate, mobile-friendly, and visually appealing. Businesses should also share quality content to reach a wider audience and increase their chances of success in the long term.
In other words, businesses can go digital by adopting digital marketing strategies.
2. Gain Customer Insights From Search Trends
Knowing your target audience is the basis of any business strategy. The addition of ‘digital’ in marketing helps businesses gain customer insight from search trends, which are the things they are searching for online and what is important to them.
Search trends can provide valuable insights into consumer behaviour, preferences, and needs. By analysing search trends, businesses can identify the keywords and phrases that are most relevant to their target audience. This information can be used to create content that is more likely to be found by potential customers and to inform the development of new products and services.
Below are some of the tools that you can use to gain customer insights from search trends:
3. Use Marketing Automation For Rapid Outreach
Another marketing strategy that will stay even in the post-pandemic is marketing automation, which is a powerful tool that allows businesses to automate repetitive marketing tasks. That includes sending emails, posting on social media platforms, and publishing targeted ads.
ALSO READ: Efficient Ways To Automate Your Marketing Strategies
With marketing automation, businesses can save time and enable them to focus more on other crucial aspects of their operations. If marketing automation is used properly, they can quickly and easily reach out to their target audience, building brand awareness and driving conversions.
4. Invest In First-Party Data For A Competitive Edge
First-party data refers to data collected directly from customers or potential customers by the website they have visited. Website owners that use first-party data can gather analytic data about their target audience’s preferences, behaviours, and needs.
Below is an example of first-party data from Charles & Keith. This local brand is asking their visitors to include their personal email addresses if they want to subscribe to the newsletter, allowing them to learn more about upcoming promotions, arrivals, and more.
By investing in first-party data, businesses can gain a competitive edge by understanding their customers better and delivering more personalised experiences. It leads to increased customer loyalty, higher conversion rates, and improved customer satisfaction.
5. Drive Sales With Video Campaigns
Whether on YouTube, Facebook or TikTok, people always find time to watch videos posted online on social media platforms.
Given that video has become an increasingly important part of the digital marketing mix in Singapore and other countries over the past years, it is no surprise that this trend will continue this post-pandemic. Statista forecasted that there will be 3.48 billion digital video viewers in 2023.
Businesses can use videos to showcase products, tell brand stories, and engage with customers—in a more immersive way than other forms of content. By creating engaging video campaigns, businesses can drive sales, build brand awareness, and connect with customers further.
ALSO READ: 5 Tips For Launching A Video Marketing Campaign
The Bottom Line
The COVID-19 pandemic has brought significant changes to the marketing landscape, and many of these changes are likely to persist in the post-pandemic era. Companies should keep investing in digital marketing and be agile with their marketing strategies to continue to draw traffic, leads, and conversions.
Contact OOm, a leading digital marketing agency in Singapore, at +65 6391 0930 or leave a message on our website if you are interested in our digital marketing services!
