Pay-per-click (PPC) advertising is one of the most effective forms of digital marketing. Unlike search engine optimization (SEO), PPC advertising allows you to gain instant results by displaying your ads on top of a search results page.
With an effective PPC advertising campaign, you can drive traffic to your website almost immediately. Not to mention, PPC advertising is highly scalable in terms of budget and resources. Create a budget plan to know much money you can spend on your paid ads so you can get the best results out of your campaign.
However, making a successful PPC advertising campaign is going to be challenging. PPC advertising is a type of search engine marketing (SEM) strategy that will help you generate traffic and boost sales. To reach your goals, you need to optimize your PPC ads and monitor your performance at all times.
On the bright side, the results are worth the wait. Once you understand the fundamentals of PPC advertising, the possibilities are endless. You can manage a PPC campaign with a small budget and still produce significant results.
Nonetheless, to get ahead of your competitors, you need to optimize your PPC ads. Doing so should help you earn more clicks and drive paid traffic to your website. Check out these four effective strategies that could help you boost your PPC performance.
4 Strategies For Boosting Your PPC Performance
1. Utilize Your Best-performing Keywords
SEO, SEM, PPC—all of these revolve around keyword research. The efficiency of your PPC performance will depend on your selection of keywords. However, since PPC advertising involves a lot of trials and errors, expect your keywords to vary from time to time.
Once you see your PPC campaign perform well, check your keyword list to see which keywords are generating the best results. Afterwards, focus on creating ads for your best-performing keywords so you can boost more sales.
Your top-performing keywords will help you get closer to your goals. Focus on these keywords as they will bring you more profits. However, that does not mean you should also neglect other keywords. Just focus on keywords that are earning the most profits, while you filter out some of the lowest-performing keywords to attract at least a few clicks to increase your conversion rate.
2. Use Negative Keywords
Did you know that using negative keywords is an excellent way to save money? You will have to pay Google every time someone clicks on your ads, including those that show up on irrelevant search queries.
For example, imagine selling brand new computers. In that case, you have to use relevant keywords like “new computers”. However, your paid ads are appearing on search results with irrelevant keywords such as “old computers” or “used computers”.
The problem is that more people will click on your ads, meaning you will have to pay more money. Unfortunately, since these keywords do not match the quality of your products, your ads will result in conversions. In that case, use negative keywords to filter out your paid ads and prevent them from appearing on irrelevant search queries.
Using negative keywords is the perfect way to save money. In doing so, you can increase your click-through rate (CTR) and conversions, resulting in a lower cost-per-click (CPC) overall.
3. Make Compelling Ad Copies
Your paid ads are the lifeblood of your PPC campaign. They will serve as the bridge between you and your customers, so you have to create high-quality paid ads at all costs.
Making a good impression matters the most when it comes to PPC advertising. Many people may encounter your brand the first time they see your ads on Google, so it is vital to set a positive first impression of your business as much as possible.
Start by making compelling ad copies. Create catchy headlines that could attract more potential customers and drive traffic to your website. Include a call to action (CTA) as well to persuade potential customers into contacting your business, creating an account for your website, downloading your mobile app, or many other things that can help you gain leads.
4. Test Your Ads
One last thing to remember is that you have to test your ads to find out whether or not they will benefit your PPC campaign. Fortunately, you can conduct A/B testing to compare two different versions of your ads and see which one works best.
A/B testing is a guaranteed campaign booster. You can also test other marketing assets, such as your keywords, landing page, images, and many more. Experiment with your ads to know which ones will help you earn the most clicks and conversions.
PPC advertising is the perfect digital marketing strategy for getting instant web visibility. For more tried-and-tested methods of SEM, try getting in touch with a trusted SEM company to find out the best strategies for your business.
Contact our SEO agency in Singapore at 6391-0930 for more information about digital marketing.