Seasons are changing faster than we ever realise. As the start of the new decade is about the end, we cannot deny that a much younger generation is leading the trend.
Millennials are slowly losing their spotlight as Generation Z takes over. According to a report from the New York Post, the population of Generation Z is much bigger than Millenials, and they are out there to change the world.
And the future of the retail ecommerce and SEO industry is no exception. IMRG said that around 24% of Generation Z shops strongly prefer online shopping, and more than 40% of them shop half of their clothes online.
As presented in these statistics, there is no doubt that Generation Z is the next consumer generation. The only question is, how will they influence the future of retail ecommerce and services?
Let us look closer and see how Generation Z will do it and how brands like you can keep up.
Inspiration Comes First, Selling Comes Second.
We cannot deny that Generation Z grew up becoming a socially-savvy generation. They often get inspired by the things they see and experience online.
But unlike the previous generations, Generation Z does not just sit around and wait for something to inspire them. As part of their shopping habits, they are actively searching for what is new that they can make their own.
What does that mean? You should know that members of Generation Z have a strong sense of individuality. They are exploring things to find and create a personal style for themselves. And to do that, Generation Z often visits ecommerce apps, where they get inspired by signature looks, discover what others are buying, and learn how to style a new fashion trend.
To keep up with this, you should inspire your Generation Z consumers by posting high-quality photos or videos on your digital marketing campaign, both on your website and social media. You should also keep up with online shopping trends and apply them with your ecommerce SEO strategies.
Desires Engaging Experiences
If the previous generations think time is gold for Generation Z, it is more than that. Their time is premium. That means they always make sure no chance is left behind. In other words, Generation Z is FOMO.
The fear of missing out made Generation Z desire engaging experiences. That means that before they even go and visit any shop or restaurant in person, they often look things up online, most only on their smartphones. Those could be photos or videos that can help them decide whether what they are about to do is worth their time, money, and effort.
For instance, pictures of restaurants and food on Instagram can influence a Gen Z person’s decision to find a place to eat. If the Gen Z person sees an Instagram post of food or place that captures their interest, they are more likely to visit that restaurant.
Take a look at this picture as an example. The Gen Z IG user uses the hashtag #restaurantinsingapore to find a place to eat around the area. As they scroll through, they will likely know where to go next for the meal,
To catch up with this kind of digital customer purchase journey, you should up your ecommerce SEO strategies. Make sure every content you post online has hashtags and easy-to-reach links so you can get in touch with Generation Z a lot easier and faster.
ALSO READ: What Is The Consumer Purchase Journey?
Generation Z is like other previous generations. By catching up with their quirks, ecommerce business owners can further improve their SEO strategies to promote their products or services online. That is why you should ensure your brand can always keep up with current trends.
For more tips and updates about the ecommerce and SEO industry, get in touch with our award winning digital marketing agency in Singapore. Contact OOm at 6391-0930.