The Business Side Of SEO (SEO vs. SEM)

When we talk about the business side of things in the world of digital marketing, we all know that using two sides of the coin is the best way to go. And it has been the case for a very long time.   Good quality content plus good marketing equals success. Imagine a really good […]

Desktop vs Mobile: Who Is Winning The Search Race?

Since the global boom of smartphones and smart devices, consumer behaviour has rapidly changed in such a short span.   According to Google, we’re in the era of “research-obsessed consumers”, and smartphones have given consumers the power to find for themselves the “best decision” they can make when purchasing goods and services in real time. […]

How To Improve Your Local Search Rank

Competition in the online space is vicious: you could be on top of the search rankings one second, then drop down after a few minutes.   This is because competition online isn’t just in the local scene – it’s worldwide. So if you’re doing business in Singapore and trying your hands on online marketing so […]

Look Who’s Talking: Charisma Felix

Hi everyone! This week, we cover one of the “colourful” people in OOm: Charisma “Cha” Felix!   She’s one of the content writers of OOm that provides the plethora of useful and exciting content on our site. When it comes to writing for clients, she’s a “jack-of-all-trades” and can come up with really exciting content […]

How To Be A Boss: Top Qualities Of A CEO

At some point, everyone dreams of being their boss.   But while it’s easy enough to dream being a boss, the reality of the work isn’t as easy. As the “boss”, the “head honcho”, the “man”, you have big responsibilities in the company that can either make or break your company’s image. It’s not easy […]