The Digital Marketing Duo: SMM vs SEM

  While Search Engine Optimisation (SEO) is undoubtedly a cornerstone of digital marketing, it is crucial to recognise that a comprehensive strategy involves more dynamic elements. Social Media Marketing (SMM) and Search Engine Marketing (SEM) emerge as pivotal players, adding layers of connectivity and visibility that go beyond traditional SEO practices.   Keep reading to […]

8 SEM Trends In Singapore To Look Out For In 2023

If you are planning to ramp you your SEM campaign in Singapore in 2023, here are the search engine marketing trends to watch out for: voice search, artificial intelligence, mobile-first, video advertising, visual search, automation, non-Google search engine marketing strategies, and competitive shopping ads.

The Relationship Between Digital Marketing Components: SEO & Content

Last week, we wrote about web design and its relationship with SEO strategies. Incorporating SEO techniques in the design process of a company website is an effective way of optimising it and enhancing its online presence. To do this, it is paramount that the website has great content. Otherwise, there would be nothing to optimise […]

New Google Search Console Mobile First Indexing Features

Google Search Console – formerly known as Google Webmaster Tools – has been a resource that’s valuable for the digital marketing industry and the services they offer. Business owners, marketing professionals, app developers, business owners, and SEO companies have utilised this tool to gather all the necessary information about their website.   Anyone involved with […]

Logos Can Make or Break a Business

A logo serves as the representation of the brand of a business. In creating logos, businesses should be able to produce a simple yet eye-catching logo in order for consumers to become interested in checking out their products and services. Although an impressive logo attracts consumers, businesses should not forget to incorporate meaningful message within […]