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For the uninitiated, SEO may seem like one of those complicated internet jargon that only those in the know can actually explain. However, SEO is one of the best marketing tools in this day and age that can help both established businesses and small start-ups to increase their online presence, reach new customers, and eventually help their business be known to a wider audience.
SEO is the acronym for Search Engine Optimization. The process of using search engine optimization for marketing is called Search Engine Marketing. Search Engine Marketing is a form of direct advertising which takes advantage of SEO principles in order to fit in with a brand’s overall marketing plan.
There are so many advantages to proper search engine marketing. First off is increased traffic. Definitely, ranking in the top page of a search engine result will help you receive more impressions on your website. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
Second is ROI, or return of investment. It is possible for SEO to provide and quantifiable results, even if your website is not meant for e-commerce. This is because SEO also gives comprehensive analytics which lets you see user behavior, demographics and information on how they interacted with your website.
Penguin 3.0 is the latest algorithm Google uses in order to determine SEO rankings. With this update, SEO marketers were afraid of the impact on their rankings. It is important to note that search engine optimization is something that should be done often, to make sure that your rankings are where you want them to be, consistently.
Penguin 3.0, which rolled out in late October, (Oct 17) has the foremost objective of weeding out spammy links to improve traffic and optimization for those websites with actual content. With Penguin 3.0, Google encourages smarter SEO marketing to improve one’s rankings over time, and part of this smarter strategy is optimizing consistently.
After all, the best advantage SEO presents to the average marketer and small-time business is brand awareness and brand recognition. Since top rankings mean more impressions, having your website in the top positions on the search results means more exposure for your website. This also means that users will deem your website to be more trustworthy. Experts say, “the more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.”