Sep 11 2020
Google Ads has everything you need to double your conversion rates and establish a successful search engine marketing (SEM) campaign. Whether you own a small business or a large enterprise, Google Ads can provide you with efficient tools that will boost your SEM performance.
The best part about using Google Ads for SEM is that you can produce results quickly! Unlike search engine optimisation (SEO), launching a Google Ads campaign can help you generate instant results to boost your rankings and improve web visibility.
However, there are times when using Google Ads is not as efficient as you would expect. Although Google Ads is the perfect advertising platform for SEM, you shouldn’t rush your ads and expect them to perform well on your first try.
Know More: How To Set Up A Google Ads Campaign?
If your ads are not generating enough leads, fear not! Sometimes you will experience a few delays and interruptions. The solution to such problems is to stay patient and take it slow.
Analyse your performance on Google Ads to come with better strategies for your SEM campaign. Here are some of the ways to improve your Google Ads results!
How To Improve Your Google Ads Campaign?
1. Use Exact Match Keywords
Many marketers on Google Ads are using broad match keywords to reach a wider audience and earn more clicks. There is nothing wrong with using such keywords, but if that is your only strategy, then you are limiting your range and failing to maximise your SEM campaign.
Aside from using broad match keywords, remember that exact match keywords exist too! Exact match refers to a category of keywords that are more precise and specific. With this type of keywords, you can reach more users based on the accuracy and relevance of your ads.
You may get fewer clicks, but on the bright side, you can target a specific audience! As a result, you will spend less money and get better click-through rates to convert clicks into customers.
2. Improve Your Landing Page
Google offers a feature called “landing page experience” that you can use to measure how relevant and close your website is to the users’ queries. Your landing page is the first thing visitors will see when they arrive at your website, so you should test it out first to improve its conversion rate.
A high-quality landing page may be what you need to improve your SEM campaign and generate conversions. Fortunately, you can enhance your landing page in the simplest ways.
For instance, every quality landing page needs a suitable call to action (CTA). In that case, create a convincing CTA to encourage visitors to contact your business, sign up for an account, or send an email! The possibilities are endless, so design a high-quality CTA to convert visitors into customers.
Once you are done experimenting with your landing page, test it out to see if it is performing well. Continue to utilise different strategies for your landing page until you get it perfect! After all, SEM is a trial-and-error process.
3. Perform A/B Testing
A/B testing, also known as split testing, is the act of experimenting with two separate ads to discover which one offers the best results. Unfortunately, many people only use one ad on Google Ads, forgetting to conduct split testing altogether. Avoid this mistake by split testing your ads to measure the effectiveness of your SEM campaign.
Perform A/B testing whenever possible to determine which ads are the most effective in delivering your message. In doing so, you can come up with better ads to improve your Google Ads campaign.
4. Launch A Campaign With The Same Keywords And Ads
Is your SEM or pay-per-click (PPC) campaign doing well? If yes, then consider making a separating campaign with the same keywords and ads.
Check the performance of your keywords and ads on both Search and Display networks. Afterwards, you can see which ones are the most effective and launch a new campaign with the same keywords and ads.
Always monitor your campaign to see which keywords and ads are performing well. In doing so, you can create several campaigns with the same assets to boost your search engine rankings even further.
5. Use Negative Keywords
Using negative keywords is sometimes valuable in helping your ads appear on more search engine results pages (SERP). This strategy works best if your campaign is not performing successfully. In the meantime, you could utilise negative keywords (like free or cheap, for instance) to generate leads and boost conversion rates.
It may take some time to get used to using Google Ads and following the mentioned tips, but your hard work will pay off once you see positive results! Work on your SEM strategies and seek help from a digital marketing agency in Singapore if you want to improve the performance of your Google Ads campaign.
For more tips, contact our SEO company in Singapore at 6391-0930.