In Singapore alone, 91.81% of the population will have internet access by 2023. To reach out to that group of customers, as a business owner, you need to implement effective digital marketing strategies and create engaging campaigns to attract their attention, drive traffic, gain leads, and earn conversions to your e-commerce website.
If you are still not convinced that digital marketing is beneficial to your business, watch this video until the end and find out what benefits you can gain from it.
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There are two options for you to have successful digital marketing campaigns: outsourcing or in-house recruitment. Either outsource your digital needs to a digital marketing agency or assemble a team of digital marketers of your own.
Your choice will highly depend on your goals, needs, and budget. Understand the pros and cons of outsourcing digital marketing solutions vs having an in-house team of digital marketers below to know which is better for your business.
Part I: What is Outsourcing a Digital Marketing Agency?
Outsourcing is the act of engaging an external company who is an expert in the industry to do specific services for your business. In the case of digital marketing, you can choose one of the top digital marketing agencies in Singapore to help manage your digital campaigns. The digital agency will be in charge of promoting your products or services to achieve digital presence for your business.
Once you outsource your digital marketing solutions needs to an agency, you will be working with industry experts to help implement effective digital marketing strategies for your business. However, with outsourcing, you will have to communicate what you need externally, in contrast to having a team of in-house marketers.
Let us take a look at the advantages and disadvantages of outsourcing digital marketing solutions.
PART I: PROS AND CONS OF OUTSOURCING DIGITAL MARKETING SOLUTIONS
- Have Access To A Full Team Of Digital Marketing Experts
- Save Time
- Follow Effective Marketing Practices
- Access To The Latest Digital Marketing Tools And Technologies
- Lack Of Total Control
- Choosing The Right Agency Is Difficult
1. Have Access To A Full Team Of Digital Marketing Experts
When you outsource digital marketing solutions from a digital agency, you will have access to a full team of digital marketing experts, from campaign specialists, graphic designers and SEO copywriters. You no longer need to hire many headcounts for different roles and compensate each professional that will be working for you since your chosen digital agency will cover the expenses once you engage with them when you avail of one of their digital marketing solution packages.
2. Save Time
Building an in-house team requires more time, effort, and funds. However, that is not the case when you outsource your digital marketing needs. With outsourcing, you can save time because it takes away your time training staff and educating your employees on optimising digital marketing campaigns for your business industry. At a digital marketing agency, all the staff are already trained in digital marketing optimisation across different industries because it is something they do daily. This team of professionals are highly skilled and very experienced in their role.
3. Follow Effective Marketing Practices
Top digital marketing agencies in Singapore excel in different aspects of digital marketing. You can count on an award-winning digital marketing agency as they always keep themselves updated about the latest trends and effective digital marketing marketing strategies that bring results. Engaging with a digital agency will help businesses in keeping up-to-date with the trend and apply the strategy that works for the respective industry so they can draw traffic, gain leads, and earn conversions.
An outsourced digital marketing expert for your company can guarantee significant results and meet your expectations as time progresses.
4. Access To The Latest Digital Marketing Tools And Technologies
Another benefit of outsourcing your digital marketing needs is that you will have access to the latest digital marketing tools and technologies. These softwares and applications are used to do in-depth research about customers’ interests, behaviour, and trends, and they can also perform thorough analyses and monitor campaigns’ performance.
As long as you work with the right digital agency, they can be your one-stop solution. After all, you will gain access to different digital tools without paying or subscribing to them every month. Your access to digital tools is part of the digital marketing agency’s packages, which is less than a fraction of the subscription fees. You also do not need to worry about how to use digital tools since your chosen digital marketing agency will teach you how to use them throughout your engagement with them.
1. Lack Of Total Control
The purpose of outsourcing is to work together with a digital marketing company. They will manage your digital marketing campaigns based on your instructions and return once they finish.
Your project could take a longer time as the changes will be adjusted based on client’s feedback and the timeline will also be dependent on the approval process. This means, it could take multiple rounds of changes as well.
If you prefer to micromanage your digital marketing campaigns, it would be wise to assemble an in-house digital marketing team. However, there is no guarantee that the execution and outcome will be on par with a seasoned digital marketing agency.
2. Choosing The Right Agency Is Difficult
Each leading digital marketing agency has its brand marketing, so they all operate differently. That makes choosing the best digital marketing agency for your company more difficult. Finding the ideal digital agency requires taking into account several factors, including reputation, level of experience, and scope of services.
Part II: What Is In-House Recruitment?
If you want to hire marketers to be a part of your company, in-house recruitment is another option. Unlike outsourcing digital marketing solutions, you have total control over your digital marketing strategies when assembling an in-house digital marketing team.
PART II: PROS AND CONS OF IN-HOUSE RECRUITMENT
- Build Your Very Own Team
- Familiarise Your Company With Digital Marketing
- High Cost
- Lack Of Experience & Knowledge
1. Build Your Very Own Team
The best part about in-house recruitment is that you can create a team of marketers on your own. You will need to look for candidates who excel in various types of digital marketing. However, you will be required to access the candidates hiring them internally.
The main challenge is accessing the perfect candidate who will be part of your team of marketers and accomplish your digital marketing goals. It might take some time before you complete assembling your in-house digital marketing team and see actual results with your campaigns.
2. Familiarise Your Company With Digital Marketing
If your company has an internal digital marketing team, it can grow to excel in digital marketing. Your internal digital marketing team can assist your company in becoming more open to digital marketing trends, updates, and terms, which can be useful when developing engaging campaigns to help move your company forward.
1. High Cost
The problem with in-house digital marketing is that it costs more money than outsourcing digital marketing solutions. Besides paying each employee for their services, you also have to provide them with employee benefits like leaves, retirement fund contributions, allowance, healthcare, etc. Some of the roles will include, SEO strategist, SEM strategist, performance marketing specialist, social media strategist, graphic designer, copywriter and website developer (if required).
2. Lack of Experience and Knowledge
Hiring digital marketing specialists is the easiest part of creating an in-house team of marketers. However, the next step can be the most challenging and time-consuming aspect because you have to brief them and ensure they will grasp and learn your niche. Without knowing your products or services, it will be hard for your newly established in-house team of marketers to create digital marketing campaigns that will appeal to your customers.
If you want your business to stand out against your competitors, you have to hire someone who is not new and has experience in digital marketing. As digital marketing keeps expanding, there will be newer digital marketing terms and trends your newly established in-house teams of marketers need to know and put everything in practice.
Remember that having extensive and profound knowledge and experience in digital marketing is a must to develop effective digital marketing strategies and campaigns for your business. These are something an in-house team of marketers mostly does not have since they are not in an official partnership with Meta (Facebook) and Google and cannot get first-hand updates from these two tech giants that are reigning over the digital realm.
Part III: Outsourcing Digital Marketing Vs In-House Recruitment for Marketing Needs: Which One Is Better?
Outsourcing will be a better choice if you are looking for a cost-effective investment in your digital marketing needs. Look for a digital agency that can help you implement effective digital marketing strategies! On the other hand, in-house digital marketing is an excellent idea if you have the budget and resources required to build a team of marketers for the long run.
The better option will depend on your goals and needs. If you want to know more about outsourcing digital marketing solutions, get in touch with an award-winning digital marketing agency and find out how the agency can help you grow your business.
Part IV: SMEs To Tap On For The 50% Grant Support!
If your business is operating in Singapore, you can apply for a digital marketing PSG grant, get up to 50% of funding support (starting on April 1, 2023), and receive professional help from your chosen pre-approved PSG vendor with the following digital marketing services:
✔️ Search Engine Optimisation (SEO)
✔️ Search Engine Marketing (SEM)
✔️ Social Media Management (SMM)
✔️ Digital Asset Creation
Check out our blog page today for more tips and the latest updates about digital marketing. You may also contact OOm at +65 6391 0930 or leave a message on our website so our digital marketing team can reach out to you soon!