5 Types Of Digital Marketing Services That Agencies Offer

Digital marketing is tricky, especially for those who are unfamiliar with how the process works. You have to manage different aspects of your campaign, including analytics, lead generation, optimisation and conversions. That is why it is an excellent idea to outsource your digital marketing services to an agency.


With the help of a digital marketing agency in Singapore, you can have someone else manage your campaign to generate more leads and conversions. Outsourcing is a simple yet effective process that involves a third-party company handling a particular aspect of your operations. 


In your case, you can outsource your digital marketing services to a trusted agency that will take care of your marketing operations. The best part is that you can hire a digital marketing company that offers a wide range of services to keep your campaign covered from top to bottom.


LEARN MORE: What is a Full-Service Digital Marketing Agency?


Here are the different types of digital marketing services and packages that agencies in Singapore offer.

5 Types Of Digital Marketing Services And Packages

Digital Marketing Services

1. Search Engine Optimisation (SEO)

No digital marketing package is complete without SEO services in Singapore. SEO is the backbone of every digital marketing strategy. It helps your website become visible on search engines like Google and Bing by increasing the quantity and quality of organic traffic to your website.


Because of its unpredictable nature, SEO requires constant planning, which is why you might want to hire a third-party agency. With their help, you can conduct various SEO strategies that should positively influence your search engine rankings, thus increasing your chances of generating more leads.


Furthermore, most digital marketing agencies can provide you with different types of SEO packages in Singapore, such as:



2. Search Engine Marketing (SEM)

SEM is similar to SEO in which it aims to increase the quantity and quality of traffic to your website. The difference between SEM and SEO is that the former revolves around paid traffic. You can use paid advertisements to promote your website on search results and attract more customers.


SEM services in Singapore are perfect for driving traffic to your website quickly. You can use Google Ads to set up your paid ads, earn clicks, and convert leads into sales. 


Part of SEM is Google Ads management. You can hire a digital marketing company that specialises in Google Ads to assist you in managing your Google Ads account. Your preferred digital agency can use your Google Ads account to bid on keywords, drive leads, and track conversions, thus improving your 


3. Social Media Management

Promoting your business on social media is more challenging than it looks. Aside from consistently creating content for your social media page, you also have to engage with your followers, which can be time-consuming and difficult.


Good thing that the best digital marketing agencies also excel in social media management. This particular aspect of digital marketing focuses on managing your page and creating content for social media. While it may seem easy, the process of social media management is quite sophisticated. You will most likely need a team of in-house designers and writers to ensure your social media page is always full of high-quality content for your followers.


LEARN MORE: How To Create A Social Media Marketing Campaign In 2021?


If social media is your preferred platform for marketing, then look for a social media marketing agency that can help you attract more followers and customers. The cost of social media marketing usually ranges from S$200 to S$2,000 per month, depending on your budget and needs.


4. Content Marketing

To engage with your target audience, you need a team of highly trained content marketers. They can produce quality content in various forms, such as blog posts, infographics, and videos, to grab your customer’s attention and earn their trust. This method is called content marketing, and you can utilise it for your business to do the following:


  • Strengthen your SEO
  • Generate more qualified leads
  • Establish yourself as an industry expert
  • Understand your target audience


With content marketing, you can connect with your customers and understand their behaviour. A digital agency can help achieve that very same goal by doing extensive target market research. Doing so should allow you to create content containing valuable information that can stimulate your customer’s interest. Eventually, building trust will make it easier for you to persuade customers to purchase your product.


5. Website Design And Development

Top digital marketing agencies in Singapore usually offer website design and development services. Your digital agency of choice can provide you with a well-designed, SEO-friendly website.


Your website is one of the most powerful marketing tools. Maximise its full potential to establish your online presence and provide customers with the best user experience possible. Your digital marketing agency shall also make sure your website will run smoothly on mobile devices. 

Contact OOm Today

When it comes to digital marketing services, OOm has everything you need to help your business grow. Get in touch with our award-winning digital marketing agency to learn more about the importance of digital marketing!


Contact OOm at 6391-0930 and discover the benefits of digital marketing today.