Jun 29 2020
When you hear the term “SEO”, also known as search engine optimisation, what’s the first thing that comes to mind? For most people, it’s reaching higher rankings on search engines like Google and Bing. While that’s mostly true, SEO is more than just that.
Try earning backlinks to your website so you can attract as many visitors as possible! Building backlinks is a reliable SEO strategy that lets you redirect traffic to your website. To do so, you must allow other sites to share links to your page.
Letting other websites share your links is easy, but encouraging them to do so is another case entirely. That’s why you have to earn trust and build backlinks so external websites can share your content. Build enough backlinks, and Google will recognise your site and give you a higher ranking.
Earning backlinks requires you to understand how the SEO environment works. Before you can witness high-authority websites mentioning your page in their content, you need to optimise your page to establish credibility and increase web visibility. Not to mention, Google penalises sites with low-quality backlinks. For that reason, backlinks are essential for reaching higher SEO rankings.
Here are some of the benefits of earning backlinks to your website!
5 Benefits of Earning Backlinks
1. Establish Authority
How can you attract more visitors if not many people trust your website? Earning trust is easier said than done. Fortunately, you can try to establish your authority to make your website more trustworthy. To do so, you should earn backlinks by encouraging other sites to mention your website.
Your visitors will deem your website more credible and reliable once they see that other sites are sharing your content. It’s even better if high-authority websites are mentioning your site. Once you earn enough backlinks, expect more people to trust your site as time moves forward.
2. Raise Brand Awareness
The goal of SEO is to increase your rankings and reach a broader audience. In doing so, you can attract more visitors to your website and increase its exposure to raise brand awareness. The good news is that one of the simplest ways to raise brand awareness is by building backlinks.
Aside from establishing authority, you can gain exposure and reach out to visitors beyond your target audience to raise brand awareness. The more people you reach on other websites, the higher the chances that your brand will be more recognisable. That’s why you should continue to earn backlinks so more people will be aware of your website.
3. Increase Organic SEO Traffic
The backbone of every SEO campaign is organic traffic. Without it, your website lacks credibility and authority. While search engine marketing (SEM) strategies like pay-per-click marketing are excellent for gaining instant exposure on search engines, organic SEO is better in the long run since it generates more clicks. Not to mention, organic SEO is essential for establishing brand identity because it helps maintain relevance for your site.
Try to build as many backlinks as possible so you can redirect more visitors to your website. If you continue to do so, you’ll increase organic traffic and establish relevance regardless of how long your website has been up and running. Most importantly, Google’s algorithms pay attention to sites with high organic traffic, so build more backlinks to gain traction and improve your SEO rankings in the process.
4. Build Relationships
Getting more social media followers and obtaining new clients are just some of the reasons why you need to earn backlinks. It will help you maintain a stable and healthy relationship with consumers and business alike if your backlinks reach countless visitors. After all, your backlinks will not only benefit your website but others as well.
Branch out to other websites by earning backlinks so you can build relationships and discover new clients. Your backlinks will help you reach the right audience, and eventually attract more prospects along the way. In short, high-quality backlinks are a stepping stone to new relationships.
5. Promote Your Products and Services
The best part about backlinks is that you can promote your products and services to your target audience with the help of high-authority websites mentioning your brand. As more credible sites redirect visitors to your website, expect your customer base to grow. Some people might even refer your business to their friends and family. As a result, you have better chances of catering your products and services to a broader audience.
Your backlinks serve as a gateway between your website and your target audience. Engage with more consumers and high-authority websites by earning backlinks! Increase your organic SEO, and Google will reward you for your digital marketing efforts.
For more of the latest tips, tricks, and trends in the digital marketing industry, contact our SEO company in Singapore at 6391-0930.