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Becoming an SEO consultant requires skill and dedication. It can take years of practice before you fully understand how search engine optimisation (SEO) works. Since search engine algorithms are constantly evolving, for successful SEO, marketers need to keep up with the latest changes and trends to continuously adopt more effective practices to enhance your SEO strategies.


Despite the fast-changing nature of SEO, for a good SEO consultant, it is their day-to-day routine to be informed of the changes and be well equipped with the knowledge for implementation. As they have gathered experience daily and are staying current with the industry, they have more knowledge and skills to help their clients achieve their SEO goals for their business.


But what qualities define a good SEO consultant? Continue reading to learn about the seven essential qualities of a good SEO consultant in Singapore.



7 Essential Qualities Of An SEO Consultant


7 Essential Qualities Of An SEO Consultant





Having years of experience means nothing if you do not have a reliable track record. That is why you should ensure that your preferred SEO consultant has a history of providing clients with successful outcomes.


Start by checking their case studies and portfolio to see their past successful projects.


history of providing clients with successful outcomes


You can also check out the reviews from previous and existing clients to learn more about SEO services that they have experienced. Each review contains feedback on how satisfied they are working with their assigned SEO consultant.


OOm Reviews

This GIF shows some reviews left by OOm clients about our SEO services.


2. A Complete Understanding Of All Three Aspects Of SEO


Good SEO consultants should understand all three aspects of SEO: on-page SEO, off-page SEO, and technical SEO. These three play a vital role in search engine optimisation, which is why you need an SEO consultant that understands all three to maximise the success of your SEO.


If you are unfamiliar with these three aspects of SEO, here are their differences.


Three Aspects Of SEO


  • On-Page SEO– This first tier of SEO refers to a practice that helps optimise the web pages and elements from within a particular website. That means an SEO consultant will input relevant keywords to the content published to increase their relevance to potential customers.


  • Off-Page SEO– It is the opposite of on-page SEO since the traffic comes from external signals—the web pages from other websites. An SEO consultant will start by publishing optimised articles, videos, and other campaign materials on other credible websites and link them to their client’s business website.


  • Technical SEO– The third tier of SEO is about the technical aspects of a website, which is about meeting the technical requirements of search engines so web pages will appear on search engine results pages (SERPs).


ALSO READ: The Ultimate Guide To SERP Features


With a complete understanding of all three aspects of SEO, you can address any errors on your website that could be sabotaging your rankings. Knowing the 3 areas of SEO will also allow you to plan for new strategise to implement for your SEO campaign


3. Know The Difference Between Black Hat And White Hat SEO


A good SEO consultant also knows the difference between white hat and black hat SEO


White hat SEO involves strategies that follow search engine guidelines and policies to avoid getting penalties. Even though the results of implementing white hat SEO might take a while to reflect and reach SEO goals, the rewards can provide long-term benefits


On the other hand, black hat SEO is the opposite, as it goes against the said guidelines in exchange for quicker results. Those who use black hat SEO can expect to receive penalties from search engines like a sudden decrease in search engine ranking or permanently becoming accessible online.


A legitimate SEO specialist in Singapore can only employ white hat SEO practices. White hat SEO is the most effective way to improve your search engine rankings, unlike black hat SEO, which will only put your website at risk of getting a penalty.


4. Understand The Basics Of Web Coding

Although SEO experts in Singapore are not web developers , they should know the basics of web coding It will help them access if the web pages have been optimised by checking the backend elements of the website.


The Basics Of Web Coding

This image shows where the SEO consultant checks the metadata when clicking on F12.


An optimised web page should have a compelling metadata, readable URL, site speed to XML sitemaps, canonical tags, and structured data. A good SEO consultant should know how to read the code strings. Knowing how to recognise the code strings can help spot errors or figure out what scheme codes to add to a website that can improve SEO.


5. Outstanding Team Staffs


Another thing you need to know is that SEO is not a one-trick pony. A successful SEO is a collective effort of various professionals.


A good SEO consultant agency in Singapore has an outstanding team of staff not only for technical SEO aspects but also to help build content. You should know that they have SEO copywriters to write quality blogs and copy, creative designers, and web designers on top of just having SEO experts in the team. 


DISCOVER: Outsource vs Inhouse: How Businesses Can Benefit From Digital Marketing?


6. Being Up To Date With The Current Trends


SEO is constantly changing. Most search engines, including Google, go through regular updates from time to time. Whether the update is minor or significant, it is nonetheless a factor that SEO experts must be aware of when creating strategies for their clients.


Fortunately, most experienced SEO consultants are up to date with the current trends. They are always watching out for the latest search engine algorithms to implement the most effective SEO techniques.


ALSO READ: 8 Digital Marketing Trends To Watch Out For In 2022


7. Skilled In Reporting And Data Analysis


Being an SEO consultant is not easy. Besides staying updated with the latest trends, monitoring your digital marketing campaign is necessary to ensure everything goes according to plan. 


For that reason, experienced SEO consultants will update their clients regularly on the progress of SEO campaigns. After running data analysis, they will report and propose some SEO strategies to improve the initial plan they have discussed with their clients. Since SEO is an ongoing process, it requires constant effort to update and implement improvements.


Your SEO consultant in Singapore needs to be knowledgeable and provide you with solutions for  issues you encounter while managing your SEO. When you work with one, tell them your SEO goals and direction. Doing so should help them plan the ideal SEO strategy depending on your objectives.




While the mentioned qualities are essential for every SEO consultant, it would also be excellent if they could go the extra mile. Here are some additional responsibilities that your SEO consultant must possess:


  • Create quality content for your target audience
  • Provide visually appealing and engaging graphics and images
  • Do keyword research and use keywords properly
  • Knows how to optimise content for mobile devices
  • Establish quality backlinks from different credible sites
  • Strengthen your online presence locally by creating citations
  • Drive traffic from various sources to your website


The good news is that OOm possesses these traits and qualities that make a good SEO consultant. If you are looking for the best SEO company in Singapore, OOm got your back. Outsource your SEO with OOm to help improve your online presence in the long run.


Contact OOm at +65 6391 0930 or leave a message on our website today to learn more about an SEO consultant and engage with one for your business.

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