Jul 16 2020
Cheating your way to victory will only get you so far. In the end, the rewards are not worth the risk. By going against the rules, not only will you put your website at risk, but you will also harm your reputation. That is why you should always follow the rules of search engine optimisation (SEO).
To follow the rules of SEO, you need to practise white hat SEO, a set of marketing tactics that abide by the terms and conditions of search engine algorithms. White hat SEO is essential for all marketing campaigns because it helps build organic rankings. Also, following white hat SEO will help your website retain a higher online ranking for a longer time.
On the other hand, you could go against the rules and practise black hat SEO. However, doing so is unethical, and will only harm your reputation in the long run. Avoid conducting black hat SEO techniques in your marketing campaigns, or else Google will penalise your website!
Instead, follow white hat SEO guidelines so you can increase your online rankings and drive organic traffic to your website. The benefits of white hat SEO will impact your site in the long run, helping you achieve the desired results as a result.
The Importance Of White Hat SEO
Google is either your best friend or your worst enemy, depending on your SEO approach. Implement white hat SEO, and Google will reward you with better web visibility. However, practise black hat SEO, and expect your website to rank lower as Google gives you a penalty.
Think of it this way: white hat SEO offers long-term benefits, while black hat SEO gives short-term benefits. In the end, the latter is risky and unethical, which is why you should avoid black hat SEO at all costs. Instead, incorporating white hat SEO in your marketing campaign is much more rewarding.
With white hat SEO, the goal is to create content for humans, not search engines. Utilising keywords in a seamless and organic approach is one of the ways you can improve your SEO ranking. Other tactics include following Google’s rules, creating quality content for readers, and using keyword-rich meta tags.
However, you must continue to implement white hat SEO tactics in succession to get the best results out of your marketing campaign. It might take a long time before you can reach your goals, but the rewards are worth the wait in the end.
How To Rank Higher While Following The Rules?
1. Build A Beautiful Website
One typical black hat SEO technique is to create multiple poor-quality websites and compare them with each other to see which one will rank the highest. Avoid this and create a beautiful website instead.
Your website should run at an optimal level and offer aesthetic visuals to enhance the user’s experience. Optimise your site for mobile devices as well, so you can reach out to mobile users. With high keyword density on each webpage, your website should rank higher than your rivals.
2. Create Original Content
Did you know that Google despises duplicate content? No, that does not mean Google will compare websites with similar content, but rather reward those with original content higher on its search engine results pages.
Copying content from other websites is a recipe for disaster as it goes against Google’s guidelines. It’s a lousy and unethical way to improve your rankings, and the rewards are not even worth the risk!
Create unique content for your website and cite reliable sources. Keep in mind that Google has raters that evaluate sites according to EAT guidelines. EAT stands for Expertise, Authoritativeness, and Trustworthiness. It is one of Google’s most significant updates in the past few years. Follow these guidelines to improve the trustworthiness of your website.
Know More: What Is Google EAT?
3. Use Keywords Properly
Keyword stuffing has been a thing ever since SEO became a prominent part of marketing. However, until today, many marketers continue to stuff too many keywords in their content. Avoid spamming or stuffing keywords, and use them properly by writing content for your readers, not search engines.
Create quality content and utilise keywords in the most natural way possible. To do so, write conversational articles that appeal to your target audience, and incorporate a few keywords to improve your SEO. Not only will your website rank higher, but you could increase your customer base as well, thanks to high-quality SEO and content marketing.
Following the rules has never been this rewarding. Practise white hat SEO and incorporate efficient marketing strategies so you can drive organic traffic to your website. In the long run, you could rank higher than your competitors!
Consider working with an SEO company in Singapore to increase your chances of success! Contact OOm at 6391-0930 to know how our services can help you out.