Search engine optimisation, also known as SEO, is perhaps the most versatile digital marketing strategy out there. It pairs well with other digital marketing services, such as content marketing, search engine marketing (SEM), and conversion rate optimisation.
Most importantly, SEO works well with web design. When paired together, you can use web design strategies that follow SEO practices to ensure your website is both SEO-friendly and customer-centric. That way, you can improve your SEO rankings in Singapore and deliver an excellent user experience to your website visitors.
Despite being different, web design and SEO complement each other. Web design focuses on the visual aspects of your website, while SEO aims to improve your web visibility. In the end, both web design and SEO will help you attract customers and boost sales.
But how does web design affect SEO and vice versa? Let’s find out.
3 Ways Web Design And SEO Affect Each Other
1. Mobile Responsiveness
Since Google released its Mobilegeddon update in 2015, Google Search prioritises mobile-friendly websites the most. That means if your website does not run well on mobile devices, your SEO rankings are at risk of decreasing.
Not only that, but mobile responsiveness is also integral for web design in Singapore. Aside from providing mobile users with a great user experience, having a mobile-friendly website should also increase your SEO rankings.
When designing your website, make sure that it is mobile-friendly. Doing so will help mobile users explore your website more conveniently. Plus, you can reduce your bounce rate simply by optimising your website for mobile, so prioritise mobile responsiveness above all else.
Are your texts readable and easy to understand at first glance? Readability is a vital factor for SEO, and with the help of excellent web design, you can ensure that your website content is readable.
KNOW MORE: 6 Essential Elements Of Modern Web Design
Even if your website contains quality content, your efforts will be for nothing if your pages are hard to read and understand. Avoid this issue by doing the following:
- Use different font sizes per category (e.g., heading, subheading, body, and caption)
- Make sure the colours of your texts contrast the background
- Consider designing a website to accommodate people with visual disabilities
- Separate large blocks of text
An example of font sizes based on their categories. (Source: E-Learning Heroes)
Doing all of these should improve your site’s presentation, making it easier for visitors to explore your website and read your content.
3. Dwell Time
Not surprisingly, a website with excellent visuals should lead to increased dwell time on your website. That means people are highly likely to spend more time on your website if it looks visually appealing.
Dwell time refers to the amount of time a visitor spends on your website. While it is not necessarily a direct ranking factor, it no doubt plays a significant role in helping you improve your SEO rankings. The more time someone spends exploring your website, the better your chances of converting them into customers.
Good thing that website design services in Singapore are perfect for increasing your site’s average dwell time. You can hire a digital agency that specialises in web design to build your website and enhance its visual appeal. In doing so, your website will become much more aesthetically pleasing, and people might spend more time navigating through your website.
Web Design And SEO: A Perfect Pair
Visual appeal and search engine rankings are two components of your online presence that you should consider the most. With SEO, you can drive more traffic to your website, while good web design allows you to make a good impression of your brand. As a result, you have better chances of converting website visitors into customers.
The overall visual design of your website can leave a long-lasting impression on your customers. Your website must be legible, responsive, and clutter-free to improve your SEO rankings. Achieving this goal might be difficult, so consider hiring a website design agency in Singapore to help you.
Design an SEO-friendly website today with the help of OOm, a leading digital marketing company in Singapore. Contact OOm at 6391-0930.