Jun 15 2020
Blogging and social media marketing aren’t the only excellent strategies for raising brand awareness. To produce the most efficient results out of your marketing campaigns, try posting YouTube videos!
Like Facebook, Instagram, and other social media sites, YouTube has its unique benefits that no other platform can provide. YouTube is the perfect platform for publishing and customising your videos, and you can even optimise them to improve their online rankings.
Improving your videos’ rankings is the goal of every YouTube marketing campaign. Getting a large number of views is just some of the ways you can improve your search engine rankings. The only question is: how can you attract more viewers to watch your videos?
Tips for Optimising Your Videos for Seo
When creating a YouTube channel, expect to get a lacklustre number of subscribers. You might even get less than ten subscribers in the first few months. That’s the reality of advertising on YouTube, and to become successful, you must optimise your content for search engine optimisation (SEO).
Videos are on the rise, as more consumers prefer watching over reading. Not to mention, you can make interactive videos to engage with your viewers. The possibilities are endless when it comes to video marketing.
However, if you want to broaden your landscape and post your content on various digital platforms, start with YouTube. Also, the good news is videos and web pages are similar in terms of optimising your content for SEO.
Here are some tips for optimising your YouTube videos for SEO.
1. Insert Keywords in the Video’s Title
The first thing people look at when searching for a YouTube video is the title. The closer the title to the users’ keywords, the higher the chance your video will get more views. That’s why using keywords is a crucial part of SEO.
However, videos with matching titles only have a slight advantage over others. Inserting keywords in your titles isn’t a guaranteed way to gain more viewers. Nonetheless, it’s still a great way to attract the user’s attention by keeping the title and keywords as close together as possible.
Use relevant keywords and insert them in your titles when necessary. Make your titles appear natural by seamlessly including keywords that are relevant to your content.
2. Create Quality Descriptions
Apart from titles, descriptions play a vital role in ranking high on YouTube. Fortunately, YouTube allows you to create short video descriptions of up to 1,000 characters.
While making long descriptions is okay, remember that your viewers are there to watch your videos. If you’re going to maximise the space, limit the lines and paragraphs per video.
Use around 100 words per paragraph to give your readers breathing space in between sentences. Same with your title, insert a few relevant keywords. You could also add links and a call to action (CTA) to encourage viewers to visit your website or social media page.
3. Use Tags
Keywords, keywords, and more keywords—expect to see a lot of them while you’re optimising your YouTube videos. Tag your videos with keywords related to your content. You’ll broaden your reach and let viewers know what your videos are all about.
Also, remember that using irrelevant tags will impact your videos’ rankings to the extent that Google might even penalise them. That’s why you must use relevant keywords to gain exposure and more views. Mix both short and long-tail keywords to add variety.
4. Upload a Custom Thumbnail
YouTube can upload a thumbnail for you by choosing a scene from your video. While this may seem convenient, it’s better to upload a custom thumbnail instead.
The purpose of a thumbnail is to attract attention and encourage users to watch your video. Sometimes, you can let YouTube pick a thumbnail from the video, but the results are usually inaccurate. Instead, you should upload a custom thumbnail that will accurately represent the content of your videos.
5. Share Your Videos on Other Platforms
Just because your videos are on YouTube, doesn’t mean they should stay there forever. To attract more viewers, you need to share your videos on other sites, like Facebook, Twitter, or LinkedIn.
Include your YouTube videos in your social media marketing campaigns by posting links. You can also share links to your videos in your blog posts. Share your videos in relevant blog posts to enhance your content and establish authority.
At first, you might be surprised to see your YouTube channel not gain too many subscribers. But like any other digital marketing campaign, gaining leads on YouTube requires patience and dedication before you can finally achieve effective results.
Focus on creating quality videos, then optimise their SEO capabilities to reach more viewers! Consider working with a digital marketing agency so you can boost your chances of building a loyal customer base on YouTube!
If you’re ready to work with the professionals, contact our SEO company in Singapore at 6391-0930.