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Introduction
A website banner is a graphical element that appears at the top of a website’s home page and other web pages. It is usually the first thing the visitors see when they land on a website and is intended to grab their attention.
Not optimising the website banner can affect the page speed and user experience, which plays a vital role in search engine optimisation (SEO). Improving website banners can help increase your click-through rate (CTR), attract more customers, and have better website rankings.
Do proper website design for your banner that will encourage potential buyers to visit your website. Besides the visual aspect of your banner ads, you also have to consider their relevance to search engines.
Here are some SEO tips for improving your website banner.
12 SEO Tips To Improve YOUR Website Banner For Better Website Ranking
12 SEO TIPSTo Improve YOUR Website Banner For Better Website Ranking
Use The Right Keywords For Your Banners
Optimise Image File Names And Alt Tags
Prominent Call To Action (CTA) Buttons
Use Colour Psychology
Optimise Website For Mobile
Update Your Banner Regularly
Use The Right Fonts
Monitoring Performance And Analysing The Actions
Topic-Relevant Banners
Set Up Proper Website
Effective Placement Is Crucial
Use The Appropriate Image File Sizes And Formats
1. Use The Right Keywords For Your Banners
Planning and research are the essential first step to successful SEO. To improve your website banner, you need to plan ahead of time and discover which keywords you should use that are related to your product or service for the texts on your banner.
Doing so would make your web banners more searchable on search engines like Google and Bing.
For example, imagine a scenario where your business sells formal shoes for all genders. In that case, the following keywords you might want to use for your website banner:
- Leather shoes for men
- Leather shoes for women
- Formal shoes
- Office shoes
- Smart shoes Singapore
These mentioned keywords are just possible options for your supposed website banner. Your keywords will vary depending on your target audience and search volumes. Find out the keywords your customers are most commonly using on Google. Here are some tools you can use to discover the right keywords for your website banner:
Once you have created a keyword list, optimise your banner ads based on the appropriate keywords. Doing so should make your banners easily searchable for people typing those very same terms or phrases into Google.
ALSO READ: Keyword Research Guide: Identify The Right Keywords To Optimise Your Digital Marketing Campaigns
2. Optimise Image File Names And Alt Tags
The image file name of your website banner is also a factor for SEO. If you save it with a random name and upload it as a banner on your landing page, search engine bots will not be able to identify the relevancy of your image to the search terms that users are searching on the search engines.
The main reason why file names should be descriptive for images is that search engine bots “read” the image through the file names and alt tags. It will help search engines understand what the image is all about. Hence, it will show your website or image in the search results for relevant search terms.
IMAGE ALT TEXT
WITH BLUE AND WHITE STRIPES
3. Prominent Call To Action (CTA) Buttons
The purpose of your website banner would become meaningless if your potential customers did not take action. To avoid this, make sure to include prominent CTA buttons. Doing so will catch their attention and nudge them to do something.
In our case, we highlighted the CTA button by choosing a colour that would make it stand out from the other items. When the users hover, the button will also have a slight movement to influence users to click on the CTA.
To effectively use CTA for your website banner, take note of the following details:
PURPOSES | CTAs |
|---|---|
| E-Commerce | Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View |
| Non-profit conversions | Donate, Commit, Volunteer, Adopt, Give, Support |
| Newsletter or community | Subscribe, Join, Sign Up, Refer |
| Freebie giveaway | Download, Get, Grab, Claim, Take advantage of |
READ MORE: 4 Tips For Making An Effective Call To Action
4.Use Colour Psychology
Colour psychology is another approach you can take note of for improving banner ads on your website. Many website owners use this SEO strategy to attract potential customers’ attention and encourage them to take action.
ALSO READ: The Importance Of Colour Theory For Digital Marketing
For example, Adidas’s brand colour is black and white and using their contrasting shade on the website aligns with their branding and promotes brand recall to customers.
When using colour psychology, guarantee to use the colours for your branding, from logo design to other collaterals that represent your business and the nature of your brand or industry.
- Red – Excitement, Love
- Orange – Confidence, Sociability
- Yellow – Creativity, Happiness
- Green – Nature, Quality
- Blue – Trust, Peace
- White – Clean, Simplicity
- Brown – Strength, Reliability
- Black – Formality, Sophisticated
- Purple – Luxury, Royalty
5. Optimise Website For Mobile
Mobile devices are convenient to carry wherever they go, which is why more customers are using them in their daily lives for various purposes, from listening to music to shopping for their needs. It is not surprising, given that mobile device users will account for 58.9% of web traffic in 2022.
That percentage could include your potential clients, which is why mobile-friendly websites are essential in website development and website creation in Singapore, especially for banner ads. If your website is not optimised for mobile, chances are anyone who will visit your landing page might not be able to see your website banner unless they pinch and zoom in on the screen of their smartphones.
6. Update Your Banner Regularly
Search engines are constantly evolving. What Google considers a minor ranking signal today may turn out to be a significant game-changer for your search engine rankings in the future. In that case, ensure your banners are well-optimised for search engines.
Optimise your website banners from time to time. The ideal time to do so is when Google releases new, significant updates and improvements. Nonetheless, it is always a perfect time to check on your website banners and see if they are still SEO-friendly.
Another reason to constantly optimise your banners is to improve their rankings. There is always room for improvement with SEO, so try to look for ways to improve your CTR.
For example, you can A/B test your website banner to see which one between the two is most likely to perform best. If one banner converts better than the other, perhaps you could improve the lesser-performing website banner by taking a different approach.
READ MORE: A/B Testing: A Guide To Optimizing Google Ads
7. Use The Right Fonts
Using the right font on your website banners refers to legibility, which is a key factor in ensuring that visitors to your website can easily read and understand the message you are trying to convey. If the font you choose is difficult to read, visitors may lose interest and move on to another website. This is especially important for website banners that contain important information, such as your company name or tagline. Using a legible font can help ensure that your message is clearly communicated and easily understood by your target audience.
In addition to legibility, choosing the right font for your website banner can also help reinforce your brand identity. By using a font that is consistent with your other branding elements, such as your logo and colour scheme, you can create a cohesive look and feel that reinforces your brand and helps visitors recognize and remember your website.
Moreover, the right font can make your website banner more visually appealing and engaging. Different fonts can convey different emotions and moods, and by choosing a font that fits the tone of your website, you can create a more engaging and memorable user experience. For example, a playful font might be appropriate for a children’s website, while a more formal font might be better suited for a financial services website.
Overall, choosing the right font for your website banner is a crucial aspect of website design that can impact both the visual appeal of your website and its overall performance, including SEO and ranking. By considering legibility, branding, visual appeal, and accessibility, you can select a font that effectively communicates your message, reinforces your brand, and creates a positive user experience for all visitors.
8. Monitoring Performance And Analysing The Actions
Monitoring the website performance and analysing customers’ actions when they browse through your website is another SEO tip that can help improve your website banner.
You can do this by using tools to check and study the heat maps. The heat maps refer to the areas of a website that customers click on once they land on a web page. You will be able to see whether they are clicking on the CTA or somewhere else and know which area has the most interaction per session.
The spot with the red colour means it is the area with the most engagement. Meanwhile, the areas with blue to no colours are the spots with the lowest engagement.
Below are the tools that you can use to study heatmaps a web developer and SEO consultant considers:
- Crazy Egg
- Contentsquare (previously called Clicktale)
- Hotjar
- Lucky Orange
9. Topic-Relevant Banners
AI now allows search engines to understand the context of the content, and it is one of the major game changers in the SEO industry in Singapore. It means that stuffing your content with keywords is not effective anymore. Search now analyses content’s context to determine its relevance to search queries.
In similar ways, website banners must be contextually related to what the brand or website offers. For example, using a web banner about weight loss when your company sells cakes and other decadent pastries is ineffective.
It creates irrelevant context for the page which could harm your site’s SEO ranking. Delivering cohesive messaging and website themes is vital in website SEO.
10. Set Up Proper Website Architecture
Consistent branding is a must in website banners as they have the potential to direct visitors to the right landing page, thus highlighting the significance of cohesive messaging.
And speaking of leading traffic, website banners interconnect other pages within your website. This connectivity helps search engines like Google and Bing index your page properly and eventually boost your ranking on SERP.
Internal links connect different web pages of your website. Every website developer practises internal linking, and SEO services in Singapore also use this trick on a banner. For example, clickable CTA buttons or banners with hyperlinks may lead traffic to the website’s service page or sign-up page.
11. Effective Placement Is Crucial
The placement of website design banners is critical for achieving business objectives, including branding, navigation, and conversion. Effective banner placement can grab the attention of visitors, reinforce brand recognition, direct visitors to important pages, and increase click-through rates. These factors are crucial for website SEO, as they can affect website ranking and visibility.
Therefore, website designers should carefully consider the placement of banners to ensure they are prominently displayed and relevant to the visitor’s needs. By doing so, they can improve website ranking and ultimately drive more traffic and conversions. It is essential to remember that the effective placement of website design banners is just one aspect of website design SEO, and businesses should also focus on other key factors such as content quality, mobile responsiveness, and site speed to improve their website ranking.
12. Use The Appropriate Image File Sizes And Formats
Another way to improve your website banner is to use appropriate image sizes. Page load speed is an integral part of website development in Singapore. The faster the website loads, the better the website’s user experience is.
Search engines like Google value page load speed in SEO for the website. Image file sizes influence page load speeds. The bigger the image size is, the slower the page loads.
Google Ads recommends 150 KB for image sizes for billboards, panorama, banners, and net boards. These images will load faster than bigger sizes regardless of the device use and the strength of the internet connection.
Besides the sizes, appropriate file format matters as well. File formats influence the resolution of photos. For example, JPEG files become pixelated under high compression.
Make sure the file format you will use is accessible to the most common software website design services in Singapore use.
Conclusion
Alternatively, if you’re interested in learning other practical techniques on how to search engine optimise your website internally (on-page SEO), as well as externally (off-page SEO), you may want to attend a hands-on SEO course.
SEO is essential for websites. Always optimise your website banner SEO to improve your CTR. Your hard work will pay off in the long run once you have built your reputation and have grown your audience. So try and apply these SEO tips to your website banner. A website design and development agency specialising in SEO can help you optimise your website to rank better on SERP.
Contact OOm, a leading best SEO company in Singapore, at +65 6391 0930 or leave a message on our website if you need help improving your website banner and other elements of your website.
